In the old days, black hat SEOs bought links from other websites to manipulate the signals seen by Google. The practice got them to the top of the SERPs – until the Panda updates. Now, some SEOs are buying “likes” and positive reviews instead. What does this mean for the future of search?
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Category Archives: Website Marketing Help
Take-Home Tips from Kotex`s Pinterest Campaign
What can you do with a 90-year-old brand in a product category nobody wants to talk about? How do you appeal to young, hip customers who don’t want to be reminded that they need your product – or that their grandmothers used it? When that brand is Kotex, you find ways to break the usual mold of advertising and engage in social media.
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Winning Links for New Websites
An established website with regular visitors and a blog with a following face fewer difficulties building links than a brand-new site that no one knows exists. If you own a new site, chances are you need to build links. So how do you get started? Keep reading.
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