The Ultimate Guide for WordPress Security Enhancement


WordPress has started off as an open source platform intended for blog writing. This meant that any user could design, add code lines and different add-ons. With time, the platform grew and became one of the leading website building platforms we know today. Due to the open code and the fact that any developer can add and improve, WordPress has grown so big that 25% from all websites today are built using this platform.

WordPress enormous popularity and the fact that it is easy to use and operate, enables many users that do not have any experience in code writing or programming to build their own professional website. Thanks to its easy interface, many companies have decided to build their website using WordPress, when all is needed is a short instruction briefing and it is possible to manage the contents independently. Using WordPress significantly reduces the need to be aided by the company which built the website.

How does the platform work?

One of the systems main advantages is the possibility to purchase ready patterns and forms in advance. The programmers created the patterns making it easy to purchase and install in the platform for immediate use. Since the interface is easy to operate all that is left it to insert the contents, pictures and add personal touch to the website in order to make it your own.

WordPress offers thousands of add-ons some free of charge, that help make the website more efficient and easy for use.

For example, instead of using a specific code in order to connect your FB page directly to your website- it is possible to use a designated add- on instead. Another example is assimilating designed contact forms. In fact, almost any feature that is needed in the website is possible to add as a plugin- by one button only. These features put an end to the use of closed code platforms that kept the websites and their owners connected to the programmers of the website for any small change. The open code platform enables to modify the website in any given time.

The most important add-ons that must be inserted are the ones that are not visible. These are important security features that will prevent outside users to take over and gain control over your website.

Being an open code platform, WordPress platforms are an easy target for hackers that look to destroy and harm you and your business. They constantly compete with the programmers that try to defend and secure the system. When installing a security add-on it is needed to follow and update it frequently since the hackers become more and more updated and smart. WordPress security add-ons are updated automatically keeping the website safe. The relevant add-ons will be updated accordingly and find security leaps that aren’t coded.

Being such a large community, WordPress is provided by information from other programmers that enables security leaps and can apply this information in order to develop relevant features and improve the system.

WordPress security:

In a perfect world it would have been possible to avoid hacks and takeover of private websites. Unfortunately, we live in a world where people constantly try to take over and harm websites, the reasons verifying from playfulness, political enemies, and ransom. WordPress cannot offer 100 % security and safety, but using the right actions it can significantly reduce the ability to hack your website. Even before the add-ons and plugins, there are several steps that are crucial in order to keep your website safe. Some of them must be performed once building the website, others are performed regularly.

Antivirus – viruses on your computer make it much easier to obtain relevant information regarding your website including passwords. It is very important to install an Antivirus program that frequently scans your computer and finds different kinds of viruses that can hurt your website and software.

Hosting – The most important thing when deciding where to host your website is not to compromise on a specific host because of its cheap price. It is mostly important to check and receive recommendations before deciding where to host the website. After deciding on a host- it is important to make sure that they backup all the relevant and important information daily and that they use PHP code, which is the newest and most relevant code- making sure that there will not be security defaults from the host itself.

Protecting the administration interface – this might seem as an obvious step to make but it is crucially important to implement it the moment the WordPress has been installed on the domain. Once installed, a user name and password must be chosen. When doing so, keep in mind the password should not be an easy one but one that involves different numbers and letters capital and small, in order to make it hard to guess.

This is a onetime action which is performed once the platform is installed though it is possible to change the password at any given time. Using for example user name- Admin and password- 12345 is not at all recommended since they are very easy to hack and break in the system. When choosing a password the guiding rule must be- a password which is easy to remember but hard t guess.

Regular version updates WordPress is a platform that updates itself regularly- in order to improve and to make efficient. Every short while a new version update is released also intended to stop hackers. It is possible to update the versions manually or to define in the managing system an automatic update whenever a new version is released.

The host is in charge of sending advanced notices to their costumer’s in order to let them know a version update must be performed. Same action must be performed on al add-ons and plugins. These features also have regular version updates, and it is very important to update frequently in order to prevent your website being hacked.

FTP – if you choose to upload the format, files and folders to your website through FTP, try working through SFTP- which is almost identical, the onlt difference being that using SFTP makes sure all your passwords and connections are coded and safe. This is mostly important while sending or uploading files- so even if they come across the wrong person- he wouldn’t be able to get your passwords.

Database – if there are several websites hosted on the same host- in order to keep all of the database safe, it is recommended to keep a different database for each website.

WP-CONFIG.PHP file security – it is possible to send and transfer different files to a folder above and outside WordPress, meaning the website itself will be located in a root folder, but the WP-CONFIG.PHP file will be located In a different folder making it impossible to gain access to the server.

Disable file editing – WordPress default is that any user can edit the PHP files. Different changes and modifications can assist in assimilation of the code, though it is often the first place where hackers take over and plant their own code. Once one has accessed your website through the managing system he can easily change and delete any information in the website.

Regularly backups – it is very important to make sure that the host backups all the latest information and last version updates. Even worse than having your website hacked is finding out that none of the information was saved and all is lost. In this kind of situation the only solution left is to rebuild the website from scratch. Since no one once to encounter this kind of experience make sure you have backup for all your files and information.

WordPress plugins

As mentioned, WordPress offers special security plugins and not only manually safety ways to keep your website safe and secure. True, the plugin that will keep your website 100% safe has not been created yet, though the combination of several features will provide you with the maximal protection.

Some excellent add-ons can protect different levels of the website though not all of it at once. Once a specific add-on is not in use it should be deleted rather than left non active since it will be quickly forgotten, not updated and could be a possible security hole. Therefore install only the add-ons that you need and make sure they are updated regularly, and delete the rest from your website and server.

All in One WP Security & Firewall plugin – a very popular add-on with several important functions:

All in One WP Security & Firewall plugin

Securing user accounts:

  • The add-on recognizes accounts that their username is Admin and alerts the user to change it. It will also alert the user once the username and password are identical.
  • The plugin offers a tool that provides the user with a better password the WordPress offers

User login security management system

  • The add-on blocks a specific IP address that has been entering the website multiple times in order to prevent it from harming the website. It also sends a warning to your email and allows you to block specific IP addresses.
  • Disconnecting inactive users
  • Provides you with a list of all users connected to the website at real time
  • Includes the possibility to add Captcha once entering the managing system in order to prevent automatic scripts to perform Brute Force.

Database security

  • With only one click of a button it is possible to backup all of the database

File system security

  • The add-on recognizes files or folders that have in secured permission settings
  • Prevents modification or editing of PHP files that belong to the managing system.

Backup and restore- Htaccess and WP config

This is maybe the most important part of this add-on. An Htaccess file enables the control over almost all aspects, making it a main target for hackers. Therefore it is important to backup this file and also locate it in a secure place that will keep all of the websites functions.

Black listing:

  • Making a list of IP addresses that you would like to block permanently.

Database and file security scanning and site

  • This scan recognizes any small change or modification in the websites files and shows exactly what changes were made. This makes it easy to identify the changed files and also if a specific code was inserted somewhere in the website.
  • A deeper scan identifies modifications in JavaScript and HTML files

This add-on is a serious and important feature with many more functions which you can read about in the ‘add-on’ page.

IThemes security– another popular add-on that can be used both by new users and experienced users.

Only one click and the feature is set according to the systems default. More experienced users can program and change the feature to according to their specific needs.

Advantages of this add-on:

  • Protection from future Brute force attacks- the feature identifies attempts to hack other sites (sites that have installed this add-on) and automatically blocks that IP address.
  • Identifies and block robots that try to enter the managing system
  • Makes the users change their password in order for it to be a strong one and also reminds the user to change the password.
  • Turns off the option to edit PHP and CSS files through the User interface, making sure that all files are secured incase the site is being hacked.

Detection and warning features:

  • The add-on recognizes if the websites code has been modified or changed and alerts the website manager.
  • Once critical changes are made to the sites code- the add-on block the possibility to continue.
  • Scans, identifies and alerts if there are harm full programs in the website
  • Emails the website owner on every unsuccessful attempt to enter the website through the main managing system.

More additions:

  • The add-on makes it possible to change the permanent URL
  • Automatically disconnects the user once one stayed connected but hasn’t performed any action in the system.
  • Recognizes 404 pages in the website and alerts in order to change them for better SEO.

Wordfence security:

This add-on has been installed over a million its main feature being that it protects the website from worms and Trojan horses. This add-on is free of charge and open code, but there is also a better version that is for charge that provides the website with around the clock protection, blocking specific countries, IP address checking and more. The free of charge version offers a wide range of features:


  • The add-on identifies and blocks attempts to hack the website from well known harm full sources- blocking some of them even without the attempt to hack.
  • Blocks different threats to the website

Blockages via plugin:

  • Like the other features, this add-on also enables the user to block specific IP addresses
  • Recognizes attack attempt on other sites (where the same plugin is installed) and blocks them
  • The paid version offers the option to block IP addresses from specific countries.

Logon security

  • The add-on makes it possible to perform a two step execution when entering the main system- the first step being providing your password, the second being receiving a message to your phone.
  • Makes sure that you choose a difficult to guess password

Security scans

  • The add-on scans and detects HeartLeed- a known security bug in websites that do not use TLS/SSL protocols
  • Detects changes and modifications in different files that can harm the websites security
  • Scans the website in order to find worms and harm full programs

Monitoring of the plugin

  • The plugin monitors any online movement that includes real users, robots, entering and exiting the site and also who spent the most time on the website
  • Monitors DNS leads directly to the server, monitors unauthorized modifications.

This add-on offers many more functions which you can read about in the ‘add-on’ page.

WP Antivirus Site Protection

This Antivirus add-on also scans and monitors all the files and folders in the website. As opposed to other plugins- this plugin specifies in deep and close scans in all of the files in the website, monitors after unneeded files and also recommends relevant changes in order to keep the website as safe as possible

Main features:

  • The programmers that have created the plugin claim that there are many kinds of computer hackers, the most known are the one who hack through installing MySQL and JavaScript. This plugin identifies code problems and attempts to hack these files.
  • The plugin also prevents changes in the websites design and programming in case the site has been hacked.
  • Recognizes hidden Iframes (Iframes- HTML codes that are assimilated in other HTML codes) The programmers that have created the plugin claim that the plugin will identify if there website has been hacked, and will let the website manager where the spammed PHP file is located.
  • The programmers also claim that many hackers insert a "fishing page" inside the website that they use in order to perform different unwanted actions. This plugin identifies the hacking and alerts.


This add-on has been developed by the WordPress programmers. This premium feature is available for a monthly payment and offers daily backup. It also tries to find spammed files and if found it deletes them.

There are many different add-ons and plugins some programmed to deal with a specific security problem or all together. There are many plugins available in the market- for free and also with charge. It is important to remember that the free plugins offer the use to a certain limit and so if a more specific use is needed there will be a charge. One must check carefully what are the websites needs and choose the right add-ons and plugins, even if there is a need for a small payment.


You can spend hours in front of your computer, building the perfect and idea website for yourself or for a client, and then lack of attention to forget to update the latest WordPress version, or the use of an add-on and you might find yourself trying to prevent a hacker from ruining all you have built.

Make sure that you always act by the recommended security procedures: update the versions online, delete unneeded add-ons, make sure that the host regularly updates the website and most off al- be aware. Change the username and passwords and hide important files.

In summary, WordPress and its various add-ons and plugins will provide you with the maximum protection there is, but you must define every aspect and if you are interested in keeping your website safe- make sure to choose a host that offers Firewall, file and folder scanning and monitoring, and most important- that will backup all the websites information.

A Comparison of the 3 Most Popular All-In-One Online Marketing Tools

The three most popular online marketing tools generate a whopping 433, 500 searches every month.

There’s a reason for that.

These three particular tools also generate confusion as to what they are used for, the differences between them, and pricing. The three tools we’ll compare are MailChimp, which is mainly for email marketing, and all-in-one online marketing tools like GetResponse and HubSpot, which are used for many other functions, email marketing only being one of them.

What are all-in-one online marketing tools?

Let’s think about all the elements involved in online marketing. I like the way Curata depicts the areas:

Description: Tools-Update-v1.png

Now, you could use tools for each element, or you could use one tool to do everything from one dashboard.

Perhaps you’re even nodding your head as you think of the stack of Excel spreadsheets you’ve been using to try and keep tabs on all your initiatives. Tracking is a nightmare, and trying to keep up with your email plan is just about hopeless.

And then…how do you get a collective picture of how it all ties together, and whether it’s working or not? And the bigger your business gets, the harder it becomes to manage all your online marketing workflows…

Online marketing tools streamline, automate, and measure marketing tasks and workflows so that businesses can increase operational efficiency and grow revenue faster.

The most common functions of all-in-one marketing solutions include:

  • Email marketing
  • Lead management
  • Web forms
  • Website management
  • Drag and drop landing page builder
  • Content management and marketing
  • A/B Testing
  • Search engine optimization guidance
  • Workflow automation
  • Analytics


Marketing automation, which is what all-in-one online marketing software does, connects all the touchpoints of various activities.

With marketing automation, you can personalize the customer’s journey and segment behaviors, interests, and demographic details.

It ties all workflows together, to give you one complete picture.

The difference between Mailchimp, GetResponse and HubSpot

Now, all three platforms – GetResponse, HubSpot and MailChimp – offer a complete email marketing and autoresponder platform, but only GetResponse and HubSpot offer not only email marketing, but also other marketing automation for small businesses.

MailChimp can by no means be called an “all-in-one” online marketing tool, but I’ve included the service in this post for the sake of clarity; mainly to show the difference between an email marketing software platform and an all-in-one online marketing tool which includes email marketing as one element in the overall bundle.

This post details the differences between all three platforms, and you’ll be able to see how they compare in terms of pricing and offering.

Why online marketing tools?

Why is there so much interest in these tools, and what makes them so powerful for small businesses?

Well, there are four aspects to this:

  1. Marketing may not be your core service or product offering, so you wouldn’t want to spend enormous amounts of time on it. These tools help streamline your processes to give you more time.
  2. The tools act as somewhat of an online marketing guide, which makes learning about this business area a lot easier.
  3. They help make you more productive and effective because you can manage all, or most of your activities from the same platform.
  4. They help you target prospects better and improve your customer’s journey.
  5. Paying for one tool instead of many to do different tasks, can end up saving you a substantial amount of money.

Description: Slide12_0.jpg

Image Credit: EmailMonday

#1: GetResponse

GetResponse first started out as an email marketing software provider, and today, they offer an all-in-one online marketing tool that features just about everything a small business needs for marketing in the virtual sphere. It can no longer be viewed as just email marketing software, because it offers a complete solution.

GetResponse offers a comprehensive email marketing campaign platform that you can use to plan workflow automation and email campaigns. On top of that, you can create landing pages and call-to-action forms with ease. The new features include tracking visitors in real-time to maximize profit and traffic, as well as cart abandonment recovery features.

GetResponse is the only all-in-one online marketing tool that includes webinars in their offerings, and it’s also known as the world’s easiest email marketing platform.

With a starting price of $49 per month for the marketing automation service, which also includes an email marketing platform, it’s the ideal place for small businesses who plan to grow. If you want all the features, the most popular plan is only $49 per month, compared to HubSpot’s which starts at $200 per month.


Automation packages offered by GetResponse

#2: HubSpot


HubSpot is a sophisticated all-in-one online marketing tool that features inbound marketing benefits.

HubSpot allows you to create your own landing pages and call-to-action forms, and it guides you with on-page SEO. HubSpot is also a content management system so it’s easy to update your website content and optimize it for search engines.

At an extra cost, you can even add the CRM and Sales functions.

HubSpot is mostly used by small to medium businesses.

HubSpot’s plans start at $200 per month, and their most expensive option will set you back $2400 per month.

#3: Mailchimp


MailChimp is only an email marketing platform, not an all-in-one tool. Depending on the package you choose, it allows you to create, automate, manage and measure email campaigns.

It doesn’t boast the features that GetResponse or HubSpot has of course, but it is an excellent option for entrepreneurs just venturing out into online marketing, or who have a very tight budget.

MailChimp is one of the biggest players in the realm of email marketing with a huge database of active users. While it incorporates some automation elements, these are mostly for email marketing campaigns that do not extend beyond or apply to other verticals.

Functions comparison




Email marketing




Email templates




Email workflows




Marketing campaign workflows




Website management




Build landing pages




Build webpages




On-page SEO








Landing pages








Social media management




Blogging blueprints




Blogging SEO




Content management




Call to action forms








Shopping carts integration




Website tracking




Email marketing & automation

All three online marketing tools have the same email marketing and automation capabilities. Mailchimp only offers this service, whereas GetResponse and HubSpot offer additional features.

Landing pages

Both HubSpot and GetResponse offer landing page builders. MailChimp does not have this feature.

Analytics & website tracking

All three platforms offer analytics according to their service offerings, but only HubSpot and GetResponse offer website tracking.

Shopping cart integration

Only GetResponse and MailChimp offer shopping cart integration.


Webinars are offered exclusively on the GetResponse platform.


When you first either take your business online, or you’re venturing into online marketing, Mailchimp is the most affordable entry-level email marketing tool. GetResponse’s email marketing plans are cheaper than MailChimp if you have decent amount of subscribers. Also, MailChimp only centers around email marketing and is not an all-in-one online marketing tool like GetResponse and HubSpot.

If your business is at a place where you can afford it, it’s obvious that Hubspot offers more all-in-one online marketing tools and automation, but also comes at a hefty price that not all smaller business can afford.

For almost all the same functionality as HubSpot offers, GetResponse gives you at a fraction of the cost, which makes GetResponse my choice of all-in-one online marketing tools for small businesses.

Why Data Will Boost Your Marketing Effectiveness

We develop blindness towards all sorts of advertising. When first introduced online, banner ads achieved a 50-90% CTR. Now the majority of people can’t stand them. Marketing effectiveness demands a change.

It’s not so much that various methods of marketing are inherently ineffective. It’s just that people get used to them, so marketers need to innovate. Data-driven marketing is one result of this ever-present need for change.

Why You Need to Have Data-Driven Marketing

The proliferation of information in our time might lead you to believe that companies are using data all the time in their marketing. However, they are not.

The Harvard Business Review reports that while infographics are now fairly standard, very few of them portray data that tells an original story. Marketers tend to use data for their own decision-making, but not for creating content that adds value to their customers.

That’s really too bad because the insight data offers can be quite interesting and even enriching. Solid, data-driven content gives your company credibility. If you have reliable facts backing up your opinions, people will see you as trustworthy. Another advantage is that your own knowledge will increase as you share information with other influencers.

Data can also have a lot of power simply from the fact that much content on the internet is mediocre. If your content has integrity—if it is original and accurate—it will stand out.

The companies that are best at marketing with data use it to appeal to people’s emotions. They present their data in format that is interesting to look at (hence the popularity of infographics), and ideally they put the information in the context of a story.

If-youre-a-brand-publisher-feat Quote source

For the Google Trends “Year in Search 2015,” Google did an amazing job at turning data into a compelling story. The company presented the top searches of the year through a brief video. The opening text says, “In 2015 the questions we asked revealed who we are.”

The video goes on to show the questions people searched, such as “how can i help the refugees” and “how can we overcome prejudice,” interspersing the questions with pertinent footage from the year. The video used data not only to tell the individual stories behind the searches but also to tie them together into a larger narrative of unity within diversity.

Data Dangers

Businesses run into trouble implementing data effectively for a number of reasons. First, there is simply an overwhelming amount of it. It can be difficult to know how to sort through and productively utilize all of a company’s accessible information.

Another potential pitfall is that sometimes those in charge incorrectly estimate the costs of gathering data. Sometimes information isn’t gathered correctly or analyzed thoroughly, and often there is poor or no communication across departments.

Silos are in fact a significant challenge to success, especially in larger companies. The larger a company grows, the greater the challenge to be unified and to communicate well about any goal. It’s also easy for businesses to lose sight of their goals if they are not relying on data for what their priorities should be and whether or not they are sidetracked from them.

It is critical to remember that data is not a solution in and of itself; it needs to be reliable. Kimberly Whitler of Forbes states, “If the data is bad—disorganized, incomplete, inconsistent, out of date—then the resulting decisions will be bad, too.” That’s why it’s important to have people at your company who understand how to find, analyze, and organize trustworthy data.

How to Leverage Data Effectively

As you seek to leverage data-driven content for your business, there are some specific principles you should keep in mind.

First, be strategic. Choose your data team carefully; it’s extremely valuable to have people from different departments and perspectives. Have a clear idea of your goals and KPIs so that you are mining your data with purpose.

Know the best channels to tap for the data you’re trying to attain. Is your audience primarily on Twitter? Then don’t waste time gathering information from Facebook or Instagram. Have good analytics models in place, as well as metrics with which to measure your results.

It should go without saying that your data should be as accurate as possible. Once you’ve collected enough information, use it to build customer personas that will lead to customer-focused content. Avoid silos by having cross-company goals, and evaluate and re-evaluate the data as you collect it.

Remember, data is most interesting and valuable to your customers when it is presented with visually appealing, quality content. Fortunately, quality content is exactly what Google is looking for and is one of the main ways you can get Google to index your site.

Neil Patel notes that having a blog is one important way to increase site traffic: “websites with blogs get an average of 434% more indexed pages and 97% more indexed links.”

Good content is interesting enough on its own, but having evidence to back up the content makes your position even more powerful. It’s also worth observing that Patel uses multiple infographics throughout his article, making use of their widespread appeal.

People Crave Insight into the World

People love to learn new information, especially if that information tells them something about who they are and is presented in a fresh way. Effective data-driven content will boost the power of your marketing because of its ability to make the truth interesting.