Your Twitter Bio is just like any other page: the number and quality of the incoming links affects the PA (Page Authority). Although outgoing links from Twitter are nofollowed, increasing your PA and influence is valuable for making your tweets and bio rank in the serps.
If your business is in a particular competitive niche or you have a new site, ranking your Twitter bio and using it to drive potential buyers to your own site can be faster and easier.
Why Would You Want Your Twitter Bio to Rank?
Ranking your Twitter bio is primarily to get customers, of course! Having a Twitter bio on the home page of Google is very possible as you can see in this example for an SEO agency whose Twitter account @topcharlotteseo was third for the phrase “Top Charlotte SEO”. SEOing obviously can rank Twitter bios.
If your site is new or does not have any authority yet, gaining visibility through ranking your Twitter (or other social network bios) could be faster. As with any other page you want to rank, how many incoming links you have and the PA of your Twitter bio affect where it ranks. The Twitter account in this example has 252 incoming links and a PA of 59. Typically, the Twitter account with the most influence for the desired keywords ranks highest. According to SEO consultant and trainer Adrienne DeVita of Digital Media Cube:
“All of Google’s algorithm ranking factors apply to Twitter rankings, too. For example, Google bots automatically see the bounce rate if a searcher hits “back” immediately; the interaction on the landing page it links to; the keyword relation to the search; the page authority on that page; and the click through rate from their SERPs. Strive to use your phrase as the first words in your bio and tweets whenever it makes sense grammatically for the person searching – and make sure your phrase is within the first 90 characters. Put any secondary phrase you wish to rank for in characters 91-115.”
When your Twitter bio or your tweets rank, you can use them for lead generation. There are now tools that search for Twitter users and reach out to them to start interactions. The best I know for automating lead generation on Twitter is Socedo.
How to Automatically Capture Leads on TwitterAs you can see in the screen capture below, you can choose your target audience by checking their profession or interest. Once it identifies someone in your audience, it favorites one of their tweets automatically. Then an hour later it follows that user. After the user follows back, Socedo can (depending on how you have your account configured), either:
- Start a conversation by sending them a personalized tweet
- Send them a message and link to your lead capture landing page
If you want more details on how Socedo works, read How to Generate and Close Social Leads On Twitter. Now that you realize how important Twitter can be for your business, let’s talk about how to keep track of your conversations there.
Business Dashboards for Tracking TwitterRemembering to keep on top of what you’re doing on Twitter in addition to everything else related to your SEO rankings is a challenge. Fortunately, there is a simple solution: Cyfe. Kristi Hines wrote a comprehensive blog post with a screen capture showing 15 of their widgets. Check out that link for all the widgets that already exist for Twitter (and Klout, LinkedIn, Facebook, Google Plus, Instagram, and YouTube). Cyfe offers 8 Twitter widgets plus Twitter search plus Klout and bit.ly (to see clicks on your shortened links). Here is an example layout from my Cyfe account showing the Twitter overview, Moz numbers, Twitter tweets, Twitter lists, bit.ly stats, Twitter search results for the search “growmap”, Twitter mentions, Twitter favorites and SERPs – a new widget I’m testing that hasn’t populated yet. Adding a widget is as easy as clicking on what you want and doing some very simple configuration. You can resize and move each window to wherever you want it. When you mouse over graphs, additional information appears in a pop-up. These are only a few of the massive number of widgets available for other social networks, analytics, advertising, sales and finance and much more. The image below shows details for a specific date showing tweets, following, listed (in Twitter lists), and Favorites. This data is not live so there is a delay of about 24 hours. (You can see another example in Kristi’s post linked above.)
Should You Bother to Rank Tweets?We focused on Twitter bios rather than tweets first because Google indexes only 7-9% of all tweets according to this comprehensive study by StoneTemple on how tweets could impact your SEO and what tweets Google is likely to index. It includes:
- Data on 133K+ tweets to see how Google indexed them
- Of 138,635 tweets only 7.4% were indexed!
- Twitter users with more followers have more indexed tweets (21% > 1 million; 10% for 10k-1M; 4% under 10k followers)
- Images and/or hashtags seem to “increase your chances of getting indexed, as the percentages are significantly higher than the average overall percentage of 7.4%.”
- “26% of the tweets with an inbound link from sites other than Twitter got indexed. That is nearly 4 times as much as the overall average rate of indexation.“
Twitter Best Practices
Some of us have been power users of Twitter since they started. I’ve gathered everything you need to know about Twitter into one post called Twitter Best Practices. From the basics for beginners to advanced strategies, everything important to know is in or linked from that post.
Have questions? Leave me a comment and I’m happy to assist.
“Here’s what we do know: Google pays attention to social interactions such as likes, retweets, shares, and even +1’s.”
I like his analogy that Google is an “independent filing system” for a continually ” expanding library of virtual content” online. He argues that Twitter gets our content indexed more quickly and social search measures performance.
More importantly, all social networks are indirect link-building mechanisms. The more your content is shared across social media, the more likely a content creator will find it and decide to link to it.
Targeting the Right AudienceJust getting content shared is not enough; the point is to get content to your target audience. Targeting the right audience is just as important in social media as it is in SEO. Start with this tip from Capital Merchant’s “Tips to Improve Your Social Media”:
The most important thing is to define your audience. Think of your ideal customers and write down any and all information you can think of about them. Be specific with regard to gender, race, age, and profession. The more info you can think of, the better. Now expand it a bit — you want to have three to four different target audiences that will get your messaging at different times, letting you cast a wider net and still be able to figure out what messaging resonates with what customer.
Nothing is more important than reaching potential customers and clients, rather than wasting marketing money on people who aren’t interested in what you have to offer. It is not just a matter of getting impressions. The point is to get interactions: favorites, retweets, reshares, likes, +1s, stumbles, and especially clicks.
Those interactions are likely to also be important to SEO value. Mentions on social media improve brand recognition, increasing clicks during searches. The tighter your focus on the correct audience, the stronger your results will be.
SEO Specific Social Media StrategiesIn his Forbes post “6 Social Media Practices That Boost SEO,” Jayson DeMers argues there are six social media strategies that definitely improve SEO. His first strategy relates to growing the number and quality of your followers.
Our social media profiles have their own trust flow and page authority, which is affected by the quality of sites linking to them. This is easily seen by comparing Twitter accounts for writers who contribute on major sites to non-writers.
Look at @Kikolani, @GrowMap or @SEOsmarty and compare them to the average Twitter account. This holds true on all social networks. They are authority sites, and although the links are typically nofollowed, they are still considered valuable as indicators of trust.
According to “How Valuable Is That Link?,” a post gleaned from a forum discussion with SEOchat member PhilipSEO:
“Some observers think that a nofollow link from a trusted site still passes along some kind of SEO value, even if it doesn’t pass any link juice. Phil states that ‘Many have reported and speculated, for example, that nofollow links from Wikipedia and similar high-trust sites can provide a great boost to rankings in spite of nofollow.’”
It seems safe to assume that social media accounts can develop higher trust rankings dependent upon where the links originate. This could include which other authority sites mention them or reshare their content. If those links are dofollow, the Page Authority (PA) of those social media profiles will be higher.
How to Use Social Media to Boost SEODoes it then follow that shares from higher trust and PA social media accounts are more valuable for SEO purposes than shares from ordinary accounts? I would say, yes. It is possible to use social media to boost SEO.
SEOGenius Director Bruce Smeaton drills down even further:
“I think the key is in understanding what ‘more valuable for SEO purposes’ really means.” It stands to reason that a highly trusted social channel is, by default, going to generate more shares than a social media property with lower authority. And by doing so, the likelihood of these shares turning into links increases accordingly. This in turn results in higher traffic volumes being directed to your site… and this is where the magic starts. No, it doesn’t matter whether the links are “follow” or “nofollow.” What really counts here is that the traffic generated indirectly via social media interaction must impact positively on your site’s perceived value and authority. To quote the words of Search Engine Journal’s Dario Zadro, “What is more likely happening is that Google is recognizing these social signals as ‘brand signals,’ which they love.”
If higher trust and PA matter, it is highly likely that relevance does as well. There are tools like Klout and Kred that measure influence. Kred is of particular interest because it measures influence by topic.
No doubt Google algorithms can measure what is most relevant to any particular social media account. By identifying which social media users are most influential on any particular topic, they are also most likely to be valuable for SEO purposes.
SEOs need to be thinking about how identifying and using influencers will impact their SEO rankings. Those who do not will be wondering why competitors are outranking them without having any idea why.
The New Year is fast approaching and it’s the best time to try something new. I know the feeling: You are likely to have found your comfortable spot right now… You have platforms you enjoy, tools you find useful and apps you chose to download to your phone.
However social media world is changing fast: You are either keeping up or quickly become irrelevant. Here’s the inspiration for you: new social media tools to check out in 2016.
New Social Media Platforms
This is a social media network for video chatters. If you tried Periscope and joined at least one Google Hangout on Air, let me put it simply for you: Blab is right in the middle between the two.
Join and set up group video interview, meet new people and connect to influencer sin real time!
You have probably seen screenshots of Yik Yak all over the web lately. It is a platform that is all about local sharing on a social wave. You download the app, narrow your location via GPS, and communicate with anonymous people in your area.
It is still growing, so some cities are pretty dead. But larger urban areas have exploded in activity, and you can find plenty of conversations, or start your own.
Are you a creator who wants to connect, be inspired by, and be an inspiration to other creators? Then Ello is for you. Upload your content, edit it, share it. Then go and look at what others are creating.
This is a great social network that will give you one on one interaction with others that share your passion. So download the app and say ‘Ello!’
Now, if you have problem getting used to new social media networks, First Site Guide has an excellent write-up called "How I Learned to Love Twitter!" that tells a story many of us are so well aware of: How we first join a social media community and feel helpless and lost and how to ultimately overcome that!
Social Media Dashboards
Cyfe is your only way to make sense of the buzzing social media world: Archive social media streams and search results, monitor social media statistics and set up reputation management dashboards. Cyfe has something for everything.
Plus, Cyfe supports an insane amount of social media networks you can track: Pinterest, Instagram, Twitter, Facebook, Facebook for Business, Google Plus, Youtube, Vine, you name it!
Social Media Mobile Apps
Social apps aren’t all about Facebook and Twitter anymore, or chatting applications. Whole networks have been created that you may have never heard of, with specialized services you will love. These are some excellent newer ones that have gained a ton of traction this year, and are continuing to grow. You gotta check them out!
Facebook’s friend feed and its algorithm are an annoyance for most users at this point. Kleek integrates with the social network to give you more control. It works by connecting to your account and letting you create your “cliques”.
Only the people you want will show on your mobile feed. It will also alert you to special events, such as birthdays or invites from those people. Super simple, but helpful. Think of it as making Facebook yours, without having to create secret groups and flick between feeds.
This is a really simple, basic app that will change how you view, collect, curate and share media forever. Take your chosen photos and videos and create a story that you can tell to anyone you choose.
Everyone knows that a lot of social interaction online these days is visual storytelling. This takes it to the next level, all from one small and easy to use application.
Yes, that is the real name of the app, smiley face and all. The concept is just as silly: this is an app that not only allows you to take selfies, it demands it.
You take the shot, you edit the shot, you share the shot. It is the best way for you and your friends to indulge in some harmless, fun vanity. Take photos or videos. Upload with descriptions and send to anyone you like.
You probably don’t need even more time wasting apps to catch your attention. But admit it, at least a few of the social media startups on this list have you curious. It’s OK, we won’t tell anyone if you want to go and take a peek. We are just as addicted ourselves.
Do you have a social media app that you think belongs on this list? Let us know in the comments!