Modern marketing is all about data. Forecasts, ROIs, opportunities and revenues are solely sales metrics. Marketing become data-driven and you need tools to derive and evaluate this data.
SEO takes pretty good chunk of the marketing budget and have to be accurately estimated. However, the ROI for SEO is very hard to predict. There are not that many tools out there that can help you with calculating SEO potential but here are some that are very helpful.
#1. SE Ranking
SE Ranking is a modern seo software that comes with many sophisticated features including SEO Potential. The tool would be useful to those that deal with SEO budgets or calculate and predicts outcomes of the marketing campaigns. SEO freelancers and digital agencies will really appreciate this instrument. SEO potential uses a formula that estimates ROI of your SEO investments. If you are familiar with SE Ranking platform, here is where you can find this tool:
Using SEO Potential you can forecast how many clicks you can receive based on your ranking in search results, what traffic volume you can reach and how many leads you can get and how much it will cost. You can export the report and present it to your executive team or the prospective clients.
Alexa is a great tool that helps you compare different website traffic and traffic trends. The tool is interesting to use for comparing large sites within your industry. It is not great to use for small and medium sites.
Accuracy is a major concern though, as the numbers are not always useful for forecasting traffic on their own. It is not bad at foretelling the trends for a site but the charts are hard to make any real use of. The demographic insights could also be valuable.
Quantcast demonstrated traffic numbers that are easy to use, shows information in a good way and provides some good demographic information. In comparison with other mentioned tools, it is unable to compare sites and lacks data for small trafficked websites. Although the accuracy remains doubtful for the traffic data, the tool seems very interesting and worth further investigation.
#4. Google Trends
Google Trends is good at getting broad information and comparing different websites. It includes regional information and gives you detailed data without direct access to your competitor’s analytics account. The tool provides accurate data on traffic from search.
Compete has a great option to compare multiple websites and competitors. It has a user-friendly interface, and the provided data is well-presented and easy to understand. The biggest shortcoming is that the data is not accurate at all, but the trends are fool-proof. You can also look at seasonal trends between competitors and get interesting demographic information.
SimilarWeb is one of the most powerful tools that help you analyze your competitors and get a well-detailed site analysis in the following aspects: accuracy of prediction, number of websites covered, amount of additional information, etc.
Similar to other tools, the accuracy is still far from perfect. Regarding small websites, SimilarWeb provides the less reliable results. It seems that the tool overestimates the size of the smaller websites.
- If your website is US focused, you can use SE Ranking and Compete as they provide data for the longer period of time.
- If you want to get more data about organic traffic, you can use SE Ranking and analyze your site positions in more details.
- Quantcast gives you interesting demographic data.
- Search for a brand name in Google Trends can show you the seasonality of the traffic for some period of time.
All of the tools above are useful and valuable depending on your business needs. Personally, I rely most heavily on SE Ranking that helps me predict traffic and estimate website potential.
Do you know other tools to estimate SEO potential? Share your ideas in the comments below.
Many businesses weigh the advertising abilities of Facebook and Google Ads because they want to get maximum visibility. They also aim to register new customers, boost sales and increase leads.
Differences between Facebook and Google Adwords Advertising
Google AdWords: Paid Search
AdWords is the world’s leading and most popular PPC advertising platform. Google Adwords has been labeled the term “paid search”. This advertising platform focuses on targeting keywords and use of text-based advertisements. Advertisers bid on keywords with expectation that their ads pop up alongside search results of questions. When a user clicks on the ad, the advertiser is charged, hence the name “pay-per-click advertising.”
Facebook Ads: Paid Social
Facebook Ads uses social networks for advertising. It has the greatest number of monthly active users (MAUs) compared to any other social network. Paid social enables users to find businesses depending on their online activities and interests.
The main difference between the two ad platforms is that Adwords helps you get new customers whereas Facebook helps customers find you.
The Strengths and Advantages of Google Adwords
Google is the world’s most common and widely used search engine. It is regarded as the de factor leader in online advertising. It deals with over 3.5 billion search queries daily. This offers advertisers access to unique and unsurpassed potential for customers looking for goods and services.
An Immense Audience
Google deals with over 40,000 search queries in a second. This equals to more than 1.2 trillion web searches annually. As Google advances, so will this immense search volume and the possibility for advertisers to get to new customers. All this potential is what makes Google ideal for your digital marketing strategy. However, when put together with Google’s precise search results, AdWords is more popular and widely used.
A Level Playing Field
AdWords majorly focuses on the relevance and quality of ads. Therefore, users are likely to keep using Google as their primary search engine. Google AdWords usually compensates quality and relevance more than other factors. Consequently, good advertisers get more results from their ad campaigns. Some keywords cost more than others.
A Wide Range of Ad Formats
Advertisers should utilize the numerous features of Google Adwords to make more enticing and compelling ads. These features include site links, ad extensions, and social proofing. Google also has ad formats specifically created to meet the needs of specific businesses including hotels and vehicle manufacturers. These ad format features include interactive map information and high-resolution images. New Ad formats and features are constantly created by Google to help advertisers reach new audiences and start new businesses.
The Strengths and Advantages of Facebook Ads
Facebook Ads play a major role in social media marketing. Since its inception, it has become a major part of digital marketing strategies for most businesses.
Unparalleled Audience Granularity
Facebook Ads have over 1.55 billion monthly active users. No other platform can compare to the size of its audience. Many people use Facebook to search for and use content that fits their individual interests, ideologies, values, and beliefs.
Advertisers exploit Facebook’s wide reach to reach their target audience. They do this by uploading customer details from their database to Facebook .Facebook then filters this data based on information given by third party data agents. The information automatically matches users whose data the advertiser uploads. Advertisers should view Facebook as a platform for interacting with their customers.
An Inherently Visual Platform
Facebook Ads often incorporate images, videos, and other visual content. This enables advertisers to control the quality of their Ads.
You know the scenario well: you do a search on any engine, and in seconds you are given your results. You stay on the first couple of pages, probably within the first few websites offered. Because there is no way you are going to go filtering through the millions (or even billions) of websites that it gave you to choose from. I doubt you have ever even gone past the third page, much less ventured to number ten and beyond. What would be the point? Continue reading