<?xml version="1.0" encoding="iso-8859-1"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:content="http://purl.org/rss/1.0/modules/content/">

<channel>
<title>Search Engine News - Search Engine Optimization Tutorials</title>
<link>http://www.seochat.com</link>
<!-- PubSubHubbub Discovery -->
<link rel="hub"  href="http://devshednet.superfeedr.com/" xmlns="http://www.w3.org/2005/Atom" />
<link rel="self" href="http://www.seochat.com/rss-feeds-10.xml" xmlns="http://www.w3.org/2005/Atom" />
<!-- End Of PubSubHubbub Discovery -->
<atom:link href="http://www.seochat.com/rss-feeds-10.xml" rel="self"/>
<description>Search Engine News Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
<language>en-us</language>
<lastBuildDate>Wed, 22 Feb 2012 17:55:06 -0500</lastBuildDate>
<pubDate>Wed, 22 Feb 2012 17:55:06 -0500</pubDate>
<item><title>Romney Feels Santorum`s Google Pain</title>
<pubDate>Mon, 13 Feb 2012 09:11:59 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Romney-Feels-Santorums-Google-Pain/</link>
		<description><![CDATA[Nearly everyone knows about Rick Santorum's Google problem, and how it may be tripping him up in his long race to win the Republican nomination to run for president. What not everyone knows is that he's no longer the only Republican hopeful with such a problem. Mitt Romney just recently joined the club.]]></description>
		<content:encoded><![CDATA[Danny Sullivan offers a run-down of the most recent events on Search Engine Land. In case you've been too busy to watch campaign developments, I'll start by saying don't Google  santorum  or  romney  unless you really want to be grossed out. It's worth studying what happened here, however, as an example of the power of links over time - and how that may be changing. We'll start with Santorum's well-known story. Back when he was simply a senator, in 2003, Rick Santorum publicly compared gay sex to  man-on-dog  sex. This angered Dan Savage, a popular and controversial columnist in the GLBTQ comm...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Romney-Feels-Santorums-Google-Pain/</guid>
</item>
<item><title>Zurker: Social Network for the 99 Percent?</title>
<pubDate>Thu, 02 Feb 2012 08:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Zurker-Social-Network-for-the-99-Percent/</link>
		<description><![CDATA[What do you do if your pet enterprise fails? If you're a brave (or perhaps foolhardy) entrepreneur, you build something even more ambitious. Such is the case with Nick Oba. When his contributor-driven online magazine failed back in 2010, he came up with a bigger idea: take on Facebook, but make the members into shareholders. And thus Zurker was born.]]></description>
		<content:encoded><![CDATA[As far as I know, no one has ever set up an online social network as effectively a co-op before, and as you'd expect, Zurker's set-up isn't quite that simple. As Zurker's About page explains,  Every Zurker user becomes a co-owner (future shareholder) of Zurker.  As Zurker hasn't had an IPO or anything of that nature yet, users earn vShares.  A vShare is a stake in Zurker; it's the unit of equity the company is allotting to members during the alpha and beta testing phases. They aren't actually stock.  vShares can be thought of as agreements between the owners of a startup about the size of thei...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Zurker-Social-Network-for-the-99-Percent/</guid>
</item>
<item><title>SOPA and PIPA: Bad Ideas</title>
<pubDate>Fri, 20 Jan 2012 08:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/SOPA-and-PIPA-Bad-Ideas/</link>
		<description><![CDATA[Google blacked out its logo earlier this week to protest two bills currently making their way through Congress: the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). They're not alone; many websites went completely black, displaying statements as to why they oppose these bills and often linking to other sites for more information. But the battle's not over yet.]]></description>
		<content:encoded><![CDATA[The ostensible goal of these bills is to prevent  rogue, foreign websites  from infringing on copyrights in the US, and to punish those who break intellectual property laws by downloading pirated content. SOPA and PIPA are supported by the movie and music industries here in the US - specifically, the Motion Picture Association of America (MPAA) and the Recording Industry Association of America (RIAA). These organizations are widely known for overreaching to protect their intellectual property, filing excessive lawsuits aimed at illegal downloaders but often catching innocent people. Does anyon...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/SOPA-and-PIPA-Bad-Ideas/</guid>
</item>
<item><title>Siri`s Search Strangeness Not Apple`s Fault</title>
<pubDate>Thu, 08 Dec 2011 08:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Siris-Search-Strangeness-Not-Apples-Fault/</link>
		<description><![CDATA[What could be more awesome than a voice-activated search engine that knows where you are and tells you where you can find what you're looking for? This is why Apple's Siri has caught on. Unfortunately for Apple, this means that any quirks in the system – even ones that aren't Apple's fault – quickly receive the glare of the press.]]></description>
		<content:encoded><![CDATA[Siri, in case you don't know, is an  intelligent personal assistant  that comes with the iPhone 4G, according to Apple. You can tell it  to send messages, schedule meetings, place phone calls, and more.  If it doesn't understand what you said, it will ask you questions to get more information. One of the application's best selling features is that you can use it to search the web, and you don't need to use keywords; just speak to it naturally. This doesn't mean, however, that Siri isn't bound by some of the vagaries and conventions of search. That's why there's been a bit of a brouhaha recentl...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Siris-Search-Strangeness-Not-Apples-Fault/</guid>
</item>
<item><title>Google Plus One Rivals Facebook Like Button</title>
<pubDate>Fri, 01 Apr 2011 00:00:00 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Google-Plus-One-Rivals-Facebook-Like-Button/</link>
		<description><![CDATA[Google just unveiled its own version of the Facebook “Like” button that has been making its way onto websites all over the Internet. Called +1 (and pronounced “plus one”), the new button adds a social layer to search results and search-related ads.]]></description>
		<content:encoded><![CDATA[Currently available only to a limited number of Google search users on Google.com in the United States searching in English, the +1 button shows up next to search listing when users are logged in. If you really want to see it, you can visit Google Experimental (http://www.google.com/experimental/index.html) and force it to show up. When you click the +1 button next to a search result, the button lights up and the result is shared with your social network. If you're asking  which social network?  you're not alone. With this feature, Google has created a new social network of sorts - a +1 social...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Google-Plus-One-Rivals-Facebook-Like-Button/</guid>
</item>
<item><title>Google Launches Media Ads for AdWords</title>
<pubDate>Wed, 30 Mar 2011 00:00:00 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Google-Launches-Media-Ads-for-AdWords/</link>
		<description><![CDATA[If you're a major film studio looking to promote your new releases, Google just gave you a new option. With Media Ads for AdWords, you can capture a searcher's attention like never before. But how well will this expand to other industries?]]></description>
		<content:encoded><![CDATA[First, let me give you a quick explanation of how it works. Google determined that most searchers who look for the title of a movie want to see a trailer, so it now features AdWords text-based ads at the top of its results that include a thumbnail video player on the left. When clicked, the video expands and dims out everything else on the computer screen, thanks to the search engine's new Lightbox video player.  If you're interested in buying one of these ads and concerned about bidding, don't worry: unlike other AdWords ads, you get these for a flat rate per click. Google eliminated the auct...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Google-Launches-Media-Ads-for-AdWords/</guid>
</item>
<item><title>Targeting Keyword Domains Next on Google Agenda?</title>
<pubDate>Tue, 22 Mar 2011 08:30:12 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Targeting-Keyword-Domains-Next-on-Google-Agenda/</link>
		<description><![CDATA[It's been a busy year for Google in terms of algorithm changes. The search engine giant has been tweaking its formula in an effort to reduce the ranking of websites with low quality content. By improving the relevancy of its results, Google believes it provides a more positive user experience. While algorithm changes are nothing new for Google, its Panda release in February was significant in terms of its scope.]]></description>
		<content:encoded><![CDATA[The Panda release was definitely a sign that Google's tolerance of low quality results was wearing thin.  Some recent comments from Matt Cutts, Google's principal engineer, suggest that there may be even more changes on the horizon, however.  Despite the positive effects of Panda, Cutts told the San Jose Mercury News that Google has even more plans to filter out low quality sites from its search results.  Cutts did not discuss any specific details, but he did leave some food for thought in a recent video concerning the value of keyword domains. Cutts stated,  Now if you're still on the fence, ...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Targeting-Keyword-Domains-Next-on-Google-Agenda/</guid>
</item>
<item><title>Google Cracking Down on Fake Goods</title>
<pubDate>Wed, 16 Mar 2011 00:00:00 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Google-Cracking-Down-on-Fake-Goods/</link>
		<description><![CDATA[You may have noticed ads for shady products popping up in your Google Ads from time to time. In a post to the Google Public Policy blog recently, Kevin Walker detailed Google's policy on handling counterfeit ads and some new changes they will be using to deal with them in 2011.]]></description>
		<content:encoded><![CDATA[Kevin starts off the blog with some interesting figures, stating that AdWords is host to some  quot;one million advertisers in 190 countries quot;. He went on to say that in the last quarter of 2010 they  quot;shut down quot; 50,000 AdWord accounts sporting advertisements for counterfeit goodies.  No system is perfect and the team seems to have their hands full handling these types of accounts. However, Kevin (the acting Senior Vice President and General Counsel of Google), said that they were ramping up their efforts by making the following changes:        Respond to Counterfeit Complaints wi...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Google-Cracking-Down-on-Fake-Goods/</guid>
</item>
<item><title>Google Panda Update Slams Content Farms</title>
<pubDate>Tue, 15 Mar 2011 09:00:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Google-Panda-Update-Slams-Content-Farms/</link>
		<description><![CDATA[Whether you call it “Panda,” as Google prefers, or “Farmer,” as the media labeled it, one thing is certain: the search engine's latest update sent shock waves through the Internet. Many sites lost their positions in the SERPs, while others were apparently unaffected. How can you maintain or regain your standing?]]></description>
		<content:encoded><![CDATA[Before you can figure out what you need to change, it's worth looking at what got devalued. There seems to be a consensus emerging. If a site's pages are thin on content, or have a poor ad-to-content ratio, or contain content that has been copied from elsewhere, chances are they lost some Google love. So what is Google looking to reward?  Aaron Wall came up with a list of defining characteristics for  useful  content. These include the ability to pass a human inspection; not being a copy of another document, or ad-heavy; being well-linked externally; being created by a brand with a distributio...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Google-Panda-Update-Slams-Content-Farms/</guid>
</item>
<item><title> What the JC Penney Link Buying Scandal Means for SEO</title>
<pubDate>Tue, 08 Mar 2011 09:00:08 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/What-the-JC-Penney-Link-Buying-Scandal-Means-for-SEO/</link>
		<description><![CDATA[In mid-February, the New York Times broke the story of J.C. Penney holding the number one rank in Google for hundreds of search terms thanks to an apparent link buying scheme on a grand scale. Google web spam fighter Matt Cutts took action, burying J.C. Penney's site for the questionable practices. What does this say about using appropriate SEO techniques?]]></description>
		<content:encoded><![CDATA[Here is the article on the link spam scandal if you somehow missed it. One of the things the Times found was that J.C. Penney outranked Samsonite's own website for  quot;Samsonite carry-on luggage. quot; That's suspicious enough that the newspaper asked Doug Pierce to investigate. Pierce, who wrote about his discoveries separately in addition to sharing his findings with the Times, discovered thousands of web pages linking back to J.C. Penney's dress section with anchor text related to dresses.  That's no big deal, until you notice that most of the pages on which the links are located have not...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/What-the-JC-Penney-Link-Buying-Scandal-Means-for-SEO/</guid>
</item>
<item><title>New Panguso Search Engine Launches in China</title>
<pubDate>Mon, 07 Mar 2011 09:00:14 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/New-Panguso-Search-Engine-Launches-in-China/</link>
		<description><![CDATA[Baidu.com Inc. may claim the majority of China's search industry revenue, but that has not stopped others from attempting to take a chunk out of the Chinese search engine pie. A new search engine, Panguso, has just been released, and its creators promise to provide users with an enriched online search experience. The search engine is also expected to help with the development of new media in China.]]></description>
		<content:encoded><![CDATA[Panguso is the result of a joint venture between Xinhua News Agency and China Mobile Ltd., a mobile carrier. As for the search engine's name, Pangu is a figure in Chinese mythology who is thought to be the creator of the universe and the first living being, and Panguso translates to Pangu Search in English.   With Panguso, Xinhua and China Mobile hope to not only offer an accurate search service that users can go to to find websites, news, audio/video, and images. For the time being, Panguso will only be available on computers, but over time, China Mobile plans to use its expertise in the mobi...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/New-Panguso-Search-Engine-Launches-in-China/</guid>
</item>
<item><title>Google Changes Algorithm for Low Quality Sites</title>
<pubDate>Mon, 28 Feb 2011 15:30:09 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Google-Changes-Algorithm-for-Low-Quality-Sites/</link>
		<description><![CDATA[In an attempt to offer its users better search results, Google has just implemented a significant change to its algorithm. The change will help boost the rankings of what are deemed to be high quality sites, and it will push low quality sites, such as content farms, further down the rankings.]]></description>
		<content:encoded><![CDATA[Amit Singhal, a Google fellow, and Matt Cutts, a principal engineer who helps the search engine giant fight spam, announced the algorithmic improvement in a post on Google's blog. The change's main goal is to improve relevancy among search results for users. By rewarding high quality sites for their content and punishing low quality sites for their supposed lack of content, users can get more of what they are looking for without having to weed through irrelevant sites. Google considers high quality sites to be those that offer original content, in-depth analysis, research, and more.  Although ...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Google-Changes-Algorithm-for-Low-Quality-Sites/</guid>
</item>
<item><title>Google`s New Chrome Extension</title>
<pubDate>Wed, 23 Feb 2011 10:30:11 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Googles-New-Chrome-Extension/</link>
		<description><![CDATA[Google has a new extension for its Chrome browser that puts more control into the hands of its search engine's users. It's called Personal Blocklist, and it allows users to block certain domains from appearing in search results. While users will probably welcome the new tool with open arms, its presence may have some websites feeling uneasy, especially content farms.]]></description>
		<content:encoded><![CDATA[Matt Cutts is credited with the creation of Personal Blocklist, which is currently available only for users of Google's Chrome web browser. The extension is rather cut-and-dried in its form, except it comes with a bit of a twist. In addition to allowing users to block certain sites from appearing in their search results, actions performed by users will be sent to Google. For instance, if you block a site, that action will be relayed to Google. Google will then keep tabs on the site. If a certain pattern emerges that shows frequent blocking of the domain, Google could lower its search ranking. ...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Googles-New-Chrome-Extension/</guid>
</item>
<item><title>Update Your SEO Vocabulary</title>
<pubDate>Mon, 14 Feb 2011 09:00:13 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Update-Your-SEO-Vocabulary/</link>
		<description><![CDATA[The SEO field changes constantly in response to the search engines. These days, though, visitors find your site via Facebook, Twitter, and other resources in addition to Google. That means your approach to SEO needs to expand – and so does your vocabulary.]]></description>
		<content:encoded><![CDATA[SEO now embraces a range of fields. A well-rounded SEO understands some of the technical aspects of websites, the wider field of Internet marketing, conversion metrics, how to test ads, and much more. If you want to keep up with the field and understand where it is going, you need to get acquainted with the concepts I'll be explaining in this article. Give yourself a pat on the back if you've already heard of these, but don't be surprised if you see a few you've never encountered before.  Let me give credit where it's due. Tad Chef, writing for SEOptimise, covered these terms and more. If you ...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Update-Your-SEO-Vocabulary/</guid>
</item>
<item><title>Bing Searches Increase Strongly in January</title>
<pubDate>Thu, 10 Feb 2011 12:30:08 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-News/Bing-Searches-Increase-Strongly-in-January/</link>
		<description><![CDATA[Microsoft's Bing search engine still falls behind Google and Yahoo in terms of market share, but it did see some success in January. According to data from Experian Hitwise, Bing saw a 21 percent increase in search volume for the first month of 2011.]]></description>
		<content:encoded><![CDATA[Google and Yahoo both saw decreases in market share during January, and it is likely that some of that lost market share was acquired by Bing. Bing's 21 percent increase represents a jump from December's 10.6 percent share to January's 12.81 percent share. During the same time period, search engine leader Google's share dropped from 69.67 percent to 67.95 percent. Yahoo's dropped four percent, from 15.17 percent to 14.62 percent.   January was also a solid month for searches powered by Bing, which increased six percent and represented 27.44 percent of traffic. Some of that success can be attri...]]></content:encoded>
<category>Search Engine News</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-News/Bing-Searches-Increase-Strongly-in-January/</guid>
</item>
</channel>
</rss>

