How searching for apps is becoming easier
As the internet becomes more app-focused, and more people are using app-based devices to interact with websites and software programs, so it is becoming clear that Google has to develop its search technologies to allow people to find apps more easily. The key to the new process of finding apps is a technology known as app indexing. This process allows you to make your app easier to find through standard searching
What is App Indexing?
If you are using apps as your main source of income, then you need Goole’s App Indexing technology. With this technology, you need to use a technique known as ‘deep linking’, which can be enabled through your developer’s console. Once this is done, you can then connect the app to your business website, which will allow it to be searched. The app needs to work in Google Play, so that it can be found by the new indexing API which specifically searches for apps with these new deep links. This will allow people searching for apps similar to yours to be able to find your app easily.
What else will I need?
In addition to these deep links, you will also have to set up messaging to Google, telling them when people are viewing your apps. This is known as Intent Filters, and will show Google that your App is being used. When the content is seen, the message for the API will tell Google that you have this content in your app, so that when someone searches for that content, the user can easily find your app. At the moment, the app won’t send more details than the title of your content, and its location, but in the future it is likely that app analysis will be used by Google to keep track of your content, and remove malware-containing apps.
What this change means for businesses
If you are running an app, then you will have to ensure that your content can be found by search engines. If you are not able to make the changes to your app, then it could be left behind as more developers start using this feature in all of their apps. What it means is that, rather than just using SEO in the title and meta-content of the app listing, you will have to optimise your app’s content, too, demanding a massive sea-change in the way people create and use SEO in apps.
Google’s First Page of Search Engine results is the only place worth being these days. If you don’t rank on a search engines first page you have maybe a 1-5 percent chance of being found, depending on the industry you are in.
That might seem like the competition is too hard and the whole optimization thing is a waste of time, but it’s not. The thing about Web Marketing is that it’s not really all that hard. I know, I know, people like to make it mysterious and full of incomprehensible graphs and data. But believe me, it ain’t.
There are things that almost any blogger or small business website can be doing to bring themselves up to the first page, which is why I wrote my cheeky article: “Google’s 1st Page, and How I got this Article There”.
Bit embarrassing after that title if I don’t actually make it to the top of the search engine, eh?
Here are the 5 of the 10 steps I use on each page to get me heading in the right direction. Try them on your own site if you haven’t tried them yet.
Your domain name should be short and sweet. It also helps if you can keep your product, post or service URL short also.
2. Title Tag
The title tag tells Google in a few words what your page is about. If you don’t tell Google, it will guess. Therefore, use your Title Tag.
Every page on your site should be optimized using a major keyword or phrase. Use this keyword suggestion tool to find good option.
4. Image Attributes
Alt tags (Image Attributes) are similar to title tags and description tags. They help Google to understand your pictures. Use them on every image and make them all different. Google loves to read this stuff.
5. Outbound Links
Put yourself in Good Company. Although it may seem strange, Google is believed to act positively toward the external links that point to authoritative sites in an article. Pick your sites carefully. Use sparingly.
While ranking in Google is challenging, it is not impossible. Ranking on the first page of any search engine is all about common sense, a bit of sweat and diligence.
The key to SEO is good, relevant, and up to date content. Everything else is just infrastructure, which is to say, helping the content to be easily found and understandable by the search engines.
The beauty in all this is that the better your site’s content, the higher your rankings in Google. The higher your rankings, the better your click through rate. The better your click through rate, the more relevant your content must be. The more relevant your content, the more likely you are to make sales.
Go for it and be sure to take in all 10 of these search optimization tips and apply them to your site.
Infographic source: 1st Page of Google – How I Got this Article There
Trust is everything in a relationship and without it a connection is meaningless and a bond throwaway.
So, how do you build this trust? Openness…… respect…… offering a quality experience. The funny thing is that it’s not just your girlfriend that will appreciate it when she can trust you, Google will too.
Trust is a significant and often overlooked factor in SEO
Remember the crazy girlfriend that cut up your suits one Tuesday evening before you came home from work because you smiled at the pretty barista. Those suits could be your site and that girlfriend could be Google. If Google doesn’t trust your site, you’re fighting an uphill battle.
Measuring trust can be done manually through examining a potential linking site’s backlink profile, or automatically via either Majestic Trust Flow (TF) and Citation Flow (CF) metrics, or Moz’s MozTrust and Moz Flow metrics. Both metrics use a list of seeded trust sources vs the number of citations a site has and base their rankings on the distance between the site being examined and these sources of trust.
Though not exactly the same, both are similar in that they have to be compared and a disparity in the metrics suggests a problem. The larger the disparity, the higher the likelihood there’s a lack of trust.
As an example a site with a TF 30 and CF 30 has a 1:1 ratio, which is a good thing. However a site with a TF 5 and a CF45 has a ratio of 1:9 which would suggest it’s very spammy.
Have you ever seen a site with only a few links outranking a one with times the amount and far higher metrics? Well, the reason this happens is that Google trusts that site and it has a higher ‘TrustRank’.
Sites with high trust in Google’s eyes survive negative SEO attacks without even flinching, they rank well for information they provide and they survive Google update after Google update, often going from strength to strength.
So, how do you increase the level of trust that Google has in your site. Well, there are a number of ways and we’re going to take a look at the link based ones that matter.
If you ever created an academic article you’ll remember using the references and citations and honouring sources.
Doing this backs up facts, helps people delve deeper into a subject and shows that any statement you make can be trusted. Any article or piece you create for your blog or site should do the same. It needs to cite sources and the more the merrier.
Linking out to authority, trusted sites not only creates a better on-site experience but also helps the level of trust Google has in your site. It’s easy to understand why. If you can back up your facts and statements with relevant information from authority sites then your content is likely to be a lot more accurate and of higher quality than one where there are no links and information could be just pulled out of the sky.
The information doesn’t even have to be editorial; you can add sources and references at the bottom of the content or page to back up your statements.
Of course, it’s not just outbound links that create trust – not at all! Links from high quality, high authority sites to yours matter.
These high quality sites are a handful of high quality trusted sites. At the very top of this pyramid are .edu sites, .gov sites, big news sites such as BBC and large industry authority sites. In an ideal world you backlink profile would be made up from these sorts of links.
BBC >My Site> Great Ranking
However, this isn’t easily achieved. However, getting links from sites with links from these amazing sites is a more realistic prospect. Placing this simply in perspective
BBC> Site we Post on > My Site> Very Good Ranking
We’re one degree away from a high quality source and because of this still getting a lot of benefit from the authority site. Needless to say that the more degrees of separation there are between the authority link and your site, the less trust there is.
Backlink profile matters more than metrics (to a degree)
Which would you rather a link from?
- Site 1 – PR2, DA30 with 1x BBC.com link and 1x .Gov Link
- Site 2 – PR4, DA45 with nothing of note and lots of blog comments
Well, if you’re looking for trust, you’re going to choose the first link even if the Site 2 has a lot more going for it on first impressions. By doing this you create a more trusted, resilient site with a better backlink profile.
Google has its own very visible criteria for trust in Google News. It’s pretty sensible when you think about it.
If Google is willing to include a site in its trusted news sources, then it’s going to trust that site as one that delivers quality news. If all other things are equal a site that’s in Google News is going to be more trusted than a site that’s not in Google News.
Like all the good things in life, getting a link from a site that’s in Google News isn’t easy. However, as Eric Ward always a mention, if a link is hard to get then it’s probably worth getting.
Trust is and has always been a big ranking factor and one that will help your site in a number of ways now and into the SEO future well past 2015. Utilising the above tactics around link can help improve the level of TrustRank Google has around your site and it’s certainly worth considering.