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<title>Search Engine News - Search Engine Optimization Tutorials</title>
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<description>Search Engine News Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
<language>en-us</language>
<lastBuildDate>Wed, 16 May 2012 15:47:01 -0400</lastBuildDate>
<pubDate>Wed, 16 May 2012 15:47:01 -0400</pubDate>
<item><title>Yahoo CEO Scott Thompson Resigns</title>
<pubDate>Mon, 14 May 2012 13:30:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Yahoo-CEO-Scott-Thompson-Resigns/</link>
		<description><![CDATA[Just ten days after the revelation that Scott Thompson did not, in fact, hold the computer science degree he claimed on his resume, the new Yahoo CEO is resigning his position. Thompson, who replaced Carol Bartz, held the position barely four months. He will in turn be replaced by Ross Levinsohn, the company's global media head, as interim CEO.]]></description>
		<content:encoded><![CDATA[Activist Yahoo shareholder and hedge fund manager Daniel Loeb brought the truth about Thompson to light, discovering that the CEO did hold the financial degree he claimed on his resume, but not the computer science one. Normally, one would think that Thompson's experience would make this a non-issue. As Greg Stirling pointed out,  he had many years of experience as a successful tech executive in Silicon Valley...the paper was a technicality of sorts - not to minimize the ethics issue.   Apparently it's the ethics issue that Loeb couldn't abide. He pushed hard, not letting the issue die; it bec...]]></content:encoded>
<category>Search Engine News</category>
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<item><title>Bing Launches Social Sidebar</title>
<pubDate>Fri, 11 May 2012 08:00:11 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Bing-Launches-Social-Sidebar/</link>
		<description><![CDATA[When Microsoft cleaned up Bing's results pages earlier this month, a number of observers wondered if it was trying to imitate an earlier, less cluttered version of Google. In actuality, the software giant was clearing the decks for a new interpretation of social search. Meet the Social Sidebar.]]></description>
		<content:encoded><![CDATA[In its blog post on the subject, the Bing team describes this as  the most significant update to Bing since we launched three years ago.  They'll be phasing it in over the next few weeks. So what can we expect? Danny Sullivan got a preview of the new features to try out. He noted that the new design featured three columns with Core Search, Snapshot and Sidebar panes. It comes across as a very functional design, and a surprisingly useful way to incorporate the social graph into search. For example, let's take a look at the Social Sidebar. It presents as a vertical gray sidebar to the right of y...]]></content:encoded>
<category>Search Engine News</category>
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</item>
<item><title>Facebook Releases Negative Report Before IPO</title>
<pubDate>Thu, 26 Apr 2012 08:00:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Facebook-Releases-Negative-Report-Before-IPO/</link>
		<description><![CDATA[Could Facebook's cash machine be slowing down? That's one possible conclusion observers can draw from the paperwork the company recently filed with the Securities and Exchange Commission. While it's not likely to slow down investors, it's not the best news to get so close to the social media giant's IPO.]]></description>
		<content:encoded><![CDATA[According to a quick item from David Angotti for Search Engine Land, Facebook reported that its net income fell 12 percent in the first quarter of 2012. Looking at the previous quarter's total revenues, the latest quarter saw total revenues fall six percent, to $1.06 billion. That may not be cause for serious concern, however - especially when you consider that the previous quarter included the holiday shopping season, and Facebook makes its money from ads. Indeed, the company itself noted that the downturn was due to  seasonal trends.  Compare Facebook's revenues to the year-ago quarter, and ...]]></content:encoded>
<category>Search Engine News</category>
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</item>
<item><title>Google CEOs to Search Asteroids for Resources</title>
<pubDate>Mon, 23 Apr 2012 17:00:09 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Google-CEOs-to-Search-Asteroids-for-Resources/</link>
		<description><![CDATA[Former Google CEO Eric Schmidt and current Google CEO (and co-founder) Larry Page are investing part of their considerable fortunes into a search operation of a very different sort. Named Planetary Resources, the new company hopes to find something worth mining on our solar system's asteroids.]]></description>
		<content:encoded><![CDATA[The press release from Planetary Resources includes an impressive list of investors and advisors. In addition to Larry Page and Eric Schmidt, film maker James Cameron (of Avatar fame) is involved; so is Ross Perot, Jr., son of the former presidential candidate and chairman of The Perot Group. Peter H. Diamandis, one of the leading lights behind the Ansari X-Prize competition encouraging non-governmental  space flight, is also part of this venture. So is Eric Anderson, an aerospace engineer and philanthropist long involved in a variety of efforts encouraging commercial spaceflight, including th...]]></content:encoded>
<category>Search Engine News</category>
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</item>
<item><title>What`s Behind Blekko`s Spike in Popularity?</title>
<pubDate>Tue, 17 Apr 2012 15:30:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Whats-Behind-Blekkos-Spike-in-Popularity/</link>
		<description><![CDATA[Blekko, the little hash tag search engine that could, will likely see four times the traffic at the end of this month that it saw at the start of January. While still a drop in the bucket compared to Google, that's amazing growth for one short quarter. So what are the secrets of its success?]]></description>
		<content:encoded><![CDATA[By Blekko's own analytics, the number of unique IPs it saw went from 1.58 million  in December to 5.33 million as of the beginning of this week. Looking at their chart, the biggest spikes seem to have happened between December and January, when the search engine nearly doubled its traffic, and between March and April, when it went from 3.71 million unique visitors to 5.33 million unique visitors so far this month. Matt McGee notes that this represents a 337 percent rise in visitors just in this year - and April isn't over yet. The year-over-year numbers are similarly impressive. McGee compared...]]></content:encoded>
<category>Search Engine News</category>
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</item>
<item><title>Yahoo Reorganizes in Face of Dropping Market Share</title>
<pubDate>Thu, 12 Apr 2012 16:00:04 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Yahoo-Reorganizes-in-Face-of-Dropping-Market-Share/</link>
		<description><![CDATA[The ax started falling at Yahoo last week – and it wasn't pretty. About 2,000 employees got pink slips. With the latest report from comScore, though, one might be forgiven for wondering if it was the correct 2,000.]]></description>
		<content:encoded><![CDATA[First, let's take a look at the layoffs. The firing of 2,000 employees more than decimated the company's payroll of 14,000. Search Engine Land reported Yahoo's confirmation of the layoffs, and that the beleaguered search engine  expects to realize approximately $375 million of annualized savings upon completion of all employee transitions.   Kara Swisher, who seems to have both excellent sources and very sensitive antenna for which way the wind blows, expected the layoffs to hit hardest in the product division. But no division was immune. Yahoo's local businesses, and its marketing and researc...]]></content:encoded>
<category>Search Engine News</category>
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</item>
<item><title>Searching Privately in a Post-Scroogle World</title>
<pubDate>Thu, 23 Feb 2012 08:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Searching-Privately-in-a-PostScroogle-World/</link>
		<description><![CDATA[Until recently, those who wanted to search the Internet but didn't want to have Google tracking their activities could use Scroogle. Now that owner Daniel Brandt has taken the site offline permanently, searchers deeply concerned about privacy must look elsewhere.]]></description>
		<content:encoded><![CDATA[Barry Schwartz covered the full story of Scroogle's closing for Search Engine Land. Here's the short version: about a week ago, Google began blocking the site.  The privacy search engine, online since 2003, worked by  scraping  Google's results without passing along any identifiable information or keeping any itself - thus giving users a measure of privacy they lacked when searching directly at Google itself. Getting blocked in this way might not have killed Scroogle so quickly, but the site also fell victim to a stream of distributed denial of service attacks that started back in December.  W...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Searching-Privately-in-a-PostScroogle-World/</guid>
</item>
<item><title>Romney Feels Santorum`s Google Pain</title>
<pubDate>Mon, 13 Feb 2012 09:11:59 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Romney-Feels-Santorums-Google-Pain/</link>
		<description><![CDATA[Nearly everyone knows about Rick Santorum's Google problem, and how it may be tripping him up in his long race to win the Republican nomination to run for president. What not everyone knows is that he's no longer the only Republican hopeful with such a problem. Mitt Romney just recently joined the club.]]></description>
		<content:encoded><![CDATA[Danny Sullivan offers a run-down of the most recent events on Search Engine Land. In case you've been too busy to watch campaign developments, I'll start by saying don't Google  santorum  or  romney  unless you really want to be grossed out. It's worth studying what happened here, however, as an example of the power of links over time - and how that may be changing. We'll start with Santorum's well-known story. Back when he was simply a senator, in 2003, Rick Santorum publicly compared gay sex to  man-on-dog  sex. This angered Dan Savage, a popular and controversial columnist in the GLBTQ comm...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Romney-Feels-Santorums-Google-Pain/</guid>
</item>
<item><title>Zurker: Social Network for the 99 Percent?</title>
<pubDate>Thu, 02 Feb 2012 08:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Zurker-Social-Network-for-the-99-Percent/</link>
		<description><![CDATA[What do you do if your pet enterprise fails? If you're a brave (or perhaps foolhardy) entrepreneur, you build something even more ambitious. Such is the case with Nick Oba. When his contributor-driven online magazine failed back in 2010, he came up with a bigger idea: take on Facebook, but make the members into shareholders. And thus Zurker was born.]]></description>
		<content:encoded><![CDATA[As far as I know, no one has ever set up an online social network as effectively a co-op before, and as you'd expect, Zurker's set-up isn't quite that simple. As Zurker's About page explains,  Every Zurker user becomes a co-owner (future shareholder) of Zurker.  As Zurker hasn't had an IPO or anything of that nature yet, users earn vShares.  A vShare is a stake in Zurker; it's the unit of equity the company is allotting to members during the alpha and beta testing phases. They aren't actually stock.  vShares can be thought of as agreements between the owners of a startup about the size of thei...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Zurker-Social-Network-for-the-99-Percent/</guid>
</item>
<item><title>SOPA and PIPA: Bad Ideas</title>
<pubDate>Fri, 20 Jan 2012 08:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/SOPA-and-PIPA-Bad-Ideas/</link>
		<description><![CDATA[Google blacked out its logo earlier this week to protest two bills currently making their way through Congress: the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). They're not alone; many websites went completely black, displaying statements as to why they oppose these bills and often linking to other sites for more information. But the battle's not over yet.]]></description>
		<content:encoded><![CDATA[The ostensible goal of these bills is to prevent  rogue, foreign websites  from infringing on copyrights in the US, and to punish those who break intellectual property laws by downloading pirated content. SOPA and PIPA are supported by the movie and music industries here in the US - specifically, the Motion Picture Association of America (MPAA) and the Recording Industry Association of America (RIAA). These organizations are widely known for overreaching to protect their intellectual property, filing excessive lawsuits aimed at illegal downloaders but often catching innocent people. Does anyon...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/SOPA-and-PIPA-Bad-Ideas/</guid>
</item>
<item><title>Siri`s Search Strangeness Not Apple`s Fault</title>
<pubDate>Thu, 08 Dec 2011 08:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Siris-Search-Strangeness-Not-Apples-Fault/</link>
		<description><![CDATA[What could be more awesome than a voice-activated search engine that knows where you are and tells you where you can find what you're looking for? This is why Apple's Siri has caught on. Unfortunately for Apple, this means that any quirks in the system – even ones that aren't Apple's fault – quickly receive the glare of the press.]]></description>
		<content:encoded><![CDATA[Siri, in case you don't know, is an  intelligent personal assistant  that comes with the iPhone 4G, according to Apple. You can tell it  to send messages, schedule meetings, place phone calls, and more.  If it doesn't understand what you said, it will ask you questions to get more information. One of the application's best selling features is that you can use it to search the web, and you don't need to use keywords; just speak to it naturally. This doesn't mean, however, that Siri isn't bound by some of the vagaries and conventions of search. That's why there's been a bit of a brouhaha recentl...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Siris-Search-Strangeness-Not-Apples-Fault/</guid>
</item>
<item><title>Google Plus One Rivals Facebook Like Button</title>
<pubDate>Fri, 01 Apr 2011 00:00:00 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Google-Plus-One-Rivals-Facebook-Like-Button/</link>
		<description><![CDATA[Google just unveiled its own version of the Facebook “Like” button that has been making its way onto websites all over the Internet. Called +1 (and pronounced “plus one”), the new button adds a social layer to search results and search-related ads.]]></description>
		<content:encoded><![CDATA[Currently available only to a limited number of Google search users on Google.com in the United States searching in English, the +1 button shows up next to search listing when users are logged in. If you really want to see it, you can visit Google Experimental (http://www.google.com/experimental/index.html) and force it to show up. When you click the +1 button next to a search result, the button lights up and the result is shared with your social network. If you're asking  which social network?  you're not alone. With this feature, Google has created a new social network of sorts - a +1 social...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Google-Plus-One-Rivals-Facebook-Like-Button/</guid>
</item>
<item><title>Google Launches Media Ads for AdWords</title>
<pubDate>Wed, 30 Mar 2011 00:00:00 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Google-Launches-Media-Ads-for-AdWords/</link>
		<description><![CDATA[If you're a major film studio looking to promote your new releases, Google just gave you a new option. With Media Ads for AdWords, you can capture a searcher's attention like never before. But how well will this expand to other industries?]]></description>
		<content:encoded><![CDATA[First, let me give you a quick explanation of how it works. Google determined that most searchers who look for the title of a movie want to see a trailer, so it now features AdWords text-based ads at the top of its results that include a thumbnail video player on the left. When clicked, the video expands and dims out everything else on the computer screen, thanks to the search engine's new Lightbox video player.  If you're interested in buying one of these ads and concerned about bidding, don't worry: unlike other AdWords ads, you get these for a flat rate per click. Google eliminated the auct...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Google-Launches-Media-Ads-for-AdWords/</guid>
</item>
<item><title>Targeting Keyword Domains Next on Google Agenda?</title>
<pubDate>Tue, 22 Mar 2011 08:30:12 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Targeting-Keyword-Domains-Next-on-Google-Agenda/</link>
		<description><![CDATA[It's been a busy year for Google in terms of algorithm changes. The search engine giant has been tweaking its formula in an effort to reduce the ranking of websites with low quality content. By improving the relevancy of its results, Google believes it provides a more positive user experience. While algorithm changes are nothing new for Google, its Panda release in February was significant in terms of its scope.]]></description>
		<content:encoded><![CDATA[The Panda release was definitely a sign that Google's tolerance of low quality results was wearing thin.  Some recent comments from Matt Cutts, Google's principal engineer, suggest that there may be even more changes on the horizon, however.  Despite the positive effects of Panda, Cutts told the San Jose Mercury News that Google has even more plans to filter out low quality sites from its search results.  Cutts did not discuss any specific details, but he did leave some food for thought in a recent video concerning the value of keyword domains. Cutts stated,  Now if you're still on the fence, ...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Targeting-Keyword-Domains-Next-on-Google-Agenda/</guid>
</item>
<item><title>Google Cracking Down on Fake Goods</title>
<pubDate>Wed, 16 Mar 2011 00:00:00 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Google-Cracking-Down-on-Fake-Goods/</link>
		<description><![CDATA[You may have noticed ads for shady products popping up in your Google Ads from time to time. In a post to the Google Public Policy blog recently, Kevin Walker detailed Google's policy on handling counterfeit ads and some new changes they will be using to deal with them in 2011.]]></description>
		<content:encoded><![CDATA[Kevin starts off the blog with some interesting figures, stating that AdWords is host to some  quot;one million advertisers in 190 countries quot;. He went on to say that in the last quarter of 2010 they  quot;shut down quot; 50,000 AdWord accounts sporting advertisements for counterfeit goodies.  No system is perfect and the team seems to have their hands full handling these types of accounts. However, Kevin (the acting Senior Vice President and General Counsel of Google), said that they were ramping up their efforts by making the following changes:        Respond to Counterfeit Complaints wi...]]></content:encoded>
<category>Search Engine News</category>
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