5 Best Alternatives to Older Competitor Analysis Tools

Are you tired of paying a lot for WebCEO and some other older tools? Looking for the best alternatives? This post is right for you. WebCEO is a great tool deserves the right to be at the top of the SEO tools list.

The only drawback of the tool is a high price. However, the market is fast-evolving, and there are lots of useful alternatives to WebCEO and other older tools to conduct a detailed competitor analysis.

Having said that, we’re going to review 5 good alternatives for getting insights into your competitors’ data. All these products offer a good set of standard SEO tools such as keyword research, backlink checker, rank tracker, keyword grouping, and much more. Let’s dive into these alternatives in order to increase your sales and website traffic.

1. SE Ranking

Hands down, SE Ranking is one of the best WebCEO alternatives. It is a good competitor research tool for digging into organic and paid search. The tool is versatile and gives one of the most accurate insights about your competitors.

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When it comes to competitors’ monitoring, the tool allows you detect top organic and paid rivals, get a list of competitors and advertisers for certain query and find a similar keyword in order to increase your search visibility.

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Here are some amazing benefits of using SE Ranking:

  1. To track website positions at any location in the world
  2. To perform a comprehensive website audit
  3. To check and analyze backlinks
  4. To find profitable keywords for your projects
  5. To group keywords with search volume
  6. To manage social media campaigns

Using SE Ranking, you can easily analyze your competitors, increase the site’s rank, revenue and visitors. You can test the tool out for free within 14 days and figure out all major features.

2. Ahrefs

Ahrefs is considered a good alternative to WebEO and widely known among thousands of SEO experts. The tool has a pretty large link database that includes over 15 trillion live links. It is a very important factor as you can perform a very detailed competitor analysis and build up new marketing strategies.

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Here are a few great features of Ahrefs:

  1. To find new content ideas with Content explorer
  2. To monitor competitors’ link profiles
  3. To conduct a detailed crawl report of websites
  4. Get alerts for competitors’ new links
  5. To get notice of broken links

If you want to learn more about Ahrefs, you can use a free trial within 14 days.

3. Alexa

Alexa is a good digital marketing tool that helps you compare different sites traffic and control general traffic trends. The tool allows you compare up to 5 websites at a time what is really useful, especially if you run a large number of marketing projects.

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The tool offers more about websites, particularly all about traffic. It shows a total number of pageviews per user, bounce rate percentage, time on a website and the average percentage of visits from search engines. One of the drawbacks is accuracy, as some reports are not helpful for predicting traffic on their own.

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To find out more about Alexa possibilities, you can try a 7-day trial.

4. SimilarWeb

Similar Web is good competitive analysis tool that helps you compare the traffic statistics from three competitors in the dashboard. In comparison with Alexa, the tool provides more accurate insight sets about your rivals and gives a well-detailed analysis of their traffic sources. You can key more on SEO and stand out from the crowd.

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Once you enter a website or a list of websites, you will get data on:

  1. What are the basic traffic sources (Search, PPC,  Email, etc.)?
  2. What are the main competition’s online strategies?
  3. How much traffic are they receiving?
  4. How the traffic strategies vary among your rivals and countries?
  5. Do the rivals use the same traffic sources?

If you want to get more about this tool, you can test SimilarWeb for free, but with a pretty limited features.

5. Siteliner

Siteliner is a free and useful tool to quickly evaluate competitors’ content on a site including page sizes, duplicate content, internal linking, broken links, a number of words and links on a page.

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When it comes to link building, it works in a very effective way: content-focused and Google-friendly. It helps you reveal dead or broken links on your website or other resources to avoid penalties from Google. The richer your piece of content is on a site, the more successful your link building tactic works. For SEO purposes, it is worth using SiteLiner.

Conclusion

To increase your sales and get much traffic, you need to use right SEO tools. The problem with many SEO tools is that SEO beginner or small agencies can’t afford expensive tools like WebCEO, Moz, etc. These 5 best alternatives are a lot cheaper and provide a good suite of tools to do a comprehensive competitor analysis.

Did I miss any of SEO tools? Which of these tools have you used? Your comments help me produce useful content on a consistent basis.

5 Digital Marketing Tools You Must Try in 2017

I love this industry because digital marketing is always changing and there are always new tools to check! New tools open up new opportunities, offer new insights and inspire new tactics.

Here are 5 tools I intend to give a thorough look in 2017.

What are yours?

1. Netpeak Spider

Netpeak Spider

One of the most indepth and flexible web crawlers out there, Netpeak Spider provides smooth experience and lots of features. It automatically checks 50+ parameters and detects more than 60 SEO errors (including http status errors, canonical issues, Robots.txt issues, meta tag issues and more).

Netpeak Spider

It has 5 crawling modes (site-wide, directory, URL list, XML Sitemap and even from Google SERP). Each of them allows to perform certain SEO tasks, for example, by crawling an XML sitemap, you can detect 21 XML sitemap issues in 17 parameters and send the corrected sitemap files to the search engines.

It even has the ability to calculate your site internal PageRank giving your ideas if important pages of your site are not getting enough power internally.

2. Buffer for video

There’s nothing new about Buffer. It’s been around for quite some time now! So why am I including it in this list? Because Buffer never stops and their most recently added feature is a proof!

Buffer for video is the first product to allow native video scheduling to all the big social media networks. So: upload once, share everywhere.

Not in the video game yet? This stats should change your mind:

  • 82% of Twitter users watch video content on Twitter
  • The number of videos in Facebook feeds has grown by 360%
  • In the U.S., people are posting 94% more videos to Facebook
  • 50% of Americans who use Facebook daily watch at least 1 video every day

3. Slack

I am sure many of you are aware of Slack but few people know that it’s not merely about chatting and collaborating. With the ability to add bots, Slack has become one of the most diverse multi-purpose platforms.

The two cool bots to add:

  • Notify: Brings your brand mentions to your Slack feed. It serves as more of an ambient notification feed for these alerts and may inspire more team conversation than individual emails.
  • Statsbot: Brings Google Analytics stats to your Slack feed. Ask the bot about your stats and see the graphs and numbers right in the message thread.

Statsbot

4. Drip

It is no secret that I am not a big fan of Mail Chimp. I find their system overly bulky, difficult to use, and their policies are so unclear you can violate them by accident. I have tried a number of alternatives, but none of them were the simple, effective drip email platform I wanted. Until I found Drip.

It is a cool system that lets you create an easy sales funnel, in a visual way. While I don’t do direct sales, I have found the same principle applies to content promotion. My email campaigns have become much more effective thanks to this little gem.

Drip

Drip workflows seem amazingly easy and fun to set up. Here are options for automation systems and this one seems like a great one to add to the list.

5. Ptengine

ptengine

Ptengine is a great heatmap application, you can find out at exactly what point customers are choosing to leave your site. Isolating that point is crucial, so you can make the necessary changes to push them to the final step.

Unlike many other heatmap tools, this one provides much more insight than just a visualization. See referral information, track social media campaigns and engagement (page views, visit duration and conversions).

If you are planning a redesign in 2017, this is must-have tool to try! M-Connect Media also has a great guide listing more tools and tips.

And which tools are you planning to try in 2017?

You Are an Expert SEO, but How Do You Prove It?

I’m not doubting that you are a qualified Expert SEO, but my question for you is, “How do you prove just how qualified you are, especially when attempting to solicit new clients?”Now before you take the question personally (please don’t!), let’s step back and ask this in a more general, industry-centric way. How does anyone prove that they are an expert SEO? What are the qualifications or milestones and how does one prove that they have earned the title?Years ago (many years ago!), it used to be that all one had to do is show the results in the SERPs (Search Engine Result Pages) and demonstrate to their future clients how quickly they could give them top rankings. (It was also a lot easier back then to get a top ranking!).However, now there are all of these rules. (Are they really rules, or just a particular entity’s “opinion” and then again, that opinion does, uh, matter quite a bit if one is ranking on that “entity,” if you know what I mean.)Before I talk in circles more than what I am already doing, let’s just say that results do not always prove capability and capability is not always demonstrated in results.So, let’s go back to our original question. How can you prove you competence, and more importantly, your expertise in the area of search engine optimization?Let me offer one way of proving yourself, or at least providing something tangible that your clients may be able to see with their own eyes. That is, certification.

Certification Demonstrates Acquisition (Mastery) of Knowledge

Certification is not a new concept. In fact, there are many different companies who offer certification and offer it for different knowledge areas.There are many different skill sets for which you can get certified out there in the real, as well as the virtual world. But, there are also other free certification programs (including HubSpot) available to whet your appetite and get you ready for bigger and better opportunities. That is just a mention of two ends of the spectrum of training and certification available on the internet.Read further down to hear about some of those favorable things that are said about Simplilearn, not just my words, but other learners who have taken the Simplilearn course(s)!Whichever path you choose, there are quite a few options available when it comes to “getting certified” in your skill set (and new skill sets).In this case, since we are talking about proving that you are an expert in the knowledge and application of search engine optimization skills and the skill set as a whole, we would be referencing a type of SEO certification. And, I know just the place that offers the training that you need for SEO certification. That place is Simplilearn.

Simplilearn’s Track Record of Excellent Ratings

Simplilearn, with their “Advanced Search Engine Optimization (SEO) Certification Training” has done very well for themselves, with 1,318 learners and a near perfect star rating. Almost fifteen hundred students can’t be wrong, can they?Tip: When you are looking for a training company and/or a certification company, be sure to see what others say about them. You want to check out the testimonials, the reviews, the ratings. In this case, Simplilearn has them.

Online Learning at its Best

Online learning has been around for a while. Several universities offer it and have developed ways for learners to incorporate traditional methods of learning in virtual (privacy of their own homes) environments.Simplilearn has done the same thing and offers it in a self-paced environment. Years ago, before the internet, self-paced courses were offered through the mail and sometimes called “correspondence courses.” Now, with the advent of the internet, it is much easier to go through a fulfilling training process, with access to instructors (who are experts themselves) and to pace through the program at a rate that is comfortable for you, and conducive to your busy schedule (as we all have these days!).Simplilearn also offers training for certification in other programs, such as their Digital Marketing Certified Associate course.

What Are People Saying About the Simplilearn Training Experience?

Gail Gardner, proprietress of the popular GrowMap.com web site has only good things to say about her experience as a Simplilearn learner.In fact, she has written quite an extensive recommendation of the Simplilearn programs on her own site, at “Simplilearn Digital Marketing Training: Get Qualified Now for High Paying In-Demand Jobs.”

Need Some More Convincing?

If the provision of a way of proving that you are truly the expert SEO that you know that you are (and have been saying that you are) is not reason enough, there are plenty more reasons why this SEO training is something that is highly appealing to those interested in SEO. (And, don’t forget about the other training opportunities that Simplilearn offers, even though we are talking about SEO here!).Here is a broad list and I know that you can add to it!
  • Proof that you know your stuff;
  • No matter how much we know, we can always learn more, and here is your opportunity to learn more about SEO;
  • The opportunity to practice your skills while under the tutelage of the masters;
  • Becoming a “Master” yourself (maybe teaching someday?);
  • Getting up to speed on all of the new information; techniques; analytics; tips; strategies (need I list more?);
  • Interactive methods of learning, including workbooks, exercise, and quizzes that help to test your knowledge and give you a feel for where you are in the learning process;
  • The knowledge breadth of SEO topics >> start to finish;
  • A simulation exam for that practice run at it before the real thing;
  • And, bringing it full circle, that certificate of completion of your training.

In Conclusion…

It is very likely that when you have completed this SEO coursework and training (Advanced Search Engine Optimization (SEO) Certification Training) that you may not even feel the need to actually “prove” yourself. You will have gained so much confidence in what you have already been practicing (and have now enhanced beyond that beginning point) that you naturally exude the confidence and strength in what you are doing.Your peers and your future clients will be able to sense this and naturally follow your lead. They will likely be moved by your confidence and be drawn to you. It wouldn’t surprise me (assuming you target the completion of your training) if those clients are flocking to YOU as that expert SEO! Once that happens, consider yourself having proven that you know your stuff, and all thanks to taking that step toward SEO Certification and the Search Engine Optimization Training like that which is offered by Simplilearn.