People don’t make any purchases like they used to. Most of them make their buying decisions on Google, other buyers are done digitally. Each customer typically uses different interaction channels to finish their buying journey.
Using the common acclaim in sales and digital marketing is imperative, but many companies are still behind with their efforts. You often hear this phrase: "We know that it is very important, but we don’t know where to start". Most business owners should spend enough time on sales.
Convincing your customers should be one of the key jobs for each marketer and advertiser. They always face two important problems that can affect your business decision-taking process. First of all, what you need to do, and, secondly, how to get moving. To grow your sales and improve your brand awareness, you should take the advantage of five psychological factors that can explain and impact on customers’ decision-making.
1. Use social proof to boost sales
As you know people love to be a part of something big. They love to feel their peers accept a product before they make a crucial decision. There are various social proof tactics that can affect your sales. You can use product reviews, polls, surveys, expert or celebrity approval, etc.
The approach of social proof is closely associated with the approach of liking. We all are social creatures and we like everything that delights the eye. Other people do that as well. Everything that displays the popularity of your products and your website can enhance a response.
Many studies reveal that 70% of consumers rely on product reviews before your decision-making. Make sure that product reviews are more reputable than product descriptions made by manufacturers. This tactic is perfectly demonstrated by Bestmattress Brand that provides a list of the most popular mattress and beds reviews.
Make sure that product reviews are not the only way to show social proof. You can also use other ways to increase sales:
- Polls and surveys. Most of companies use this tactic when they state like "92% of clients are pleased with their purchases".
- Expert or celebrity approval. Many brands take after this strategy to increase sales. Influencer or celebrity words mean a lot in a certain industry.
- Follower counts. Using social media icon on a page that shows a number of followers and shares is a good form of social proof. When people see these tickers, they are more likely to share it themselves.
2. Use the principle of consistency and commitment
Many brands go all out to be consistent in their actions and works – even they do things that are totally unwise. If you want to highlight something in your product or make changes in your life, it will be useful to state your benefits publicly. As soon as you do it out loud or online, you should build up more incentives to complete your sales deal.
As a marketer, if you want to get more clients, you need to make a good commitment to your brand. For example, you can use like sign up for the newsletter or try out for free. This is one of the most effective principles behind WorkExaminer:
But if you actually don’t offer products or services, for example, you offer online courses or tutorials, even if there is no official commitment, you will get more chances to increase your sales. For example, WHSR demonstrates it in a proper way. They make it as coherent as possible – download now, start e-course and read review.
I also love Zappos’ shipping and returns policy that provides less dissidence for customers. If they don’t like anything, they can easily return it. This is a good commitment to increase sales.
3. Use free offers
It is common knowledge that people love all free things. No matter what you write or post, as soon as people view the word "free", they will stop and study your offers. Even if you provide offers that don’t intrigue people, some customers will respond you, just because it is free.
Each marketer or advertiser should get the value of "free". When customers shop online and understand that they need to spend $10 to get free shipping, they will add another product to their shopping cart to get this free shipping.
Make sure that another $10 or more can boost the size of your transaction. That’s why 60% of companies use and think this marketing tool like " free shipping with conditions" the most effective. When it comes to e-commerce companies, free shipping and trials are enough to convert leads into customers.
Based on the research from Duke professor Dan Ariely, free offers give us an emotional snatch that we feel what is being offered as tremendously valuable than it can be. It should imperative for you to use this factor to your advantage.
4. Boost desire using the scarcity principle
The principle of scarcity is one of the most effective ones that highly motivate people by the thought not to lose something important. If someone tells you about something that you don’t have, – man, you will want to have it.
Online marketers use this principle to offer their products and services that can soon be disappeared or somebody attempts to discontinue a certain product. It is important to use deadlines for your sales. Lily Pulitzer counts seconds when sale prices will be unavailable.
Another online shop ModMom use the principle "out-of-stock announcements". You need to hurry up to get this product – only 3 left!
Seasonal or limited sales are another great tactic to attract more sales. The fact that the product is kind of limited within a certain period of time really motivates people and make them feel like a chance to "win" it.
5. Integrate the appearance of authority
Most of famous companies are inclined to the principle of authority. People seem hard-wired to respond to influencers. When people see a man in a white coat that tells something important about products, it will build up the compliance effect for all volunteers.
If you have some secret content of your products, you can integrate the credentials from professionals like Herbalife:
Showing different course books are another good example of authority. Especially, if you use books with big names and they share their secrets of awesome sauces or other dishes:
There are a bunch of other psychological factors that affect your sales, but these five referenced in this post stand out in recent years as the most effective factors in online marketing.
Whether you use the principle of authority, scarcity, social proof, etc, it’s evident that online marketers can easily integrate these psychological impacts to increase online sales and income flow.
Sprinkle these factors across the website and watch how your sales go up!
With so many other e-learning course providers, selling online courses can be quite challenging.
How do you convince your target audience that you are offering the best online course among all the others? Realistically speaking, it will not be easy.
But, with the right approach and techniques, you will be able to get your online courses noticed by your online learners. Here are a few tips:
Understand Your Target Market
It’s always all about your target market. After all, they are the ones who will be buying from you.
So, know your target market well enough to present your online course in a way that will make them see how your offer will cater to their needs.
Identify who they are, what companies they work for, their online preferences, and what will motivate them to sign up for your online course.
Invest in Your Website
Your website is your most powerful tool – it can establish your credibility, make raving fans out of site visitors, widen your market reach, and, the most important of all, sell your online courses.
They say content is king, so provide quality content that will make your readers want to share your page and come back to your website again and again. Optimize your webpages to ensure that you are visible on search engine result pages. Provide blogs that will show your readers that you are relevant to them.
And make it easy for them to sign up for your e-learning course by having a simple and straightforward online form that allows convenient and secure payment through various channels.
Focus on Your Unique Selling Point
Research on what the other training organizations who are targeting the same customers are offering and determine what is unique in the online courses that you are selling.
Focus on your unique selling point or USP and make sure that your target clients know that you are the only one among your competitors offering this.
Show them how this USP will benefit them or cater to their specific needs.
Set the Right Pricing
Applying the most appropriate pricing strategy for an online training course is very important and needs to factor in a few things. First, the cost of creating the online course. The cost should at least be covered by the price to breakeven.
Of course, you’d want to earn profits from selling an e-learning platform, but what is the best amount? Another would be the pricing of your competitors. You wouldn’t want to price your course too low and trigger a price war.
On the other hand, pricing too high might drive your potential learners to choose your competition.
Meet the Needs of Your Target Market
Today’s clientele is getting more and more demanding. It is important that you are able to meet these growing demands if you want to keep getting more people to sign up for your e-learning platform. One way to keep them satisfied is through branching.
This enables learners to maintain control over the process and makes their learning experience personalized and more engaging. It is also recommended that you make your online course accessible on mobile gadgets as more and more people prefer using their smartphones and tablets.
Selling an online training course is definitely not easy, but following these practical tips can help increase your chances of getting your target market to notice you and choose your online course. Always remember – it is not just about developing great online courses, it’s also about getting your potential learners to sign up!
Search engines such as Yahoo, Bing, and Google are a major source of traffic for a lot of websites. That’s the reason most people ask for tips and plugins that can help them boost SEO of their WordPress websites.
If you are looking to increase your search engine rankings, you will need to use some of the best WordPress SEO plugins. Fortunately, there are a plethora of SEO plugins to help you get that higher search traffic that you are dying to achieve. In this guide, we shall share with you some of the best SEO plugins that will improve SEO of your WordPress website.
1. WordPress SEO by Yoast
Yoast SEO is the most popular and wholistic SEO plugin on WordPress. To date, it has more than 4.5 million downloads with an average rating of 4.7-star over five from 1,418 users. Developed by SEO specialist Joost de Valk, this plugin has features that ensure optimal success for your site when it comes to SEO. The plugin is used by some of the most famous online magazines and websites such as the next web, Mashable, and others.
WordPress SEO by Yoast plugin can assign keywords to a blog post so that the user can focus on using it in the entire content. It also has a snippet view where users can see how their post will look like in search results.
Another important feature of this plugin is the Page Analysis. Powered by Linkdex, this feature allows users to check whether all the keywords, meta description, images and post title or subheadings are in place. The list of features for Yoast SEO is extremely long, check out others here.
2. All In One SEO Pack
With more than a million active users, All in One SEO pack is one of the most advanced SEO plugin built for online business, eCommerce, bloggers, and magazines. This plugin has a rating of 4.5 out of 5. Developed by Michael Torbert, this plugin gives you all the features which you may need to build an SEO friendly website using WordPress platform.
While its features are similar with Yoast, this plugin prides itself as the only plugin that integrates with eCommerce websites. It is perfect for everyone with little knowledge of SEO or rarely cares to perform on page optimization. It can automatically generate meta tags and optimize titles for better search ranking.
The best thing about All in One SEO pack is that it lets you optimize your site for search engine without much tweaking. In other words, the default installation is good enough to serve. But as you interact more with the plugin, you can play with the settings as per your requirement.
3. Broken Link Checker
A broken link is a horrible nightmare for bloggers or SEO enthusiasts. Having broken links will earn your site a bad reputation with Google. Eventually, that reputation will degrade your search engine rankings to the point that you may no longer be regarded an authority in your industry. Google is trying so hard to better web experience for everyone. So they will not direct users to websites with broken pages.
This is where tools, such as the Broken Link Checker come in. The name speaks for itself; this plugin allows you to check for any broken links and missing images. If there is any, it will alert you and give you the option to customize the link(s) either by deleting it completely or by placing the correct one.
Here is a summary of its features:
• Ability to detect links that don’t work
• Option to deter search engines from following broken links
• Monitors links in pages, comments, posts and even custom fields
• Option to change broken links
This is among the most powerful WordPress SEO plugins ever built. SEOPressor covers every possible aspect of SEO and puts the same attention to all of it. It offers you a number of useful features which help you optimize your images, blog posts and your site for social media.
This plugin has a built-in keyword research tool that helps you to find long tail keywords. It also allows you to use its drag and drop function to place the keyword into your content with a click of a mouse. With this feature, you won’t have to spend so much time conducting keyword research on other tools or services.
After posting your content, this plugin goes ahead to analyze your post and give you a score based on the analysis. In the analysis, it checks your H1, H2, H3 tags. SEOPressor also comes with a reliable internal linking feature. This feature makes your work easier since each time you re-publish content the phrases you linked on the first content will be hyperlinked automatically.
These are some of the top WordPress SEO plugins. Tell us which one is your favorite among the ones discussed here. If there is any plugin that you feel we should include in this guide, please let us know in the comments section.