For those who want to make their use of Twitter more efficient, it can help to have a cheatsheet. Here are five of them to keep on hand.

The Anatomy of a Tweet

Have you been navigating your Twitter stream wondering how to link to one separate Tweet? Or what “Retweet” means? This simple cheatsheet will help you out!

Twitter Manners

Most sites have a pretty standard form of etiquette. Because Twitter as an especially unique platform, it has its own set of unwritten rules that most people who are frequent users follow by. These apply to tweeting, retweeting, private messaging, tweetchatting and more. This cheatsheet handles specifics about behavior, more than anything else. How to speak to people, what not to say or do, and giving you a general idea of how some features should be applied to your Twitter habits.

Twitter Cheatsheet

This is another Twitter cheatsheet, but it handles the more technical side of the issue. Shortcuts, keywords, features on the site, stats and more are all covered on this handle little sheet. It even provides some definitions for the real newbies, so you can make sure you always know what people are saying, or how to do something.

Are You Spamming Twitter?

You might not be meaning to, but you could be spamming your social media profile. Each site has their own definition of what this means, and their own way of dealing with it. If you aren’t careful you could end up with a ban, or even a shadow ban. For those who don’t know what that is, it’s having your posts and comments hidden from others. So you don’t know that no one else can see what you are posting. It is an intermediate solution sites hand out while they investigate whether you are a spammer, or should be permanently kicked off the site. This infographic tells you what can and can’t be posted on Google+, Facebook, Twitter, LinkedIn, Quora and Reddit.

Social Media Keyboard Shortcuts

Different sites have different shortcut keys. This is a list of all of them for Twitter, Google+ and Facebook, or the holy trinity of the social world. There isn’t much to say about it, except it is a handy one to have around.

Do you know of a good cheatsheet for social media sites? Let us know in the comments.

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Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

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The post 5 Useful Cheatsheets for Twitter Users appeared first on SEO Chat.

Content marketing is the practice of creating informational and creative material that is relevant and interesting to potential customers (as well as people who can influence your potential customers) with the aim of drawing loyalty and future business from them. It is not direct sales.

It is a quickly growing and targeted method of marketing that is replacing some of the outdated traditional methods that businesses are finding decreasing success with.

The Art of Content Marketing

Those who effectively content market are able to engage their readers and leave them wanting to come back again and again for more. This drives brand recognition and understanding of the company and shows that that, regardless of what product it sells, it has something to offer them. They create something that is interesting in and of itself, regardless of what it may also be promoting.

Good content writers make the customers want to continue reading and good content marketers leave them wanting more.

Most content marketing involves educating the customer in some way. Many big name brands use educating their consumer base to draw people to their sites and improve the public’s understanding of what their company is, what it provides, and what it can do for them.

Some of the biggest uses of this type of marketing are IBM’s “Cityone” game that boasts thousands of players from all around the world, General Electric’s “Ecomagination” that inspires people to contribute and learn about the latest environmental innovations, and Google’s “Zero Moment of Truth” that describes the behavior and habits of customers just before they make the decision to buy something.

The Benefit Of More Information

The world is changing from an economy where merely seeing a flash of an advertisement out of the corner of one’s eye will implant that idea in their head. Consumers are being bombarded with those kinds of ads everywhere they look and are quickly learning to tune them out altogether.

Content marketing is becoming essential for businesses to bring in customers who actually want to come back time and time again. They successfully work around the overwhelmed consumer base’s natural inclination to tune out anything that hints at being an advertisement and directly target something that no one can effectively resist – that which actually interests them.

Bringing Your Content In Front of Audience

Simply creating good content is not enough. It’s the combination of all sorts of promotion that creates the first wave of exposure (that ideally will fuel itself at some point and will start driving continuous exposure on its own). Making your content findable is still essential:

• Go to high-profile publishers (and possibly automate that). Services like Outbrain and Nrelate bring your content to the highest quality publishers but putting links to your site in “Related” or “Further reading” sections below the high-traffic articles.
• Pay for social media spread (all major social media sites have advertising models that give more exposure to your content through sending more views to your shares: Facebook ads, Twitter ads, StumbleUpon paid discovery, etc). If you have time, you can also try tools like Viral Content Buzz where you don’t really pay for anything but can put your content in front of people who are eager to spread a word
• Contemporary link building still works but it has evolved a lot: here’s a new way to use directories (Best Web Directories Post Panda/Penguin); here’s a new way to use blog commenting (Use Blog Commenting to Get Valuable Backlinks and Traffic); here’s how to do guest blogging properly (The Only Benefit of Guest Blogging that Matters (with Case Studies)) – all of those are geared towards drawing important people to your content before it starts promoting itself.

Conclusion

As more and more companies turn to innovative and fresh ways of integrating their products and brands into something that people actually want to see, the demand for not just good, but excellent content marketing becomes increasingly important for smaller companies as well.

Good content writing on a website can cause a reader not only to come back, but to share good or interesting information with friends who may, in turn, continue sharing with others. A single reader can turn into hundreds of others from around the world that are now introduced to your company. If your content is truly captivating, they may share it with hundreds more each, creating exactly the kind of advertising that every company wants, but can no longer achieve with banner ads and pop ups.

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Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

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The post What Is Content Marketing? appeared first on SEO Chat.

Anyone who has a blog should be taking advantage of old content by breathing new life into it. One blog post can have various uses and draw in traffic like you never imagined.

Here are five (technically ten!)ways to re-purpose old content into new link bait.

1. Infographics and Cheatsheets

In a world that is centered so much around social media, it is now necessary to provide content that has been broken down to be both easy to view and to share. Both infographics and cheatsheets apply, giving a bare bones, visual representation of various core concepts (here’s a good example that didn’t event require any design skills). Both of these things are very popular on sites like Pinterest and Facebook, as well as other social sites around the web. Making them a great way to use old content in a new way to draw new links.

How: Here are some easy infographics tools and here are more tools from Moz.

2. Presentations and Slideshows

Lately it has become more common to see presentations instead of traditional articles. A good example are sites like Upworthy, that frequently offer full presentations in slideshow form as a dynamic way of presenting information.

One of my favorite presentations from the site is their explanation of how to make content go viral. That is a great way to present data and engage the reader, including with content that was already made into a standard blog post in the past. Gallery slideshows can also be used, with the description box containing the text broken down for quick context.

How: Haiku Deck – Free Presentation App for iPad

3. Ebooks and Series

One of the easiest ways to repackage content – in a free and fast way – is making it into an ebook.

You can offer them for free, or for a social media ‘like’. If you want to stretch content you can always go back into old posts and find topics that could be made into a larger series. This requires new writing on your part, but it a great way to expand on points brought up in previous content.

How: Tools like Anthologize and Zinepal will do this for you, allowing you to select what posts to include and then editing the format for a chapter book version of your site. WP Beginner is also featuring a great WordPress plugin that can build you Twitter following if you decide to give that pdf away.

4. Videos and Podcasts

More and more videos based on posts for blogs have been showing up on YouTube and Vimeo lately. These are usually just tutorials, sometimes slideshows-style videos. Either way, they work well and give a more visual way to get a point across. Readers who prefer their content moving will like it, and it gives you a new demographic to target.

You could also do podcasts, reading audio versions of posts, having a separate show, having interviews or anything else you might desire. Single Dad Laughing, a blog run by Dan Pearce, is an example of a site that has chosen to go the podcast route in addition to the basic text posts.

How: Videos: Screenr (free, easy and requires no tools to download!) + and then Podcasts: How to Turn YouTube Channels into Subscribable Podcasts

5. Best-Of and Master Lists

One of the first rules I learned about content marketing was the use of lists, like this one here. They are a quick way of giving information, formatted to make it easier for the reader to skin through. Lists, both best-of and master lists of third party or in-site links, are always an effective way of repackaging content. Plus, it allows you to promote an old posts in a new way and so drive traffic back to something you have made before.

How: Easily create round-up articles with this plugin and also try this plugin to build FAQ.

Do you have any ideas for re-purposing content? Let us know in the comments.

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Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

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The post 5 Ways to Turn Old Content Into New Link Bait appeared first on SEO Chat.

But it isn’t just celebrity and professional accounts that lead to tweeting faux pas. Plenty of us have had a bad day and said something we wish we hadn’t out of anger, or accidentally tweeted a direct message we didn’t mean others to see. Sometimes it is as simple as making a spelling error, which can still be a bit blush-worthy.

Since Twitter’s live update makes mistakes immediately viewable by your follow list, you might think there is nothing to do about it when this happens. Even if you delete a tweet, it might have been retweeted. Or worst, it might have been screencapped and posted somewhere else. But you would be wrong; there are a couple of ways you can fix Twitter errors, and keep yourself from making them a second time.

• Don’t Delete Unless You Have To. A full delete is a problem because it looks as though you are hiding something. Even when it is gone from your own feed, it might still exist in a rewteeted post from another user, or screencapped somewhere else. Instead, take the original post and run it through a strikethrough generator, such as this one from Adam Varga. Reposted this way, it will act as a retraction instead of a deletion, and signal to users that you take it back or to ignore it.
• Apologize ASAP. If you do have to delete, or if you strikethrough as a retraction, apologize as quickly as you can. Just a quick message saying you take it back, or explaining the mistake you made, should suffice. Be matter of fact about it, and remember that a casual ‘sorry’ goes a long way to diffusing a potential situation. If it is a big mistake and you want to expand on your apology, post it to your blog or website then link it to your Twitter account.
• Double Check Before You Post. This one should be common sense, but I know I am not the only one guilty of forgetting to do it. You have to be positive that you are posting the right kind of message to the right person, and in the right place. Especially when you are posting private messages, as the latest design of Twitter makes it a little less clear than it used to be. You should also check your ‘@’, which is my own most common mistake. I have lost count of how many times I have posted something to the wrong person, which is easy to do if you have a lot of comments to respond to.
• If In Doubt, Wait It Out. Recognize this scenario? It is after midnight and you are tired. You should be in bed, but a quick check to Twitter on your phone seems like a great idea before you slip into dreamland. What’s this? An insulting post by someone on your Twitter feed, telling you that you suck and your mother looks like a badger? This cannot stand! Tired and already cranky, you post a series of angry tweets that become more offensive with each publication. Fuming, you put down your phone and feel that you put that jerk in his place. Until you wake up in the morning and realize what an idiot you were for feeding the troll. Before you post, ask yourself: Will I feel good about this in an hour? What about tomorrow? If there is any doubt, take some time to cool off and think it through before you tweet.

Have a tip for fixing a Twitter mistake? Tweet to us @DevSEOchat

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Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

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The post How Do You Deal With Twitter Mistakes? appeared first on SEO Chat.

First, at our very own SEO Chat forums, we have this thread, where our SEO gurus discuss the effects they are seeing and what you can expect from this latest update.

After that, head on over to Cre8asite Forums where a similar conversation is being held.

Threadwatch.org also has some interesting threads as well – two in particular. This one, listing the top sites affected by the update thus far, and another one, where one user is looking for any positive stories coming out of Penguin 2.0.

Finally, I would be remiss if I did not point out this forum discussion at Webmaster World, where the update is discussed in great detail.

Have any other threads you think are interesting or informative? Let us know in the comments section or in one of the many topics listed above!

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Jamesp

The post Google Penguin 2.0 Update Discussion Threads appeared first on SEO Chat.

What you don’t see as often is a guide to participating in one. Twitter chats are still a relatively new concept, and knowing the ‘rules’ to follow when taking part can be difficult. Not all chats have etiquette they expect to be followed, and those that do can vary in their expectations. Then there are other issues, like how to find a Twitter chat, how to keep up with one and how to post to it in the first place.

But I have some good news for you: it isn’t hard to take part in a Twitter chat. Here is a quick guide.

Finding a Chat

The easiest way to find a Twitter chat is just to check the website, blog or Twitter account you enjoy and see if they have one. There should be some kind of an announcement saying when it will be. But this relies on whether or not they have one at all, and so you might find yourself having to go to other sources within that niche that hold them.

You can find huge lists of tweet chats that are broken down into niche/category. But I normally choose to go to two different master lists, one on is here, the other on TweetReports. The list on TR is just alphabetical, unfortunately, but it is very helpful if you aren’t too pick about topic. The list on Wikipedia is better for searching, and you can see them based on day they are held, alphabetical or by subject.

How to Follow a Chat

All Twitter chats are going to be organized by hashtag. But their live update feed isn’t as useful for following the conversation as you might think, and it can help to use a third party monitor for that hashtag for the duration of the chat.

Any social media dashboard will do. But my favorite (free!) options are Twitter Chat and TweetGrid. You can watch the chat in a unique way, and post using the same hashtag to take part in the conversation.

Proper Twitter Chat Etiquette

The first step is to check and see if they have their own listed rules for the chat. Most will, and there will be moderators to ensure all rules are followed. But whether there is a set of guidelines or not, here are some ways you should always behave:

• Be mindful of their schedule. Twitter chats are only a certain amount of time long. In that time, the holders of the chat will have an itinerary. If there is a guest speaker then the itinerary will be even more strict to give everyonenst the time set for each segment.
• If you come late, read back. If you come into the chat when it has already been in session, that is just fine. They are happy to see you any time. But don’t ask people what they have been talking about, or start chatting before you know what has been covered. Scroll through the past tweets and catch up before you start speaking.
• Introduce yourself. Whether you are there right at the beginning or near the end, remember that you are joining in a conversation. Offer a quick, one-tweet introduction and say hello.
• Don’t start fights. This should be obvious, but a lot of times the conversation can get heated. A bit of healthy debate or disagreement can be fine. But it should be limited to a certain amount of discussion time, and it should never be rude or get personal. If you want to continue a debate for more than a few tweets, take it to PM.
• Only contribute something real. This is not like a traditional chatroom. Those logs are going to stay there for awhile, and be readable by anyone who searches out the hashtag or just views your feed. So don’t treat it like an old school chat with endless, pointless comments. You should make sure what you tweet as part of the conversation is relevant and helpful.

Have some tips for participating in a Twitter chat? Let us know in the comments.

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Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

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The post How to Take Part In a Twitter Chat appeared first on SEO Chat.

All of this is worked out using EdgeRank, a site-specific algorithm that filters through posts to decide whether or not they are important enough to match the specifications you have given each user or page. It is the reason that certain updates make it onto your friends feed, and others don’t.

How Does EdgeRank Work?

It starts by breaking down your own usage to find out how you interact with certain types of posts. This makes up more than half of what the algorithm measures, with the rest based around how your social network interacts with the same posts, usually center around more popular content.

Your personal interaction will define whether you see more or less of the posts from a certain user or page. The more you click on links, hit like, comment or share, the more likely you are to see posts in the future. When you frequently post on someone’s wall, for example, you will see them become a preferred user for your friend feed. If you frequently click on links from a page, you will be more likely to see them on your feed over pages you don’t interact with.

But what about those posts that your friends like? How come you only see a certain amount of those? That is based on the network-wide interaction, rather than specific friends. If you do have regular contact through Facebook with a user, you might see more of their comments and likes. However, usually you will see these because more than one person has shared, liked or commented on it. The more users on your list that have interacted with a specific post, the more likely it is you will see it on your own feed.

With me so far? Good.

You will also have posts based on how often you respond to the certain post type. For example, if you often comment on photos then you are more likely to see photos. If you often comment on statuses, you will be more likely to see statuses, and so on.

Conclusion

There you have it, a quick breakdown of how EdgeRank works. Of course, there is a lot more to it than that, but the main concept is pretty simple. It is meant to be intuitive to your needs by checking your Facebook usage and adapting accordingly.

It is just another way that Facebook has proven themselves to be the social network to beat.

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Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

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The post In Simple Words: How Facebook EdgeRank Works appeared first on SEO Chat.

But it is really only right of me to give Google the same shots. After all, it is at the top and there is no way to resist lobbing up a couple of rotten tomatoes to hit the big guy in the face. So here are some of the best Google jokes I have seen around the web (ironically found through the same search engine; take that, Bing).

Weird Auto-Complete Results

It isn’t technically a ‘joke’, but there is nothing funnier than some of the bizarre suggestions given by Google auto-complete function. Suggestions like:

• Can I get pregnant from a dog?
• What happens if you put self-raising flour on an orphan?
• What If Your Knees Bent the Other Way
• Where is Chuck Norris?
• What would a chair look like if your knees bent the other way?
• Do ginger people have ginger pubes?
• How wrong we were to think immortality meant never dying…

… and many other truly strange, often disgusting but always funny suggestions from Google’s search engine. But want to know what is truly hilarious about these? They had to have been asked often enough to seem to Google like a frequently asked question or common phrase. Apparently a lot of girls are afraid of their dogs getting them pregnant. Just let that soak in for a second.

Life Before Google: A Short Story

I love Shoebox, an excellent comic series about a dog and a bunny. This is probably my favorite, because it is something I have thought about a lot. I am old enough to remember well the days before Google. When we had to look at actual maps or in the phone books. When if we knew a lyrics from a song, but not what the song was, we were just out of luck unless we happened to hear it again somewhere. It was a life of agony; we didn’t know it, but we were the walking dead.

Now Google has come and swept away that misery. Never again will we spend hours trying to remember where that one half-recalled quote came from. Just a few seconds of typing and we will know that it was from a Christmas themed episode of Wings. Hell, we can even see who was working on crew when they filmed it.

Yes, life is sweet.

One Does Not Simply…

Google Maps can give you some amazing directions, and I have always preferred it over programs like MapQuest. But one way that they are superior is in their handling of sage advice. Such as how one does not simply walk into Mordor.

Related question: Has anyone else ever wondered why Gandalf didn’t just fly an eagle to Mount Doom and drop the ring into the fires there himself? He could have Google Mapped the route.

Pearls Before Swine: Praise Google

Google is pretty much our Internet overlord and master at this point. If that is not yet the case, it will be. Clearly, we are a society that cannot live without the sweet, sweet embrace of their many varied services. Seriously, when was the last time you went a whole day without using a single program offered by Google? If you had a single day in the last several years you could claim this, you are a liar. Or a time traveler. Though I bet even time travel in the future will be handled by either Google or Apple.

This cute little strip from the comic Pearls Before Swine talks about the supremacy of Google. It would seem that one little ram doesn’t know his place.

The IT Crowd

Anyone who has not seen the British sitcom The IT Crowd needs to do so now. I mean it, don’t even finish this article. Just go to Netflix and marathon the series until your eyes bleed and you can’t walk straight. It will be totally worth it, trust me.

For those of you who are fortunate enough to have watched this gem of a show, I bring you a nostalgic clip of our dear Jen. She is head of the IT department, and she is desperate to warn her fellow department heads of the danger of breaking the internet.

Protip: Never type “Google” into Google.

Do you know of a good Google joke? Let us know in the comments!

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Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

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The post Best Google Jokes appeared first on SEO Chat.

How did social media actually influenced our life and the society in general? In my opinion (and I am an early adopter) it has had a positive impact. I am all for the widening of the world we live in, and easy communication around the world.

Social media has definitely made us closer to other parts of the world – as someone who used to do the worldwide business from Ukraine, I am the one who can totally appreciate it!

It doesn’t mean I don’t see the back side of the coin. I do know the cons along with the pros…

The Good

First, we have the obvious: communication. We are living in a time where the world is open to us. We can contact anyone around the world, at any time, with just a few keystrokes. It is free, unlike calling across the ocean, and live. We can also share elements of our life, from what we enjoy to photos of ourselves and those in our lives. It is like being a part of that person’s world, even though distance keeps you apart.

We also have the communication between people and businesses. Since they have paved a new way for interaction between the two, customers can now tell brands exactly what they want. Businesses can then use that information to tailor their products of more appeal. They used to have to spend a ton of cash for this kind of marketing data. Customers used to have to spend hours on phones getting more and more frustrated when they had a problem or complaint.

There are also causes and information. Social media has made it possible for like minded individuals to discuss important topics, widen their personal knowledge and discover things they never knew before. For example, young people around the world are now more involved than ever in their country’s politics. The last presidential elections in the US are proof of that. Social media has contributed to that increase in a big way.

Non-profits are seeing the benefits of using social media for their awareness campaigns. Sites like Facebook, Twitter, YouTube and others are a cost effective means of spreading the word and getting support. Not to mention socially shared petitions from sites like Causes.org, reaching hundreds of thousands of people.

There is no doubt that there are many reasons to love social media.

The Bad

But not all consequences of this technology are good ones. Like the way it has allowed us to hide behind screens and limited our social interaction face to face. You get the feeling of being social without having to go out and socialize. In the same vein, it gives you the feeling of being a friend (or having friends) without having to put in any actual work to build the relationship. Just think of how many people you have on your Facebook friends list. How many of them do you see on a semi-regular basis? At all?

Then we have the issue of how it has taken over our lives. I hate being out in public and seeing people on their phones. Seeing them talking never bothered me as long as they weren’t being obnoxious. Nor does sending off a quick text bug me; maybe they are meeting someone and telling them where they are, or something. It is the obvious Facebooking or tweeting or whatever else that keeps people’s eyes glued to their phones.

I never check social media sites when I am out doing something. Whether it is grocery shopping, getting dinner with friends or waiting in line, it is just so impolite. It also shows a serious problem with distraction in today’s society. We can’t enjoy the world around us for an hour without retreating back into that safe little digital box.

Productivity is pretty much shot thanks to social media, as well. Admit it, you check your profiles during work, or find yourself wandering over to YouTube or your favorite blog during work hours. Here is a fun little game: every time you get distracted by a social media site, make a little strike on a piece of paper. At the end of the day, count all the strikes and feel your heart drop into your stomach as you try to estimate how much time wasted it represents.

The Ugly

Some of what social media has done isn’t just ‘bad’, it is flat out ‘ugly’. Like the number of relationships that have been broken up over social networks. Now, don’t misunderstand me, I am not saying that Facebook is to blame for this. It is just a tool that has seemed to make it easier to cheat, or to do things that cross a boundary in your relationship. Like flirty PM’s with that high school sweetheart you haven’t seen since graduation. Or much more blatant infidelities that are sure to be caught the first time you forget to log out of the computer you share with your spouse.

Then there are the sheer number of stupid, vein people on Facebook. Yeah, it seems a little mean to point out. But I bet you are thinking of at least one person who would fit into one (or both) of these categories.

Each status message is a flat-out attention whoring sob fest, usually vague. Or way TMI about their struggling relationship with someone they should have dumped six months ago. Let’s not forget the badly spelled, grammatical nightmares that you would need a magic decoder ring that translated moron into English to read. If you want proof that this kind of thing is spreading, as is the self-centered douchebaggery that most of us try to keep out of our lives, check out Lamebook sometime.

Conclusion

I think that the effects of social media have been somewhat balanced, to be honest. There are many good things about it, and many bad things. In the end, if you can keep your own life centered in reality and use social networking as a small part of it, you should be just fine.

For those who can’t, it might be time to turn off the computer for a bit and go for a walk.

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Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

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The post Social Media and Society: The Good, The Bad and The Ugly appeared first on SEO Chat.

I see many people getting confused when you are talking about name anchors… “Is this what we need to build links for?”… Ugh, no.

The two are used for different functions entirely, and they have different tags used to make them.

Link Anchor Text

The simplest way to explain that: anchor text = visible text of the link

For example, let’s say you were speaking about Google’s search engine. In the post itself, you might mention that Google has been offering lots of cool user tools

Notice how I have anchored the link into the text speaking about Google. Clicking on that link will take you top their website. This is the same process used by people who want to connect articles together. So they would anchor a link to relevant text speaking about another post on the same blog, or page on the site.

<a href=”http://URL.com”>Anchor Text Used Here</a>

Google: Link anchor text is believed to be the most powerful SEO element. Read more about that here.

Linking to Anchor

When people adapt books, scientific studies, research papers, tutorials, or any other kind of wall-of-text style page, they will create different anchor points within it to make navigation simpler for the reader.

Name anchor allows you to point the reader to a specific part of the page…

<a name=”Section Title”></a>

Next, create the link pointing to that name anchor. This will use the standard link code, but will feature an ‘#’ before the anchor to signify that it is pointing to a section within the same page. It will look like:

<a href=”#Section Title”>Text</a>.

Google: This link may be picked up and used by Google to form the search snippet to point the user to a specific part of your web page:

Conclusion

Most of us have to do it on a regular basis; it’s the terminology that can be misleading!

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Ann Smarty

Community Manager at Internet Marketing Ninjas

Ann Smarty is the pro blogger and guest blogger, social media enthusiast.

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The post SEO Terminology: Link Anchor Text Versus Linking to Name Anchor appeared first on SEO Chat.