Most SEOs are always in search of effective tools to monitor their website rankings in search engines for target keywords. Keyword rank tracking is a usual and common SEO practice by internet marketers and bloggers to find out how their web pages are appearing on search engine results for queries they want to appear for.
Great rank checkers give you an idea how well website rankings are going on over time and how well your site optimization efforts are progressing against your competitors. Everything starts with site rankings! There are no traffic and conversions without rankings. Therefore, the higher your website rankings are, the more traffic you can get on your website.
SEO is a great market that provides a great number of tools to check your keyword rankings and handle your daily tasks. In this post we will show you the smartest rank tracking tools on the market.
#1. SE Ranking
SE Ranking is my favorite seo tool from the list we use every day and recommend to include it in every search marketer’s tool chest.
It is possible to check local and mobile rankings, get extra data on your selected keywords (search volume, AdWords suggestion bid, KEI parameter and results returned by Google), spot Top 10 competitors in order to track their results and add extra users to your account with access to all the data you want them to see.
With its easy-to-use and simple interface, SE Ranking allows to check site positions in Google, Bing and Yahoo search engines. After getting ranking results, you have the option to export them to White Label reports in .pdf, .csv, .html and .xls formats.
My favorite features of SE Ranking are the ability to check unlimited number of websites and a great number of keywords at once and the convenience to check out which search queries are in the top, left top 10 and entered top 10. You can check out the software within a free 14-day trial.
#2. Web CEOWeb CEO is a great rank checker that helps to check not only website keyword rankings, but find out the rankings of your competitors. The tool allows tracking all rankings like organic search results, vertical listings, ads as well as it tracks your website rankings on desktop and mobile devices.
I love Web CEO for the option to check YouTube rankings, as YouTube is now the second video search engine in the world that helps to promote your company. All results can be provided in PDF format with your logo and brand name that gives a touch of professionalism and elegance in eyes of your clients. The too is free to use, but with additional restrictions.
#3. Rank WatchRank Watch is one of the most powerful and accurate tools that carefully calculates your keyword rankings at once. It enables not only showing your current, highest and initial rankings with search volumes, but also keeps your historical rankings that are a huge benefit for SEO experts to have historical and competitive intelligence for certain search queries.
With Rank Watch, you can track site ranking as precise as possible with the specific city on which you want to track. The tools offer users a wide range of fully customizable and branded reports with your company logo and brand name and with the ability to schedule reports for delivery on a daily, weekly, monthly basis. To check out the best features, you can start a free 14-day trial.
#4. RankTrackrRank Trackr has one of the greatest layouts that you can ever find in a rank tracking tool. The tool uses the most advanced approaches to access ranking results for local tracking with precise accuracy in an area using a certain region, city and zip code. It gives a great ability to filter keywords that are doing the most progress for your website.
I love RankTrackr for the ability to track any form of ranking such as organic search results, local map results, and images. You can try out a 10-day free trial without obligations.
#5. Rank TrackerRank Tracker is a free tool that has one of the smartest interfaces of all rank tracking tools that I have ever used before. It has a simple and easy-to-use dashboard that displays all search queries how they rank on search engines and how they have changed over time.
If you need to optimize your site, the tool has a great keyword suggestion tool that helps you disclose best and profitable keywords for you. One of the greatest features is that Rank Tracker monitors site rankings on all localized versions of search engine and even on additional ones like Yandex, Ask.com, and Alexa.
Over to youNow you have a clear idea what rank tracking tools should better get to work. The quicker you work, the quicker you get results. I can’t deny that there are other SEO tools that can help you monitor site rankings in search engines. You can just look through suggested tools and check out the best features.
If you use other rank tracking tool that works well for you, let us know in the comments below!
Debunking CDN SEO MythsLet’s start with eliminating some common SEO myths. None of these are true:
- Many sites on a single IP are bad for SEO; in this Google Webmasters official forum discussion the official Google rep stated “We generally do not treat sites hosted on CDNs any differently”.
- CDNs create duplicate content; each copy of your content has exactly the same URL, so Google’s crawlers will not see multiple copies regardless of which location presents the content when they crawl it.
- Bot blocking will stop Google’s crawlers; bot blockers only block bad bots; they never block crawlers from recognized search engines.
- CDNs will hurt my ability to rank for my geographic location; the IP address is not the primary signal Google users to determine the location of the server that hosts your site; Google first looks at your Webmasters Tools setting and TLD country code. CDNs also whitelist their server locations to prevent any localization errors.
CDN Affect on Page SpeedWe all know the importance of reducing page load times and increasing page speed. Moz has been very clear about how webite speed impacts search ranking. What many do not realize is that what really matters is “Time to First Byte” (TTFB). Using a CDN will not improve your SEO unless you optimize not only how long it takes to load the first byte, but also what you load. Ilya Grigorik, developer advocate on Google’s “Make the Web Fast” team rejected a study claiming TTFB does not matter, explaining:
“It’s not only the time that matters, but also what’s in those first few bytes… Of course it doesn’t matter if you flush your ‘200 OK’ after 1ms vs 1s…. But if you know what you’re doing and craft the response right, then it can make a huge difference”.The primary cause of slow TTFB is processor time required to dynamically generate html pages. Sites using any database driven CMS (WordPress for example) dynamically generate your home page for every new visitor. An excellent solution would be to classify the HTML components as static and have them delivered directly from a CDN, with no processing and from the nearest possible location. Some CDNs are using advanced caching algorithms to identify and cache more html to store statically, thereby reducing the time and amount of html that must be dynamically generated.For example, Incapsula wrote in CDN SEO Benefits and Advantages:
At Incapsula we see a double (and event triple) digit site speed improvement among the websites using our service. This improvement is achieved not only by CDN content Caching and Geo Distribution capabilities, but also by clever uses of existing assets. Namely, we will automatically Minify your source code, GZip your files and even Cache your “Un-Cacheable” dynamically generated content (especially useful for websites with dynamic catalogs, on-site search features and etc). As a result your website will load faster, achieve higher SERP rankings and provide better overall User Experience, thus also improving Bounce and Conversion rates.
More advanced CDNs use various methods of compression to automatically Minify your source code and GZip your files for additional reductions in load time. CDNs can be used to improve on-page SEO and search rankings, but only if you choose the right CDN and take advantage of faster TTFB, reduced dynamic html, and increased compression.
Throughout your journey to get an ever higher conversion rate, you run a lot of tests. Everything from the color of your CTA button to the font and size of your headline can impact the conversion rate of a landing page.
But what should you be testing to get the best results the fastest?
IMHO I would recommend testing things that have already worked for other marketers’ landing pages. I always find this to be a much better place to start than my initial ‘gut reaction’ – as, inevitably, there is a test somebody has already run that proves that feeling to be incorrect.
In this infographic from Wishpond I’ll show you 14 stats-bached techniques you can test to improve the conversion rate of your landing pages.
As they’re already proven techniques, it will be easy for you to use them to get some quick wins.
Check it out: