Social Media Marketing: It`s Complicated

If you can remember the days before Facebook and Twitter, you probably recall a time when social media marketing meant using MySpace, Delicious, commenting on the posts of bloggers dedicated to your niche, making yourself known in forums, and so forth. Nowadays, just trying to keep up with the different categories can make a marketer frantic.
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Will Scamming Slaughter Social Search Signals?

In the old days, black hat SEOs bought links from other websites to manipulate the signals seen by Google. The practice got them to the top of the SERPs – until the Panda updates. Now, some SEOs are buying “likes” and positive reviews instead. What does this mean for the future of search?
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