Malware is the bane of every webmaster and site owner. It destroys the user experience, causes Google to penalize your website, infects your systems, and more. It’s not surprising, then, that malware – and ways to protect against it – should come up as a regular topic for discussion on our own SEO Chat forums.
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Category Archives: Search Engine Optimization Help
Interview Questions for Your SEO
Hiring an SEO is a little like hiring any other contractor or employee; you need to make sure the candidate can deliver and will be a good fit for your company. In this field, though, it’s hard to separate truth from fiction, and getting results takes time. Business owners, therefore, face real challenges: is the SEO they’re thinking of hiring a scam artist or the real deal? And how can they tell?
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Write Content For the Four Buying Personalities
In my previous article I talked about four main goals or “personas” you should keep in mind when writing content for your website. Your visitors display a lot more variety than that, though. Four different visitors could have the same goal, but approach it in completely different ways. If you want to sell to all of them, you need to write with their buying personalities in mind.
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