Google is currently the leading search engine for mobile sites, with more than 90% of the market share. Their decision to concentrate upon mobile accessibility sometimes works to the detriment of their traditional PC-based market.
Until recently, many Google website owners had sites which were focused upon the PC user, rather than upon mobile devices, but with Google’s decision to require mobile-friendly websites from its users, websites owners are now facing a choice: ignore the new directive, and risk sliding down the search engine rankings, or obey the directive, and try to make your site more mobile friendly.
If you are not sure how to convert your website, there are a few simple steps that you need to follow in order to make sure that your site is ready for mobile searches.
The first steps towards changing your site
You need to start your changes by reading the advice offered by Google on its Webmaster’s pages. This can offer you tools designed to help you learn how mobile friendly your website is, develop your third party software to ensure that it is suitable for mobile users, and will also supply you with advice such as mobile SEO, or more information about the technology you will need. There is also advice about how to work with a developer to improve the mobile-friendly benefits of the site.
Secondly, you should also learn the five ways to improve your mobile technology. These include: creating defined viewing areas to allow the website to sync with the screen size of the device; creating content that is confined within the viewport, so that there is no need to scroll across the screen; introducing fonts that are scalable so your content can be viewed by mobile users; touch-friendly elements that allow users to easy access the buttons they want, and mobile-friendly visual elements and movement between pages.
Advanced steps for improving your website
Once you have implemented Google’s current guidelines for your website, there are still other steps that you can take to ensure that the site is attuned towards mobile users.
The first thing to do is to check the CMS recommendations provided by Google. Make sure your CMS integrations match with Google’s advice. You should also make sure that the load time for your website is still working at a high speed.
Page loading speeds should be a focal point of any website design, and are considered pivotal to good search engine rankings. You can check Google’s page speed rankings, or simply visit your site using a mobile phone or tablet. Thirdly, you should look at the content of your site, including optimizing images so that they don’t slow down your page, and ensure that nothing on the site uses Flash, which isn’t suitable for mobiles.
How searching for apps is becoming easier
As the internet becomes more app-focused, and more people are using app-based devices to interact with websites and software programs, so it is becoming clear that Google has to develop its search technologies to allow people to find apps more easily. The key to the new process of finding apps is a technology known as app indexing. This process allows you to make your app easier to find through standard searching
What is App Indexing?
If you are using apps as your main source of income, then you need Goole’s App Indexing technology. With this technology, you need to use a technique known as ‘deep linking’, which can be enabled through your developer’s console. Once this is done, you can then connect the app to your business website, which will allow it to be searched. The app needs to work in Google Play, so that it can be found by the new indexing API which specifically searches for apps with these new deep links. This will allow people searching for apps similar to yours to be able to find your app easily.
What else will I need?
In addition to these deep links, you will also have to set up messaging to Google, telling them when people are viewing your apps. This is known as Intent Filters, and will show Google that your App is being used. When the content is seen, the message for the API will tell Google that you have this content in your app, so that when someone searches for that content, the user can easily find your app. At the moment, the app won’t send more details than the title of your content, and its location, but in the future it is likely that app analysis will be used by Google to keep track of your content, and remove malware-containing apps.
What this change means for businesses
If you are running an app, then you will have to ensure that your content can be found by search engines. If you are not able to make the changes to your app, then it could be left behind as more developers start using this feature in all of their apps. What it means is that, rather than just using SEO in the title and meta-content of the app listing, you will have to optimise your app’s content, too, demanding a massive sea-change in the way people create and use SEO in apps.
Google’s First Page of Search Engine results is the only place worth being these days. If you don’t rank on a search engines first page you have maybe a 1-5 percent chance of being found, depending on the industry you are in.
That might seem like the competition is too hard and the whole optimization thing is a waste of time, but it’s not. The thing about Web Marketing is that it’s not really all that hard. I know, I know, people like to make it mysterious and full of incomprehensible graphs and data. But believe me, it ain’t.
There are things that almost any blogger or small business website can be doing to bring themselves up to the first page, which is why I wrote my cheeky article: “Google’s 1st Page, and How I got this Article There”.
Bit embarrassing after that title if I don’t actually make it to the top of the search engine, eh?
Here are the 5 of the 10 steps I use on each page to get me heading in the right direction. Try them on your own site if you haven’t tried them yet.
Your domain name should be short and sweet. It also helps if you can keep your product, post or service URL short also.
2. Title Tag
The title tag tells Google in a few words what your page is about. If you don’t tell Google, it will guess. Therefore, use your Title Tag.
Every page on your site should be optimized using a major keyword or phrase. Use this keyword suggestion tool to find good option.
4. Image Attributes
Alt tags (Image Attributes) are similar to title tags and description tags. They help Google to understand your pictures. Use them on every image and make them all different. Google loves to read this stuff.
5. Outbound Links
Put yourself in Good Company. Although it may seem strange, Google is believed to act positively toward the external links that point to authoritative sites in an article. Pick your sites carefully. Use sparingly.
While ranking in Google is challenging, it is not impossible. Ranking on the first page of any search engine is all about common sense, a bit of sweat and diligence.
The key to SEO is good, relevant, and up to date content. Everything else is just infrastructure, which is to say, helping the content to be easily found and understandable by the search engines.
The beauty in all this is that the better your site’s content, the higher your rankings in Google. The higher your rankings, the better your click through rate. The better your click through rate, the more relevant your content must be. The more relevant your content, the more likely you are to make sales.
Go for it and be sure to take in all 10 of these search optimization tips and apply them to your site.
Infographic source: 1st Page of Google – How I Got this Article There