Everyone who owns a business website hopes that visitors will come to it to make a purchase. In truth, visitors often pay a call on any particular website to check out their content. They may decide to buy based on what they find. If they find crappy content, you can kiss that sale good-bye.
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Category Archives: Website Marketing Help
Plain or Fancy Site Design: Which is Better?
Every time you build a website, and every time you redesign a site, you make hundreds of small decisions against the backdrop of your overarching vision. You want to rank well, attract visitors, and gain conversions. To do this, should you use a fairly plain website design, or create something fancy?
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Tie Your Marketing Initiatives Together
We talk a lot about SEO here, but optimizing your website to rank well in Google is just one part of an entire marketing campaign. For some businesses, it’s not even the most important part. Depending on where your leads come from, you might not even care where Google places you in its rankings!
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