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<title>Search Engine Optimization Help - Search Engine Optimization Tutorials</title>
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<description>Search Engine Optimization Help Tutorials at SEO Chat.  SEO Chat is all about the latest trends, techniques and how-tos for SEO, Link Building, Google Search Optimization and Online Marketing/SEM.</description>
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<lastBuildDate>Wed, 16 May 2012 15:46:57 -0400</lastBuildDate>
<pubDate>Wed, 16 May 2012 15:46:57 -0400</pubDate>
<item><title>Write Content For the Four Buying Personalities</title>
<pubDate>Wed, 09 May 2012 18:00:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Write-Content-For-the-Four-Buying-Personalities/</link>
		<description><![CDATA[In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying personalities in mind.]]></description>
		<content:encoded><![CDATA[Once again, I owe a hat tip to Stoney deGeyter for discussing this point. In his article, though, he draws indirectly on a philosophy dating back to Hippocrates. Back in those days, and for a long time afterwards, doctors believed that both illness and one's personality stemmed from four  humors,  and treatment aimed to balance these humors. While science discredited the medical part of this theory, it turns out the idea of four different basic personalities has some merit. To be honest, we're all a little too complicated to be easily broken down into one of four categories. But in trying to b...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Write SEO Content for Your Visitor`s Goals</title>
<pubDate>Mon, 07 May 2012 12:30:05 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Write-SEO-Content-for-Your-Visitors-Goals/</link>
		<description><![CDATA[How do your website's visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for the most likely goals.]]></description>
		<content:encoded><![CDATA[Stoney deGeyter covered this topic recently. He approached it from the perspective of building a mental image of visitor  personas.  You form a persona based on a visitor's motivation. What do they need? Why are they on your website? Once you can answer those questions, you can think about what kind of content will help your visitors, and create it accordingly. I don't disagree with deGeyter, but I like to think more in terms of goals. If you really want to try to think like one of your customers, don't just ask yourself what they need; ask yourself what they're trying to accomplish. If your w...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Title Tags: Not Just for Keywords Anymore</title>
<pubDate>Tue, 01 May 2012 08:00:07 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Title-Tags-Not-Just-for-Keywords-Anymore/</link>
		<description><![CDATA[I very nearly titled this article “The Truth About Keywords in Title Tags.” I didn't because I'm no longer sure that anyone has all of it. If you're ready to rethink one of the most basic things you've ever learned about SEO, and stop simply reacting to Google, keep reading.]]></description>
		<content:encoded><![CDATA[First, let me give credit where it's due. I just finished reading a post by Michael Martinez in which he digs more deeply into this so-called basic topic than anyone I've seen. Martinez's contrarian views, eloquently expressed and supported, can make any reader rethink a cherished position. If he's right, then the way most of us do our page titles or title tags is - well, not wrong, exactly, but a little misguided. We all know how you're supposed to write title tags, right? Start by doing some keyword research for your topic, build a title using those keywords, then lather, rinse, repeat. Make...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>The Challenge of SEO for Large Enterprises</title>
<pubDate>Mon, 16 Apr 2012 15:30:06 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/The-Challenge-of-SEO-for-Large-Enterprises/</link>
		<description><![CDATA[Search engine optimization for a large company or organization comes with challenges not typically encountered when doing SEO for small business websites.  How do you get everyone on the same page, when SEO affects so many people and departments? This article will discuss some of the issues you should consider when performing SEO for a large client.]]></description>
		<content:encoded><![CDATA[Eric Enge discussed these issues with Warren Lee, who manages SEO for Adobe's web properties. The web software company gets 48 million visits a month to its own websites thanks to Lee's efforts. In Lee's opinion, knowing what the most common hurdles to SEO are before starting a project can help prevent problems before they occur. They can also help you plan a winning strategy. The first of these four big challenges, as Lee sees it, is something he calls  cross functional alignment.  It stems from the fact that large organizations tend to separate their functional parts into silos: marketing, H...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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<item><title>Viral Writing: the Beauty of Controversy</title>
<pubDate>Mon, 09 Apr 2012 08:00:08 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Viral-Writing-the-Beauty-of-Controversy/</link>
		<description><![CDATA[I'd never heard of Samantha Brick before last week, when her article for the Daily Mail in the UK went viral – as did its follow-up. Literally thousands of readers posted nasty comments and shared her article, while many journalists and bloggers shared their opinions from a variety of angles. Let's take another look at what happened.]]></description>
		<content:encoded><![CDATA[Just in case you haven't read these pieces, here is Brick's first article and her follow-up piece. It's worth noting, of course, that Brick's no beginning writer: her articles for the Daily Mail go back to mid-2009, and in them, she gives the impression of a longer professional history (as you might expect for almost anyone her age).  She's written somewhat controversial articles before, but they never seemed to take off like this one. Indeed, in a piece for the Telegraph on the topic, Bryony Gordon wrote that  Samantha Brick's contributions to British newspapers have gone unnoticed until this...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>The 375 Million Active Searchers You`re Probably Ignoring</title>
<pubDate>Wed, 28 Mar 2012 08:00:07 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/The-375-Million-Active-Searchers-Youre-Probably-Ignoring/</link>
		<description><![CDATA[If you've been doing SEO for a while, you probably think you're ranking in all the search engines that matter. But if you don't have an app, a video, or a podcast -- and even if you do -- then there's one you've probably overlooked. It gets hundreds of millions of searchers, and they stick around. It's called iTunes, and it can help your business, no matter what it is, reach far more people in your target market than you might think.]]></description>
		<content:encoded><![CDATA[Right now, iTunes has 375 million active searchers. More to the point, the iTunes search engine gets people spending more time on it than any other search engine (except YouTubes). Between the iTunes for the PC/Mac and the various iOS devices, iTunes is a very important search engine. People looking for information will often look for podcasts and videos there first before looking anywhere else. Add the iTunes App Store into the mix, and if you're not found on iTunes you're making a huge mistake. Now, let me be clear about something: every business can benefit from being ranked on iTunes. I've...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>A Closer Look at Crushing Local SEO Competition</title>
<pubDate>Tue, 20 Mar 2012 08:26:32 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/A-Closer-Look-at-Crushing-Local-SEO-Competition/</link>
		<description><![CDATA[Yesterday, I introduced you to Arrow Moving and Storage, a Colorado Springs moving company that ranks nearly as well as its competition in the search engines without buying AdWords ads. I showed you how they made good use of their blog and social sites. Today, I'm going to explain how they can do even better.]]></description>
		<content:encoded><![CDATA[While Arrow already boasts a nice social presence, as I noted in the previous article, they could be doing more. So the question then becomes, what should they be doing? What things can they put into place now to capture more customers and in fact make them the de facto moving authorities in Colorado Springs? 1. This is a somewhat minor point, but the way their page is designed right now, when someone clicks on the  blog  link, the content is actually  below the fold  and it isn't clear that the page did anything. Their page loads so fast that a refresh doesn't even look like it happened, and ...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Crushing Local SEO Competition: A Case Study</title>
<pubDate>Mon, 19 Mar 2012 08:00:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Crushing-Local-SEO-Competition-A-Case-Study/</link>
		<description><![CDATA[You probably realize that you can do more online to help your own local-based business, but you may not be sure where to start. Keep reading as we take a look at a local moving company's efforts and provide plenty of advice you can apply to your own company's web presence.]]></description>
		<content:encoded><![CDATA[Back at the end of February I wrote a couple of articles regarding local SEO where I reviewed a site. The articles were Local SEO: Secrets to Killing the Competition and Dominating Local SEO.  I took a website, pepetileinstallation.com in south Jersey, and showed what he was doing right and wrong, and what he could do to crush his competition and gain more business. I've decided to turn this into a monthly series. Once a month I'll look at a site and give exact tips and strategies that could be put in place to gain more business.  Understand that these sites are going to be picked somewhat at ...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>More Ways to Get Attention For Your Blog</title>
<pubDate>Fri, 16 Mar 2012 08:00:10 -0400</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/More-Ways-to-Get-Attention-For-Your-Blog/</link>
		<description><![CDATA[With practically everyone and their cat writing a blog these days, you need to distinguish yourself to get noticed. That can be difficult sometimes, but certainly not impossible. Keep reading for some tips to give your blog a better chance of getting found and read.]]></description>
		<content:encoded><![CDATA[This article picks up on where I left off in a previous article. In that piece, I covered the importance of creating a great headline, explained how linking to older posts can help you, and why you should link to other bloggers. I also touched on details such as filling in your page title and description, creating URLs that look good in social media, and attracting and keeping an audience by blogging more than once a month. That may sound like a lot, but there's always more to learn. Neil Patel introduces these points in the form a negative -  don't do this  - but I prefer phrasing them in a p...]]></content:encoded>
<category>Search Engine Optimization Help</category>
<guid isPermaLink="true">http://www.seochat.com/c/a/Search-Engine-Optimization-Help/More-Ways-to-Get-Attention-For-Your-Blog/</guid>
</item>
<item><title>Cosmetic Surgery Marketing: Inbound Marketing and SEO</title>
<pubDate>Tue, 06 Mar 2012 08:00:06 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Cosmetic-Surgery-Marketing-Inbound-Marketing-and-SEO/</link>
		<description><![CDATA[Let me start by saying that while this article is focused on cosmetic surgery marketing, what Im going to be talking about is principles that in many respects can be applied to nearly any business or website. If you've been devoting most of your effort to link building and neglecting the social marketing side of your business, you really need to read this.]]></description>
		<content:encoded><![CDATA[Missing The Golden Opportunity Cosmetic surgeons often spend a large amount of money on their marketing. Most have great looking websites with lots of before and after pictures. I've seen several with fairly in-depth link building programs to try and maintain good search rankings. The problem is that the face of SEO is rapidly changing. Link building doesn't even begin to be good enough anymore. The changes at Google (and Bing) mean that  social signals  are playing a prominent role in who gets ranked and where. This is so strong at Google that simply putting the right people into your circles...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Dominating Local SEO</title>
<pubDate>Tue, 28 Feb 2012 08:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Dominating-Local-SEO/</link>
		<description><![CDATA[Yesterday I introduced you to John Pepe, owner of Pepe Tile and Installation. He comes up in the number two position for a  Google search on   quot;south jersey tile. quot; I showed you what he did right to earn that position, and  talked about a few things he could be doing better. In this article, I'll cover what he could be doing to dominate his local search space in depth, and give you plenty of suggestions that you can apply to your own website.]]></description>
		<content:encoded><![CDATA[So what steps should Pepe take to dominate local SEO? 1) The main site, Pepe Tile and Installation, has to be cleaned up with a much better look and feel. This could easily be done with nearly zero technical know-how by simply using WordPress and a clean-looking two-column theme. As I mentioned yesterday, a better logo for his company could probably be done for as little as $50, and that should also be considered a  must.  2) Once WordPress is being used, put links to the social networks that he's using way up top in the sidebar. Use simple 32x32 icons for each of them, and make sure they are ...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Local SEO: Secrets to Killing The Competition</title>
<pubDate>Mon, 27 Feb 2012 08:00:11 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Local-SEO-Secrets-to-Killing-The-Competition/</link>
		<description><![CDATA[Let me ask you a question, how difficult would it be for you to roll into the “mortgage” market and rank well on the search engines? The truth is that for most decent search terms ranking well is hard. Flip that around and look at the same search locally and suddenly ranking well becomes easy and few people understand how much traffic that really can be (hint: done correctly it can be a lot). This is the first part of a two-part article.]]></description>
		<content:encoded><![CDATA[In this article I'll explain how to absolutely dominate local search by using an example site to show what's being done right, what's being done wrong, and what he should be doing to become the number 1 player in his market. I recently came across a small local business in South Jersey run by a John Pepe He's a tile installer, and if you do a search on  south jersey tile installation,  he's the second listing. To have his spot, he does far less link building, PPC, advertising, and everything else than the number one guy, or even the other three people below him. However, there are certain thin...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Scientific Results Of 23 Million Visits: Creating Clickable Titles</title>
<pubDate>Tue, 07 Feb 2012 15:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Scientific-Results-Of-23-Million-Visits-Creating-Clickable-Titles/</link>
		<description><![CDATA[When it comes right down to it, the titles of your content or your posts ARE your “hooks. Titles of blog posts, articles, videos, or any kind of content that are compelling and instill curiosity or a “need to know” will get looked at. Those that dont, will not. What kinds of titles hook readers? Keep reading for some compelling data on the subject.]]></description>
		<content:encoded><![CDATA[People will decide to read your blog post or check out your content based on your title. Therefore, the better your titles, the more likely your content will be read. That begs the question,  what are the kinds of titles most likely to be looked at and read?  How can you structure a title so that as many people as possible will be interested in seeing what you have? Now you could check out any of the many various and sundry articles that people have written about the subject. The problem is that those articles in large part represent the writer's opinion. I wanted to know from a purely factual...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Feed Your Blog`s Readers Well</title>
<pubDate>Fri, 27 Jan 2012 08:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Feed-Your-Blogs-Readers-Well/</link>
		<description><![CDATA[What do a great cook and a great blogger have in common? A lot more than you might think. So grab a quick snack and keep reading for an explanation you can really sink your teeth into.]]></description>
		<content:encoded><![CDATA[Inspiration strikes in strange ways; in this case, I reached the end of Neil Patel's excellent article covering 13 questions you should ask yourself while writing a blog post. In his discussion of the last question, he compared a blog post to a restaurant meal. Will your reader complain about your blog post because you've served them skimpy fare?  Are you feeding people content so they are full when they leave your site...or are they hungry, looking for more?  Patel asked.  If they are still hungry, your readers probably won't come back.   So if your readers are devouring your blog content, th...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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</item>
<item><title>Laying Out An SEO and Traffic Generation Strategy</title>
<pubDate>Wed, 25 Jan 2012 08:00:07 -0500</pubDate>
<link>http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Laying-Out-An-SEO-and-Traffic-Generation-Strategy/</link>
		<description><![CDATA[I've only just started writing here at SEO Chat and already I think Ive created a bit of a problem. Ive discussed several techniques, but provided no real way of turning those into a single cohesive strategy. Consider this piece the first part of my correcting this issue.]]></description>
		<content:encoded><![CDATA[Now let me be clear about something. This article isn't meant to provide some all-encompassing strategy for traffic generation or search engine rankings. It is instead meant to take the information I've already given and roll that information into a strategy. As I do more articles, I'll continue to expand on this. Right now, however, what I'd like to do is start putting some of the pieces together that I've given to you into a single picture. In the article  Real Link Wheel Secrets To Top Google Rankings  I talked about link wheels and how to build them using white hat techniques to improve yo...]]></content:encoded>
<category>Search Engine Optimization Help</category>
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