Three Powerful Reasons Why Your Hosting Choice Must Be On Target

How do you decide if a web host is a good choice? Are disk storage features and bandwidth still important? Choosing a web host for your site is almost more of an art than a science. But, there is also a methodology to it all.  It is a matter of you defining the process that works for you.

For many, it can be downright tricky. This is especially true if a person doesn’t know what to look for in a web host. It is really helpful to have a checklist to help you get through all that trickiness. Defining the checklist is almost a personal journey, but a little help (qualified, that is) never hurt anyone, or at least that is what they say.

What is the Big Deal About Hosting Companies?

Nothing is more important to your website’s functionality than a reliable web host. Your web host needs to operate on a powerful enough server and have a stable network connection to the rest of the world. The recommended uptime score is anything above 99.5; with the unacceptable rate being anything below 99 percent.

Oh, and let’s not forget about the people factor. That can include the customer service, but also the knowledge level. Many times there is a fair amount of knowledge floating around at a hosting company, but one needs to beware of the hosting companies (usually occurring in the smaller companies more so than the larger, established companies) that have people who are more talented at selling used cars than understanding the definition of DNS.

Tips for Choosing a Hosting Service

If you look online, you’ll find plenty of articles with information about publishing platforms. However, while these platforms work well for building an online presence, a web host can easily taint even the prettiest web page.

Also, keep in mind that the definition of a publishing platform can include user-generated-content (UGC) sites like blogger.com and medium. Those are platforms where you can publish your own content, by virtue of the fact that the owners of the domain/site give you permission to do so. These sites are hosted, yes, but you are not the one that has to deal with the hosting company. Instead, you are dealing with the owner of the site who has given you permission to publish using their publishing platform/software.

In cases such as WordPress, you may have a publishing platform, like WordPress.com or you may be downloading the WordPress software (from WordPress.org) and installing it on your own web host. When you go through the installation process/choice, you have a publishing platform that is called WordPress, but it is a choice of using the WordPress.com (who handles their own hosting issues) or setting up your site and having your own publishing platform installation (downloaded from WordPress.org). In the second case, you are the one who is dealing with the hosting company and therefore, the choice of which hosting company you want.

Does it still sound a bit confusing? Check out this article on the differences between WordPress.org and WordPress.com. That should help clear up the WordPress explanation as well as applying to other similar situations.

We will come back to a discussion that is specifically catering to WordPress in just a bit. But first, let’s return to the discussion about that host of ours, shall we?

How Can the Selection of a Bad Hosting Affect Me?

Many people may initially think that saving money is the end all and all that is important, especially when starting out with a shoestring budget.

Oh, sure. It is important not to be throwing your money at unnecessary doodads, but at the same time, be careful. Many times it is a case of getting what you pay for and if you are not paying that much, think about what you are getting in return.

Web Hosting

Choosing the least expensive web host many save you money, but it can also lead to slower download speeds, freezing web pages, and a loss when it comes to the Return-on-Investment (ROI).

You really need to do your homework and find out the answers to your questions, before selecting that host. Not doing your homework beforehand can:

  • Negatively affect your ranking;
  • Waste your money;
  • Affect your online authority.

When comparing web hosts, also remember that bigger doesn’t always mean better. Even the best companies can get so blindsided by their success that they stop paying attention to the little guy. If their hosting solutions don’t suit your specific needs, it’s a good idea to look elsewhere.

Keeping the Hosting Features in Mind

You need to do more than looking for the highest quality at the lowest price.  You need to look for solutions. For example, do you need unique software? If so, can the host support it? If you only need a simple WordPress site, be certain that your host can provide managed WordPress hosting. Deciding factors should include these types of features in the list. While things like price are important, these other factors may make or break the deal.

Don’t Forget the Advantage of Online Reviews

Each web host has different features, so to get a feel of how they function, check out their website and look to other online review sites. Use your best Google search methods to find out what others are saying about the hosting company.

Remember to remain impartial and look to see how the hosting company rates overall. Are there more than a few disgruntled customers complaining about the price? Are there numerous complaints about the host’s overall performance? These are the types of questions you need to ask before your purchase a plan.

Considering the Special Needs

We already mentioned that sometimes you have specialized needs for your website. That may be a Drupal installation, a specialized database installation for a specific application, or a case where someone has set up your site in a corporate environment, and now, as you are moving it, you realized that you are not like everyone else on the planet.

The most common specialized need is hosting for WordPress. That said, it is becoming so common that many hosting providers are ready for it and have ways for you to click a button and have the server system software install the WordPress installation for you. It used to be, in years past, that it was not uncommon to contact the hosting provider’s support team and request that they install WordPress.

The key thing, when it comes to the special needs, like WordPress, is to ensure that it is available to you with this hosting provider and that you have the level of technology help that is needed. So, if you are not tech-savvy at all, you want that click-button option. If you are really tech-savvy (as in having run your own hosting company, as we did), you may be willing to sacrifice some technology support (because you don’t want or need it in the first place) for some discount on the price of the hosting.

Web Hosting

What Do Other Professionals Say on the Matter?

We asked a couple of SEO experts what they thought about hosting, the companies/providers, and what is most important when it comes to evaluating hosting service features. The following are their answers, compiled through the service at MyBlogU.com.

Q1. What are the most important aspects or features when considering a hosting company for your site or blog?

 

A1a. Mike Khorev (Independent SEO expert)

I usually host more than one website, and I always look at the number of MySQL databases, available space, and traffic allowance that the host provides. Company reputation and years in business are also important factors as I have had a negative experience with new companies being closed and taking down my domains and website files with them.

A1b. Riverbedmarketing (Senior Inbound Marketing Team Leader)

I would say that some of the most important aspects to consider are the following when it concerns the selection of a hosting company for anyone launching an online business:

  • Server Reliability (How does the server handle itself under a heavy load?);
  • Hosting space, size, & speed.
  • Is there an option for dedicated hosting (not shared hosting) and if so, how much hosting space does the provider offer in those plans
 

Q2. What tips or insights can you share, when it comes to hosting companies, experiences with hosting companies, and any other tips or insights you would like to share with us?

A2a. Mike Khorev (Independent SEO expert)

I’ve used quite a few hosting companies in the past ten years, and I found one that offers the best pricing, hosting services, and flexibility to fit smaller websites. I host more than ten websites on the same account, and it would be troublesome to migrate them all to another hosting provider, so I am content to keep them running on the same account that I have right now.

A2b. Riverbedmarketing (Senior Inbound Marketing Team Leader)

Minimal downtime and fast response to server issues and inquiries are things that are important to me. A host that provides maximum control to their clients is key. So, for example, a hosting provider that allows us, as clients, the ability to access CPANEL and the ability to hand out logins to our developers freely is very important. That would be the self-service accounts.

Q3. Is customer service a key make-it-or-break-it component when deciding on a hosting company? Why or why not?

A3a. Mike Khorev (Independent SEO expert)

Customer service is of secondary importance to me. The most important factor is how fast my website will load for visitors, and it depends on server CPUs, connection speed, and database. Reliability is more important to me than customer service.

A3b. Riverbedmarketing (Senior Inbound Marketing Team Leader)

Customer service is at the forefront of what I look for when recommending hosts to my clients. This is crucial and critical in order to ensure that downtime is minimalized, especially in the case of e-commerce stores/sites.

The following is a little bit more about our two volunteer interviewees.

Mike Khorev (Independent SEO expert)

Mike Khorev is an Independent SEO Expert with over eight years of experience in web design and digital marketing. Here are a few links to help you connect with Mike:

Riverbedmarketing (Senior Inbound Marketing Team Leader)

Michael Bergen has been working in the digital marketing industry for over ten years. Currently, he has been overseeing his agency’s operations. His technical strengths are in marketing analysis, SEO, content strategy, and inbound marketing. His agency has experience working with quite a number of WordPress sites and typically works with private hosting companies that provide the white glove service. Finding the right fit between client and host is very important. Here are a few links to help you connect with Michael:

Summing Up Those Three Reasons

The three powerful reasons why that host selection is essential:

  1. When you have an online business, you need it to run smoothly without a hitch.
  2. When you have technology needs, you need to have a solution that does not involve you pulling all of your hair out of your head.
  3. You need to ensure that no damage besets you (i.e. reputation, traffic, etc.) because of a poor (or non-existent) decision-making process in hosting provider selection.

In Conclusion

As an online business, choosing a web host is one of the most important decisions you’ll make. You already know what features are necessary.  Now, focus only on the bottom line, but not so much that you leave out some important factors. If the host has exceptional functionality, supports your specific needs, and has exemplary customer service, follow your gut instinct.

Above all else, never settle for less simply because it costs less.

Now, you might want to grab your favorite drink and sit down in your favorite spot.  Next, start making that checklist of important components that you require in a web host. Then, stick to it, ok? 🙂

Why Facebook Marketing Matters

Focusing on a single traffic source is never wise. The good news, there are more ways to build leads, aprt from Google!

Have you been reluctant to learn how to market your business on Facebook? Whether you’re an SEO who thinks search engine optimization and AdWords will carry the day, or a website owner who figures social media is not for professional matters, you’re missing out on the way of the future.

Let me start by addressing the SEOs in this group. It is true that search can capture customers as they’re getting ready to buy. But if you really want to capture them at the right moment, according to Carter, your keyword choices for AdWords can be pretty limited. There may be 45 million searches for "shoes" every month on Google, but only 450,000 searches for "buy shoes." Your safest bet to capture customers, "buy shoes online," sees only about 90,000 searches every month.

That still looks pretty good… until you consider how many competitors are bidding to show their ads in Google for precisely that phrase. And don’t think your customers won’t comparison-shop with your rivals online!

But there’s even uglier news. On general, only about five to ten percent of the keywords actually turn a profit. Once you’ve discovered what those profitable keywords are and gotten the most out of them, does it make sense to throw more money at AdWords? And if it doesn’t, what do you do when you’re ready to expand?

Here’s another situation: say you’ve created a new product. Its functionality combines that of two older products. Which keywords do you use? Your instinctive answer may be "keywords for both of the older products," but it’s not that simple. Google dishes out quality scores on AdWords ads; these scores affect how much (or how little) you can bid to get your ad in certain positions. Ad position plays a major factor in its click-through rate.

Given all that, what kind of quality score do you think you would get if your ad is for a new device that both melts and blends widgets, when most people search for either a "widget melter" or a "widget blender"? You can bid for "widget blender" and "widget melter," but your ad’s quality score in AdWords might not be very high – because your product and ad are not perfectly relevant to either of those phrases. If you need to bid more for your AdWords campaign, you’ll need to sell more of your product to turn a profit. You might find, as one of Carter’s students did, that you can’t launch an affordable AdWords campaign for your new product.

Facebook, On the Contrary…

With Facebook, you are reaching people who further up the sales funnel. They’re not ready to buy right now. But they will buy eventually – and you’re paying a lot less for them, based on cost per click, than you’d be paying through AdWords. The fact that Facebook ad CPC is from two to ten times cheaper than AdWords means that you can afford to get those general customers.

How can you be so sure that they’ll buy eventually? With Facebook, you’re actually building a relationship with them based on who they are. You’re not trying to target keywords; you’re targeting what users like. Once a user clicks to "like" you (or your Facebook fan page, more precisely), you can post daily updates that they’ll actually be glad to see if you do it right. Try sending an email to your subscribers every day; you’re going to see a LOT of people opting out of your mass mailing!

The point is, you can use Facebook to do things that you can’t do via AdWords or other forms of marketing. Say, for example, that I’m using Google to look for new crochet techniques, and you’re a business that sells yarn and other crafting supplies (knitting needles, crochet hooks, etc.). You can’t sell me anything at that point, because I’m looking for information. Heck, even if I’m specifically looking for a particular type of yarn, I might just be curious about its properties, and trying to find a local source (rather than looking to purchase it online).

Facebook Targeting…

On Facebook, though, you can target my interests. You can find out that my friends and I are avid knitters and crocheters. You can set up an ad to appear on the right side of my page that I can "like" to become a fan. And if I actually *do* like it, this fact will appear on my wall and my friends’ walls – letting them know I thought your page was worth a look. It’s not quite as good as word of mouth advertising, but it’s close.

Once I’ve "liked" you, you can do things to encourage me to interact with your page and your site. For example, you can tell me when you’ve posted a new blog entry, or tease me with the free patterns I can get if I join your pattern club, or offer coupons good for a discount and free shipping on yarn I’ve purchased from you online, or…well, you get the idea. You can do this sort of thing practically every day, and it won’t bother me, because I’m the one who took the initial action to "like" you.

A Facebook Wall isn’t like email; it’s where people update each other briefly with what’s been going on in their lives. So if you’re brief in your updates  (think Twitter-style short), your fans will interact…and want more. Keep them interested, and they’ll convert. It isn’t just the conversion that you’re after, though. Figure that will come naturally in time. What you’re really trying to do is build a relationship with someone who will become a lifetime customer.

Sam Ovens is a great example here. His ads always result in a ton of engagement:

Engagement

Neil Patel is another great example:

neil patel

When you look at it that way, two things become very clear. First, Facebook isn’t going to go away. Second, you can’t afford not to learn how to market yourself and your business on Facebook. If you’re an SEO, your clients will thank you; and if you’re a small business, you’ll be pleased with the results.

5 Crucial Elements for Selling Success

Sale promotion is a good way to make customers take a crucial action. If you decide to invest into a sale promotion without completely understanding key elements, you can risk losing a lot of potential clients. Sale promotion helps online businesses to break the ice with the main goal to boost short-term and long-term sales numbers.

To tell the truth, it is quite difficult to list all elements that can guarantee a successful sale regardless of the situation. Even if it is a hard task, we still want to try it out and provide 5 crucial elements of selling success.

#1. Personalization

One of the major mistakes that a lot of sales personnel make is to include a detailed history of their brand and an extended list of features that they offer what can spoil the prospect. The ideal presentation should be brief based on the brand’s possibilities and it should be focused on the crucial features of the product.

The main goal in sales is to determine how the product can meet the unique needs and resolve their problems. Amerisleep perfectly shows the main character of their product here:

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There are additional benchmarks that can be used to make your sales presentation push closer to the prospect:

  1. Case studies. Based on the recent research many salespeople aren’t able to present relevant case studies or examples. Each seller should have a bunch of relevant examples and case studies in his arsenal that can be used for different types of practices and can work well for other people. Personal relevance is must-have for dealing with the prospect and make people use their products.
  2. Sales Tools: Having right sales tools, salespeople can make powerful presentations for each prospect. Good individual presentations can quickly show people their top features and make them take a crucial action.
  3. Unique interests. The research may disclose unique interests of your prospects. In that case, the presentation should emphasize these interests. No matter what the prospect is, the presentation must be personalized and focused on those interests.

Whichever the personalization methods used, the final result should present and shows the prospect that introduces their online business and invests into it that help them succeed.

#2. Effective storytelling

Each salesperson has a lot of stories that are ready to disclose. Interesting and magical stories attract potential customers’ attention and encourage them to take a key decision. As you know great stories sell well.

Some stories work successfully, while other stories fail to exert influence. But each story includes additional elements that can make it more persuasive and engaging. Stories should grab customers’ attention. Everyone loves a good story that’s why people love watching shows and movies. They sound compelling and breathtaking.

Adding emotional impact can make your story arouse trust and empathy and create a close connection with your target audience. Facts and features can add more relevance to the story. For example, the OverTheTopSEO company used figures to attract more customers’ attention and find more potential clients:

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Motivation is another driving force to action. People are inclined to make emotional sales and explain their decisions with logic.

The following elements can turn a simple story to an effective selling technique:

  1. Structure. As you know that all stories must have a good structure: beginning, middle and end. Without the structure, a story can’t fail to engage.
  2. Objective. Each story should have the objective of the story. Clearly defining the purpose can help people get the main message.
  3. Find a hero. Each salesperson often makes their product a hero in the story. But it isn’t about the product, it is about the prospect.
  4. Conflict. Each successful story should include a full of challenges and needs that each hero meets on a regular basis or in the time of crisis.
  5. Worry. Good stories have an element of worry what make them addictive.  Worry suggest heroes bridge the challenge and find the solution to the problem
  6. Word picture. A great word picture is necessary to engage the audience in the story. Word picture is often associated with senses and feelings that can enhance the impact and make your story more persuasive.

#3. Visual materials

The success of most presentations lies in including some visual materials, for example, product demo or PowerPoint presentation. Visual materials help people retain their wandering eye and trigger buying feelings. Scientifically, this kind of materials can improve the effectiveness of your overall presentation.

As you know that 30% of our brain used to process visual information in comparison with only 3% for hearing. As our brain is so dedicated to this sort of information, our visual perception is very essential. That’s why many marketing companies and Seo software use visual materials in order to be a big winner among their competitors. For example, SE Ranking and WorkExaminer fall into this category:

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We have a good memorial faculty on images what improve information retention. Due to the use of pictures, people will be more likely to keep in mind your presentation rather than using of words. The survey showed that people can remember 65% of the information if you add more visuals.

Visual materials have a great emotional impact on your story, motivate your audience to take an action and make your material more memorable.

#4. Scientific explanations

To make your presentation credible and jaw-dropping, you can add more scientific materials that work well for your products. Using scientific material together with visual ones can simplify the explanation of complex information and improve the understanding of your key points.

Make sure that not all scientific materials can be good for your presentation, they must be accurate. Inaccurate information can spoil your reputation, trust and decrease the chances of successful sales. That’s why it is better to hire specialists with a good knowledge and background to create accurate scientific and visual materials.

#5. Time frames

Defining and managing your selling time frame is pretty much important before preparing your online business and start advertising to your potential clients. Try to maximize your time as a seller. Make it clear about your time frames for a specific business sale. You can offer some reasonable prices, attractive business conditions and good discounts that can increase buyers’ interest and speed up the sale process.

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If you want to retain your customers, you should provide the bailout points that can highlight your business qualifications and capabilities. You need to create comfortable conditions for your buyers to make them get a right purchase decision and reach your selling goal.

Bottom Line

A successful sales promotion always requires budgeting and planning. Before investing money, you should get a good feel about your potential customers and know all risks that can prevent your product from losses. Take enough time to do it right. A good selling experience is where everyone benefits either you or your customers. We hope that the following five elements can improve your sales promotion experience.