Ever since former Googler Marissa Mayer took the reins at Yahoo, observers have been speculating about the venerable but beleaguered search engine’s new direction. A look at the company’s first two purchases since the new CEO came aboard seems to indicate a big bet on mobile apps.
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Category Archives: Yahoo Optimization Help
Will Local Search Matter More on Yahoo?
With former Googler Marissa Mayer firmly installed as Yahoo’s new CEO, a number of observers have speculated about the changes she’s going to bring. To be fair, it’s been less than a month since she landed her new job. Still, given her background, one assumption seems fair: local search will start to matter more at the venerable search engine.
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Mayer Boosts Yahoo Morale with Google Techniques
Former Google product manager Marissa Mayer wasted no time making herself at home as the new CEO of rival search company Yahoo. She’s bringing in many new practices that were (and are) staples at her old company. This should do a lot more than just raise morale, though.
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