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<title>Search Engine Optimization Help - Search Engine Optimization Tutorials</title>
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<description>Search Engine Optimization Help Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
<language>en-us</language>
<lastBuildDate>Wed, 22 Feb 2012 17:54:02 -0500</lastBuildDate>
<pubDate>Wed, 22 Feb 2012 17:54:02 -0500</pubDate>
<item><title>Scientific Results Of 23 Million Visits: Creating Clickable Titles</title>
<pubDate>Tue, 07 Feb 2012 15:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Scientific-Results-Of-23-Million-Visits-Creating-Clickable-Titles/</link>
		<description><![CDATA[When it comes right down to it, the titles of your content or your posts ARE your “hooks. Titles of blog posts, articles, videos, or any kind of content that are compelling and instill curiosity or a “need to know” will get looked at. Those that dont, will not. What kinds of titles hook readers? Keep reading for some compelling data on the subject.]]></description>
		<content:encoded><![CDATA[People will decide to read your blog post or check out your content based on your title. Therefore, the better your titles, the more likely your content will be read. That begs the question,  what are the kinds of titles most likely to be looked at and read?  How can you structure a title so that as many people as possible will be interested in seeing what you have? Now you could check out any of the many various and sundry articles that people have written about the subject. The problem is that those articles in large part represent the writer's opinion. I wanted to know from a purely factual...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Feed Your Blog`s Readers Well</title>
<pubDate>Fri, 27 Jan 2012 08:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Feed-Your-Blogs-Readers-Well/</link>
		<description><![CDATA[What do a great cook and a great blogger have in common? A lot more than you might think. So grab a quick snack and keep reading for an explanation you can really sink your teeth into.]]></description>
		<content:encoded><![CDATA[Inspiration strikes in strange ways; in this case, I reached the end of Neil Patel's excellent article covering 13 questions you should ask yourself while writing a blog post. In his discussion of the last question, he compared a blog post to a restaurant meal. Will your reader complain about your blog post because you've served them skimpy fare?  Are you feeding people content so they are full when they leave your site...or are they hungry, looking for more?  Patel asked.  If they are still hungry, your readers probably won't come back.   So if your readers are devouring your blog content, th...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Laying Out An SEO and Traffic Generation Strategy</title>
<pubDate>Wed, 25 Jan 2012 08:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Laying-Out-An-SEO-and-Traffic-Generation-Strategy/</link>
		<description><![CDATA[I've only just started writing here at SEO Chat and already I think Ive created a bit of a problem. Ive discussed several techniques, but provided no real way of turning those into a single cohesive strategy. Consider this piece the first part of my correcting this issue.]]></description>
		<content:encoded><![CDATA[Now let me be clear about something. This article isn't meant to provide some all-encompassing strategy for traffic generation or search engine rankings. It is instead meant to take the information I've already given and roll that information into a strategy. As I do more articles, I'll continue to expand on this. Right now, however, what I'd like to do is start putting some of the pieces together that I've given to you into a single picture. In the article  Real Link Wheel Secrets To Top Google Rankings  I talked about link wheels and how to build them using white hat techniques to improve yo...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Educational Viral Content</title>
<pubDate>Wed, 04 Jan 2012 16:00:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Educational-Viral-Content/</link>
		<description><![CDATA[You don't need to stick to funny videos or oddball lists or even play off of current memes to create viral content. You can dazzle your readers with something that's genuinely useful. Keep reading for a few ideas on how to write content that will educate your readers and make them link as well as think.]]></description>
		<content:encoded><![CDATA[This short piece wraps up the ideas I've culled and expanded upon from Jordan Kasteler's article on Search Engine Land. I've tried to explain how you can use these different ideas for content and customize them to your own situation. Done well, any of these ideas can attract links from tons of readers. When posted to social sites, these links will likely attract even more visitors to your site, and be noticed by the search engines. They may even improve your site's standing on the search engine results pages.  Let's start with the most visually appealing of the remaining three approaches:  The...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Viral Content Ideas that Appeal to Emotions</title>
<pubDate>Thu, 29 Dec 2011 08:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Viral-Content-Ideas-that-Appeal-to-Emotions/</link>
		<description><![CDATA[If you're trying to make content that will be shared in social media, you could do worse than appealing to your audience's emotions. Sure, sometimes it's transparent, but tell that to Disney! Keep reading for a few ideas on how to reach your reader's heart.]]></description>
		<content:encoded><![CDATA[Speaking of Disney, they're old hands at a variation that Jordan Kasteler calls  The Incredible Story.  It's all about the dog who traveled cross country to get back to his family, or the three-year-old girl who saved her mother by calling 911, or the man who pulled a stranger from the railroad tracks just before an onrushing train. These human interest stories warm our hearts, reawaken our sense of wonder, and reaffirm our belief in people.  You can't always predict when these kinds of stories will pop up. Kasteler mentions the  Force is with Katie  story as an example. It started as a mother...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Tapping Popularity for Your Site`s Content</title>
<pubDate>Tue, 27 Dec 2011 08:00:10 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Tapping-Popularity-for-Your-Sites-Content/</link>
		<description><![CDATA[We all want our site's content to engage our visitors and become popular. With social media as big as it is, we can't overlook the links to be won from readers sharing what we've written. Fortunately, you can tap into some things that are already popular, and tweak them to be relevant to your field.]]></description>
		<content:encoded><![CDATA[I'll be discussing three more ideas from the article Jordan Kasteler wrote for Search Engine Land. I highly recommend you read it, as it offers a treasure trove of approaches to creating viral content. If you look back on SEO Chat over the last two or three weeks, you'll see I've covered a number of the topics he discussed there. So how do you get popular by hitching your star to something that's already popular? Say hello to  The Pop Culture Tie-in.  Memes come and go fast on the Internet, but you don't need to tie your content to a simple meme. Look at current events, new hot movies, newly p...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Mobile SEO Not So Different After All</title>
<pubDate>Tue, 13 Dec 2011 17:00:12 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Mobile-SEO-Not-So-Different-After-All/</link>
		<description><![CDATA[Some observers maintain that mobile SEO, as a separate discipline from regular SEO requiring its own special techniques, is a myth. While I think that's going a little too far, there are certain practices that some SEOs advocate to rank for mobile searchers which may not be necessary after all.]]></description>
		<content:encoded><![CDATA[I owe a debt to Bryson Meunier, who exposed the myths I'm going to discuss in his post on Search Engine Land. If you're trying to reach a mobile audience, you face enough challenges without trying to do things that will at best have no effect and at worst might actually be harmful. Let's take a look at these myths. The first myth is that you need a dotMobi site for indexing and ranking purposes. Yes, the whole point of the dotMobi global top level domain is to serve those who want their domains to reach mobile users. But you might be surprised to learn that most businesses, when building a mob...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>List-Worthy Approaches to Viral Content for SEO</title>
<pubDate>Mon, 12 Dec 2011 16:30:04 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/ListWorthy-Approaches-to-Viral-Content-for-SEO/</link>
		<description><![CDATA[This is the second part in a series on different kinds of content you can write for your website to attract social media links. There are no guarantees that your content will go viral, of course, but if it's well-written and appeals to your visitors' passions, you have a better shot at it.]]></description>
		<content:encoded><![CDATA[In the previous part, I talked about some of the reasons you might want to add content to your site that might go viral. I noted that it can help you rank better in the search engines. If you add content regularly, search engine spiders will find it when they crawl the web. And if you make a point of staying focused on your site's topic, it will grow more and more relevant in relation to your keywords. That can only help your standing on the search engine results pages. I also stressed that you'll need to work to make sure your content is very good, regardless of which approach you use. I list...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Creating Different Types of Viral Content</title>
<pubDate>Fri, 09 Dec 2011 17:00:05 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Creating-Different-Types-of-Viral-Content/</link>
		<description><![CDATA[Viral content can help raise your visibility on the search engine results pages. This kind of content can take many forms. Keep reading for some ideas; you're sure to find a few that are well-suited to your website.]]></description>
		<content:encoded><![CDATA[Not convinced that viral content can work magic for you? As Jordan Kasteler explains in a post on Search Engine Land, viral content builds links. When search engines see these links  it sends three clear message about your site...[it] is active...is current...is invested in the needs of your audience,  notes Kasteler. This is exactly the kind of site that search engines want to show their users.  Large amounts of social shares indicate that a mass amount of people not only found what they were looking for on your site, but also liked your site enough to share it with others,  Kasteler states. ...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>How User Generated Content Helps SEO</title>
<pubDate>Tue, 06 Dec 2011 17:00:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/How-User-Generated-Content-Helps-SEO/</link>
		<description><![CDATA[As a site owner, you understand the importance of quality content. It's what helps to get you to the top of the search engine results pages. You don't need to write all of your own content to accomplish this – but don't think that means you'll get out of working for it.]]></description>
		<content:encoded><![CDATA[I'm talking about user-generated content, of course. This kind of content gives you something your competitors don't have. But that's not the only reason you should enlist the help of users and visitors to your site to add content.  When visitors to your site leave comments in your forums or on your blog posts, they use their own terms for your products and services. This can help you  tremendously with keyword research.  User-generated content can provide other users with valuable information about your products and services. Sure, there's the classic case of new forum members asking question...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Cyber Monday May Break Records</title>
<pubDate>Mon, 28 Nov 2011 11:30:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Cyber-Monday-May-Break-Records/</link>
		<description><![CDATA[Everyone knows about Black Friday – the day after Thanksgiving in the US when stores offer amazing deals, many people start their holiday shopping, and retailers often get “into the black” for the year. Most of you also know about Cyber Monday. That's today, and it looks like it might break some records.]]></description>
		<content:encoded><![CDATA[Cyber Monday is the day after the long weekend, when those of us in the US get back to work. We point with pride to our reputation for productivity, but few of us can resist the call of high-speed Internet access at the office to goof off at least a little bit. On Cyber Monday, though, we productively focus our goofing off on online holiday shopping. Online retailers respond with a plethora of deals: free shipping, special prices, BOGOs, and the list goes on and on. Cyber Monday has gotten bigger and bigger every year. This year might be the biggest yet, if the numbers Greg Sterling collected ...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Should You Move Your Site to HTML5?</title>
<pubDate>Tue, 15 Nov 2011 08:00:10 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Should-You-Move-Your-Site-to-HTML5/</link>
		<description><![CDATA[You've probably heard quite a bit of buzz about HTML 5, especially after Adobe announced that they won't continue to develop their mobile Flash player. It may be the future of the web, but is it really ready for prime time? And more importantly, does it offer read SEO benefits to your site if you switch?]]></description>
		<content:encoded><![CDATA[Before I dive into this topic, you need to be aware that not all browsers fully support HTML5. In fact, as Kerry Dean notes in an article for Search Engine Land,  to date, none of the popular Internet browsers fully support all of the features and codes in HTML5.  But there are certainly degrees of support, and for all of the popular browsers (even Internet Explorer), those are growing.  Even so, why should you think about switching your site over to a fledgling  standard  that still isn't well-supported? According to Dean, if your site fits into certain categories, you stand to gain a nice SE...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Schema.org and Microdata Markups for SEO</title>
<pubDate>Tue, 18 Oct 2011 11:00:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Schemaorg-and-Microdata-Markups-for-SEO/</link>
		<description><![CDATA[The top three search engine companies -- Google, Yahoo and Microsoft's Bing -- came up with an initiative to release schema.org. Schema.org is basically an HTML markup standard to be used by search engines to help them better understand your website's content. This article will show you how to make the best use of this standard.]]></description>
		<content:encoded><![CDATA[At the time of writing (June 2011), schema.org uses microdata (HTML5), which is basically a specification to convey semantics within an existing web page's content. Search engines, like most machines, can only read and extract information on the page, but are not capable of understanding the real meaning of the content as intended by the content's author. Using Schema.org and microdata makes it possible for search engines to understand your website content beyond simple HTML and text analysis. Schema.org markup has some highly specialized markups that will tell search engines that the content ...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Search Optimization and 404 Errors</title>
<pubDate>Tue, 11 Oct 2011 10:30:07 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Search-Optimization-and-404-Errors/</link>
		<description><![CDATA[Webmasters often overlook the search engine optimization potential of fixing 404 errors in a website. In fact, paying more attention to 404 errors can help your site attain better rankings in search engines as well as contribute to a better user experience.]]></description>
		<content:encoded><![CDATA[This tutorial is all about managing 404 errors for search engine optimization.  Tip #1: Make a well-designed 404 page A 404 page is where any user will land when the URL requested is not found on your server. You might encounter this error most often as  404 Not Found.  The first step is to create a user friendly 404.  How do you create a user-friendly 404 page? You should keep four guidelines in mind. First, the page should explain why the user has landed on that page instead of the page they intended to reach. Second, it should include the website's search box and tell the user to type in an...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>How to Compute Your Website`s Value</title>
<pubDate>Thu, 29 Sep 2011 08:30:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/How-to-Compute-Your-Websites-Value/</link>
		<description><![CDATA[This search engine optimization article will teach you how to calculate your website's true value.]]></description>
		<content:encoded><![CDATA[One of the things that you might think important as a website owner is knowing the value of your website, in dollars. This might sound like an easy task, since there are lots of calculators on the web that can be used to compute your website value. Sadly, they are all inaccurate for depicting your website's true worth. Lots of shortcuts in the calculation and too much generalization won't give you a very reliable estimate of your website's value. Thus, the only way you can determine your website's true worth or value is through manual computation and analysis of your website. You do not need t...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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