Oh, Google…it has grown up so fast. It seems like only yesterday it was a tiny project launched by Larry Page and Sergey Brin. It went from a single search engine to the largest internet conglomerate in the world, dominating the web entirely. Continue reading
On Wednesday, Google announced what it called an upgrade to its popular AdWords advertising platform. Called “enhanced campaigns,” it’s supposed to help users “more simply and smartly” manage their ad campaigns. It might be simpler, but some vocal observers note that it isn’t smarter.
Google’s Penguin algorithm cast a long shadow over link building in SEO. With many kinds of links apparently getting devalued, some wonder what the search engine considers important or relevant anymore. Even anchor text has come into question. What’s an SEO or a site owner to do?