Take-Home Tips from Kotex`s Pinterest Campaign

What can you do with a 90-year-old brand in a product category nobody wants to talk about? How do you appeal to young, hip customers who don’t want to be reminded that they need your product – or that their grandmothers used it? When that brand is Kotex, you find ways to break the usual mold of advertising and engage in social media.
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Internet Marketing Strategy: Going Inbound

There is a lot of talk around the major blogs about inbound marketing. As a strategy, inbound marketing plain and simply rocks. It’s easily the most superior method of marketing your business there is. The problem is that few people are bothering to explain what inbound mrketing is or giving you any sort of primer on how to do it — so that’s what I’m going to do now.
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