Search engines such as Yahoo, Bing, and Google are a major source of traffic for a lot of websites. That’s the reason most people ask for tips and plugins that can help them boost SEO of their WordPress websites.
If you are looking to increase your search engine rankings, you will need to use some of the best WordPress SEO plugins. Fortunately, there are a plethora of SEO plugins to help you get that higher search traffic that you are dying to achieve. In this guide, we shall share with you some of the best SEO plugins that will improve SEO of your WordPress website.
1. WordPress SEO by Yoast
Yoast SEO is the most popular and wholistic SEO plugin on WordPress. To date, it has more than 4.5 million downloads with an average rating of 4.7-star over five from 1,418 users. Developed by SEO specialist Joost de Valk, this plugin has features that ensure optimal success for your site when it comes to SEO. The plugin is used by some of the most famous online magazines and websites such as the next web, Mashable, and others.
WordPress SEO by Yoast plugin can assign keywords to a blog post so that the user can focus on using it in the entire content. It also has a snippet view where users can see how their post will look like in search results.
Another important feature of this plugin is the Page Analysis. Powered by Linkdex, this feature allows users to check whether all the keywords, meta description, images and post title or subheadings are in place. The list of features for Yoast SEO is extremely long, check out others here.
2. All In One SEO Pack
With more than a million active users, All in One SEO pack is one of the most advanced SEO plugin built for online business, eCommerce, bloggers, and magazines. This plugin has a rating of 4.5 out of 5. Developed by Michael Torbert, this plugin gives you all the features which you may need to build an SEO friendly website using WordPress platform.
While its features are similar with Yoast, this plugin prides itself as the only plugin that integrates with eCommerce websites. It is perfect for everyone with little knowledge of SEO or rarely cares to perform on page optimization. It can automatically generate meta tags and optimize titles for better search ranking.
The best thing about All in One SEO pack is that it lets you optimize your site for search engine without much tweaking. In other words, the default installation is good enough to serve. But as you interact more with the plugin, you can play with the settings as per your requirement.
3. Broken Link Checker
A broken link is a horrible nightmare for bloggers or SEO enthusiasts. Having broken links will earn your site a bad reputation with Google. Eventually, that reputation will degrade your search engine rankings to the point that you may no longer be regarded an authority in your industry. Google is trying so hard to better web experience for everyone. So they will not direct users to websites with broken pages.
This is where tools, such as the Broken Link Checker come in. The name speaks for itself; this plugin allows you to check for any broken links and missing images. If there is any, it will alert you and give you the option to customize the link(s) either by deleting it completely or by placing the correct one.
Here is a summary of its features:
• Ability to detect links that don’t work
• Option to deter search engines from following broken links
• Monitors links in pages, comments, posts and even custom fields
• Option to change broken links
This is among the most powerful WordPress SEO plugins ever built. SEOPressor covers every possible aspect of SEO and puts the same attention to all of it. It offers you a number of useful features which help you optimize your images, blog posts and your site for social media.
This plugin has a built-in keyword research tool that helps you to find long tail keywords. It also allows you to use its drag and drop function to place the keyword into your content with a click of a mouse. With this feature, you won’t have to spend so much time conducting keyword research on other tools or services.
After posting your content, this plugin goes ahead to analyze your post and give you a score based on the analysis. In the analysis, it checks your H1, H2, H3 tags. SEOPressor also comes with a reliable internal linking feature. This feature makes your work easier since each time you re-publish content the phrases you linked on the first content will be hyperlinked automatically.
These are some of the top WordPress SEO plugins. Tell us which one is your favorite among the ones discussed here. If there is any plugin that you feel we should include in this guide, please let us know in the comments section.
Sales process is what makes your business success or failure. It’s what makes your company profitable. Therefore picking a good tool is crucial
Here are three tools that will boost your sales and help your marketing efforts:
How do you close a deal? With proper engagement! At least that is the theory behind this sales engagement platform.
Pipedrive is an affordable customer relationships management platform that organize your sales process to its maximum efficiency.
- The pipeline view feature categorizes leads by sales stage allowing you or your team to develop a clear understanding of your sales priorities and refocus efforts accordingly.
- The statistics tool shows you the health of your pipeline and the stages that need improvement.
- Drag-and-drop interface, foolproof menus and visual layout make adding deals, contacts and activities to your pipeline smooth and easy.
The best thing about Pipedrive is that it integrates with Ringostat, the powerful call tracking tool that lets you get more calls from your ads and landing pages. Using the two tools together you can achieve maximum efficiency allowing your sales team to focus on sales rather than recording what you do. Your calls are being automatically rerecorded in Pipedrive dashboard for you to analyze and keep the historical records.
With Ringostat Pipedrive integration you and your team are benefited from:
- automated sales process when dealing with calls
- customized call analytics in your sales pipeline
- controlled performance of each sales person
- all recorded calls and deals
Boomerang for Gmail
Boomerang for Gmail is a free app that lets you schedule emails to go out on a later. It lets you take control of when you send and receive email messages.
- Write an email now and schedule it to be sent automatically at the perfect time by clicking the Send Later button.
- Use a handy calendar picker or the text box that understands language like “next Monday” to tell Boomerang when to send your message.
There may be lots of reasons why you’ll find this app awesome:
- Send a pitch and set a follow-up in a week or more
- Sleep on things you are not sure about
- Schedule emails to go our when other scheduled tasks happen (e.g. when your scheduled article goes live)
If you prefer manual follow-ups, Boomerang will remind you of an email you must not forget.
- Click the Boomerang button when you have an email open, and choose when you need it again.
- Boomerang will archive your message. At the time you choose, Boomerang will bring it back to your inbox, marked unread, starred or even at the top of your message list.
You can also set reminders to make sure you follow up within a specific time frame after sending a message.
You can try it out for free before deciding if you need it!
Contractually is another one of those tools that helps you find more worthwhile prospects and prioritizes them. But it does so using your email contacts, past messages, and other information built from your Google or Office360 account.
Contractually is a relationship building platform that is designed specifically to help you stay in touch over time with most important business relationships.
- Import your contacts from Gmail, Office 360, Exchange or IMAP
- Put your most important relationships, the ones you cannot afford to fall out of touch with, into "Bucket"
- Each bucket has a follow-up time you can set
- When you put someone into a specific Bucket, Contractually will remind you to follow up within the timeframe you had set for this bucket
That means no more falling out of touch and no more missed opportunities.
That’s the core of Contractually:
- Categorize your contacts
- Follow-up timely
You can use Contractually to follow up on link building outreach emails and you can set up longer periods in order not to come off as too aggressive.
Are there any other sales tools you are using? Please let us know in the comments!
While it might seem hard to believe, the travel industry has exploded in 2016 thanks to social media.
How platforms such as Instagram, Facebook, apps and websites shaped the travel industry is a topic we are going to cover today.
But before that, some relevant stats from last year’s reports.
What 2016 Looked Like in Numbers for the Travel Industry
The tour and leisure activities industry has become a multi-billion USD market. In Europe alone, tours and entertaining activities account for over 40 billion USD, while in the US, there are over 67,000 businesses accumulating approximately 20 billion USD revenue. Travelers are more inclined to spend on sightseeing and experiencing the local life than to shop and party, which makes this segment the 3rd largest of the travel industry, after air and accommodation.
There is a rising demand for balance between early and last minute bookings and offers. Millennials are part of the segment consumers who do not like to wait, and usually book their travels one week or less prior to departure (19%). 30% of millennials also worry that costs will rise, and therefore are more inclined in booking right away. 82% of US travelers are more tempted towards domestic trips as primary vacation. 59% of travel related searches belong to people aged 35-64. Main reasons for traveling in 2016 included relaxation, adventure, time with family, friends and rewards for the hard work and results.
Last year was a "year of adventure and new experiences", according to TripBarometer’s 2015 predictions. 69% of all-age consumers planned to experience something new, and 17% wanted to solo-travel for the first time. 1 in 5 global travelers have visited a destination because they saw it online in a TV show. With only 31% of travelers booking based on previous experiences, the majority of them embraced the idea of new, lesser-known and unique destinations.
Adventure and novelty were key marketing messages used by travel companies to attract their customers.
How Social Media Impacted the Travel Industry in 2016
According to Tnooz, 95% of respondents interviewed in a TrustYou survey stated that they read online reviews before booking a trip. TripAdvisor user stats say that 1 in 5 users will almost always check reviews before deciding on an attraction. Out of these, Australians (82%) and Generation X (74%) are more inclined to check other opinions before trying.
More than 200 new user reviews or messages are being posted on TripAdvisor every minute, and over 6.2 million businesses in over 128,000 destinations use Trip Advisor.
A new term has become quite popular: "bleisure". Inspired by nomads and people who travel and work remotely in the same time, the new trend addresses a mix of business and leisure, embraced by technological advances.
Last year has also brought a new perspective on the "mobility" of the industry, with traveling becoming more mobile. It seems travelers just can’t escape technology and are always connected to the online world, independent of location. Increasingly more people use Instagram and Snapchat to find attractions and destinations, empowered by the personal messages and burning hashtags.
Maps, flights, Uber – in one word, information at just one click away. Consumers enjoy the perks of gig economy giant Uber in major cities around the world, especially when "bleisuring". However, experiential travel is in high demand, as well.
For people seeking adventure, marketers are realizing they need to give travelers a taste of experience, as pictures and videos are no longer satisfying the hunger for authentic travels. A movement which has given way to adventure parks, set-up beaches and more, in order to keep consumers hooked and interested at any given time.
Two types of travelers have emerged from last year’s travel boom: the "money rich, time poor" and the "money poor, time rich". The first, who wants to have everything planned ahead of schedule, booked, and dealt with, in order to save time, without caring much about budgets, and avid user of the hashtag #richkidsofinstagram.
The latter, defined by the average millennial who wants to gain as much of an authentic experience as possible, in a state of total "time insensitivity", but who does not have the money to afford luxury, an avid user of #hostelfriends and AirBnB. Each in their own worlds enjoying a different type of travel experience.
Social media isn’t just Facebook. With 2.5 billion global users by 2018, and introduction of Messenger functionalities for all major social media platforms, we can only imagine how impactful platforms will become. Twitter stats dating from 2014 reveal that 44% of consumers are more inclined to learn about a new travel brand by using Twitter, 27% will share positive experiences, creating buzz for travel brands and over 39% of users access the platform during their travels.
Gen Z use of Instagram is on the rise, while for the same segment of consumers, Facebook is on a steady decline. To add more, 5 out of 6 millennials connect with companies on social media and expect perks. 97% of millennials will share pictures during their travels through Facebook, Instagram, WhatsApp and Snapchat.
Newly launched flight search TripSeats reports in their infographic that 68% of travelers are happy with social media ads and consider them to be effective in the decision-making process. Millennials again seem more open towards providing an aid to the industry, with 83% of them being open to provide their travel data to companies. More stats are available below.
With these stats in mind, it does seem like "the world is just a click away". To where from here?