Instagram has been online marketer’s hottest toy lately. And for a good reason: Instagram is growing like crazy! According to the site itself, their userbase grew from 90 million active users to more than 400 million active users in less than two years (2013-2015).
Instagram has the most engaging community: Engagement with brands on Instagram is 54 times higher than on Pinterest, 10 times higher than on Facebook, and 84 times higher than on Twitter.
Truly, Instagram is the marketing goldmine which is why i am so excited when a new Instagram tool comes out to open up new possibilities to market at the visual marketing monster.
Yotpo has come up with the new Instagram curation tool allowing brands to leverage the power of authentic user-generated photos from Instagram.
Enhanced Instagram Searching Capabilities
Yotpo offers some unique Instagram searching options allowing you to search for:
- One or more hashtags
- One or more @usernames
Search results contain Instagram updates that satisfy one of your criteria. This way you can curate Instagram effectively combining several search terms within one search results page.
This comes particularly useful when you:
- Track your brand hashtags in order to collect authentic visual reviews and testimonials (many brands have several branded hashtags these days including the main #brandname hashtag, all your past contests, product names, giveaways, etc.)
- Make sure you are not missing a single entry to your Instagram contest
- Monitor several of your competitors
Enhanced Instagram Engagement Capabilities
With the enhanced curation options comes even more impressive engagement possibilities. With Yotpo you can now meaningfully engage with many Instagram updates in bulk thanking users for featuring you and your product, welcoming contest entries and asking for permissions to republish brand-relevant content to your own marketing presences..
You can set your messages using curation settings:
Now, using the search feature, find the most relevant Instagram updates and post your customized message with one click:
You can also enroll your team into curating Instagram updates for you sending the selected entries into the moderation queue from where you can review and publish the content to your properties.
Publicize Curated Instagram Updates on Your Blog
With you and your team curating Instagram, you’ll want to best publicize the effort. Yotpo offers a customizable widget you can embed on your pages to serve as the social media proof displaying visual testimonials and authentic reviews.
I am pretty sure Yotpo has come up with some really unique Instagram functionality brands will find very useful for lots of Instagram marketing efforts.
Man, social media is getting complicated, isn’t it? The attention to detail is extreme, and it is pretty much becoming mandatory for any brand to work as a team to accomplish their social goals. A little effort doesn’t go a long way anymore. Now it is all about the full scale social strategies if you want visibility and lead generation.
So, when you have to have an entire team working on your social media, what do you do to stay organized? A good collaboration tool – or more than one – is your best bet. It will let the manager of the team stay on top of things, and give everyone involved in social marketing a firm grasp of their role. That means fewer mistakes, and more productive engagement.
These are the eight I would personally recommend. Having maybe two or three of them for different purposes will give you and your social media team exactly what you need.
Google Drive is the most obvious on this list. I personally like it more for cloud storage of past blog posts, and as a database for strategies and data. It is a great tool for tying together all of your content, not just the social, so your team is always up to date and can go back and find something they need off of your main site.
Plus it’s free, and nearly everyone alive has a Google account these days. So it is a very convenient and efficient tool.
Coschedule is, to me, a hit and miss tool for the social aspect. On one hand, it does have a social planner and will auto-update your attached accounts. But on the other it isn’t exactly a social dashboard.
I would recommend it more as a tool for integrating social and content planning, so everyone is on the same page. It is a very good editorial calendar, with a hint of a social element. So worth getting, especially given how cheap it is. And it integrates with WordPress, right there into the dashboard. So it is easy to use for anyone.
I am going to come out and say this right now: I love Trello. Out of everything on this list, this is going to be the tool that I gush about the most. It is super easy, visual, versatile, and budget friendly.
Your team can use it with pretty much no instruction, since it is all pretty straight forward. I use it for team collaboration, personal project management, group project management, personal life planning, and I have even created Feature Roadmaps and Launch Timelines for startups. If you want to go a step further, allow anyone to contribute so they can offer suggestions for improvements.
With Basecamp, it can be hard to say whether it is a good tool or not. Features-wise, it is fantastic collaboration and project management option for both teams, and freelancers with an active client base.
But it starts at $29 per month, and is as much as $79 per month. Which means it is a bit of a steep price for a lot of startups and smaller businesses with a tight budget. Still, if you have the cash it is an undeniably helpful app.
I have never been a huge fan of Evernote, but I know so many people who use it that I had to put it on the list. Collaborate with others, curate content, save links, and put it all in one place.
I would say the best thing about Evernote is that it is a major application, and so it integrates with just about everything. Making it a pretty useful tool if you need to go from one program to another, as well as across multiple devices.
I like Slack for its community building. You can create channels with multiple hashtag run sections for people to join. So you can actually create an account, and then make different areas for different projects.
It is very helpful it you need to communicate with multiple team combinations, especially since you can invite and lock out as necessary.
You have probably come across Skype at least once in your life. I know I use it on a regular basis, in spite of other tools coming around to take its place.
In fact, many clients prefer it as a method of communication, and so a lot of freelancers and teams for small businesses or startups already have it installed. It can be an easy way to hold meetings and keep on top of one another.
Want to streamline your team collaboration? This is an app that promises to do that for you, creating a high performance team of members that pretty much run themselves.
I have never used Redbooth, but I know several people who have and that swear by it. It starts at only $5 per month for small teams, and as low as $15 a month for businesses, so definitely not a bad choice.
Do you have a tool to go on this list? Let us know in the comments!
Editor’s note: In the light of big news coming up of Facebook pioneering war against social media identity theft, we thought this piece by SEOchat contributor was very timely. Enjoy!
Social media has become the top way for brands to increase awareness of what they’re doing, from promoting new products to interacting with customers. Experts encourage entrepreneurs to regularly post high-quality content in the hopes followers will share it across their own networks.
This means spending hours developing insightful updates, linking to your own great blog posts, and sourcing images from stock photo sites.
After putting all of this work into your content creation efforts, it can be even more disturbing to find your information posted on another site. It may even be a competing business’s blog or an industry magazine. Even if the site credits you as the author of the work, using your content without compensating you for it is a violation.
“There are several situations where social media content can be stolen,” says Robert May, founding attorney at The May Firm. “Increasingly publications are using social media posts as part of their news stories, as seen here. When they get permission first, it isn’t a problem.
Unfortunately, less professional sites fail to get that permission. Sometimes a site uses an original photo or copies a blog post that has been linked on social media. In more extreme instances, a business owner may find a fake account has been set up using his own name and likeness.”
Whatever the type of theft, it’s important to act quickly to make sure the content is removed. Here are a few steps you should take if you find your social media content has been stolen.
Step One: Make Contact
Before doing anything, send a friendly email politely asking that the content be removed. Don’t use forceful language in this initial contact. Simply state the action you would like to have taken as a result of the letter. If you want the content removed, ask politely that they do so within a certain number of business days.
If you are agreeable to being compensated for your content, state the price and offer removing the content as an alternative. Hopefully the offender will remove the content and send a letter of apology for the inconvenience. If not, wait the stated number of days before taking further action. If the content was posted on a site by an employee of an organization, take your complaint further up the chain before checking into outside options.
Step Two: Check the Terms of Service
While you’re waiting, carefully review the terms of service on the social media site where your content was originally posted. Facebook allows you to report copyright infringements using this tool, while Twitter’s tool is here.
Both are products of the Digital Millennial Copyright Act (DMCA), passed in 1996 to protect copyright holders from online theft. You may also want to check into the policies of the website where the content is posted, since they’ll have their own copyright infringement notification procedures.
DMCA Takedown Notice
In addition to the tools offered on various social media sites, copyright holders can also have content taken down using a DMCA Takedown Notice. You’ll need to determine the Internet Service Provider hosting the site where the content is posted and direct your letter there.
After an investigation, you’ll often find that the content is removed without having to wait for the person who posted it to respond. DMCA charges for the service through its site, but you can craft a letter for free using the instructions provided on the National Press Photographers Association site.
Contact an Attorney
When other recourse has failed to bring action, it’s time to seek legal assistance. Although attorneys will charge an hourly fee to help with copyright infringement, often content can be removed through a cease and desist letter. Such a letter packs a heavy punch when it comes from a law office.
If for some reason that letter doesn’t achieve results, however, an attorney can go through the courts to have a cease and desist order placed on the content, which requires that it be removed.
Having your content stolen can feel like a violation. Fortunately, there are actions you can take to let offenders know that you won’t allow your photos and text to be used for free. By having tools in place to use in the event your content is stolen, you’ll be prepared to take action if it ever happens.