What do you do about SEO if the site you built doesn’t seem to have SEO features built in? First, you need to know there is more than one aspect to SEO. There are actually at least four:
- Meta fields
- On page SEO
- Incoming links
- Page load time and caching
No matter what type of site you have, you can learn to improve your on page SEO and your incoming links. Whether you can configure the meta fields easily depends on what your site is built on.
Website Builder SEO
If you used a website builder, it may or may not have some accessible SEO meta fields. For example, IM Creator provides the ability to create meta title, description and keywords for the entire site – but not for individual pages.
Other website builders may not provide any meta fields at all. Ideally, it is best to be able to set different meta fields for each page on a site. If your site doesn’t support meta fields, focus on optimizing your on page SEO and building incoming links.
Sites built on WordPress have many more options. Originally, WordPress users installed SEO plugins. The most popular are:
- Platinum SEO
- SEO by Yoast
Today, advanced WordPress theme platforms including Thesis and Genesis have SEO fields built in. They are customizable for each page and post individually.
Some WP users install an advanced SEO plugin even if their theme has SEO fields in order to take advantage of additional features. For example, Yoast rates how well your page or post is optimized and also supports Twitter cards to pull your images into Twitter whenever one of your posts gets tweeted.
If you expect your ecommerce store to show up in searches, having and using the SEO fields is essential. Major ecommerce platforms typically provide meta fields for product and category pages, but many of their users haven’t bothered to fill them out.
The Google Panda update seriously penalized ecommerce sites that did not have enough text in their descriptions and on their category pages. If you haven’t filled in these fields and optimized all of your pages for SEO you should.
You also need to find a way to increase incoming links to your pages. Many ecommerce sites fail to rank because they haven’t attracted sufficient incoming links. Some used article marketing heavily for this and were later penalized by the Penguin update and had to remove those links.
Find out more by reading Improve Google Indexing on Your Ecommerce Website.
Image Size, Page Load Time and Caching
Many site owners make the serious mistake of using high resolution images or just images that are so large they take a long time to load. Keep in mind that not all internet users have high speed access or new computers with tons of memory.
Online images don’t need to be any higher than 72 dpi. Except for complex infographics you should be able to keep them under 160 kb and under 60 kb would be even better.
WordPress users can Enable Gzip Encoding and Caching to speed up their sites. All site owners should work to reduce page load time as much as possible. Discussions in the forum suggest that under 10 seconds is essential and ideally average page load times of under 3 seconds would be better.
The Google Page Speed Score add-on for FireFox can assist you in analyzing how your pages are loading.
Google Webmaster Accounts
Creating a webmaster account on Google and Bing are recommended to make your site easier for them to index. Google Webmaster Tools has an SEO FAQ to answer many common questions.
Image: SEO basics
A Simple Graphic for On Page SEO to maximize your search position in Google.
All the basics are covered.
SEO tactics come and go, but the bed rock of all good SEO is right here. Make every page this clean and clear and the battle for Google search results is half won.
- Content Style and Design
- Keyword Optimization and placement
- Site Speed
- Optimized images
- Alt, title and description tags
- Internal and External linking Strategies
Everything a small business needs to consider when optimizing their site is written in to this, the easiest SEO Infographic check list ever written!
I prepared this info graphic to help clients just starting out online. However, the infographic also keeps the seasoned site creator and content marketer on their toes.
This infographic doesn’t guarantee you first place in Google, or any other search engine. But it does tell you what you need to do if you want to be in the running.
If you want to rank first, both in Google’s eyes and in the eyes of your website visitors, follow these simple steps.
Source: Mallee Blue Media
Today, for everyone who has missed the event or who wants to download the great presentations discussed there, here are the 7 Slideshare uploads from the event:
1. Analytics Swiss Army Knife by @thomcraver of Internet Marketing Ninjas
Mentioned tool: SpyFu
2. PPC Peak Performance: The Definitive AdWords Audit Framework by @LarryKim from @WordStream
I have also been live-tweeting this session:
— Ann Smarty (@seosmarty) August 13, 2014
3. Mobile Advertising in the Marketing Mix for AT&T by @gregstuart
4. Leveraging Events for Triple Digit SEO Gains by David McClellan @HesDave from CBS Interactive
5. Boosting Social Ad Results with Audience Segmentation: Nowspeed and Hitachi Data Systems by @SharonHDS
Why Advertise on Social Media?
- Huge Audience: Billions of People
- Strong Momentum: Projections to double annual ad spending from from $4.6 billion in 2012 to $9.2 billion by 2016.
- Advanced Ad Targeting: Targets consumers with interests that match the virtues and values of their products.
- Multiple Engagement and Conversion Opportunities: Generate engagement, likes and followers, as well as traffic, leads and sales.
- Mobile: with the social consumer on-the-go for proven social ROI (70% of FB users are mobile)
- Low Cost per Click and Cost per Conversion 3
6. Using linguistic analysis to break through the noise by Benjamin Spiegel @nxfxcom
Mentioned tool: Rapidminer
7. Driving Revenue Over Leads by Bizible CEO Aaron Bird @birdstweets
Best resource mentioned in the presentation: Use this simple checksheet to determine the alignment between marketing and sales from both a team and data point of view
Also read: 30 tweet-sized insights from #CLZSF