Plain or Fancy Site Design: Which is Better?

Every time you build a website, and every time you redesign a site, you make hundreds of small decisions against the backdrop of your overarching vision. You want to rank well, attract visitors, and gain conversions. To do this, should you use a fairly plain website design, or create something fancy?
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Building Links for Multiple Sites

If you’re an SEO, or someone with a lot of interests, it’s not unusual to own a number of related websites. Since you know that Google pays a lot of attention to incoming links, you’re faced with the problem of building links for multiple sites. Does that mean a person with three websites must do three times as much work as someone with just one?
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