Maybe it’s a misconception based on SEOs telling clients they need to rank highly in Google for certain keywords. So if you’re talking about keywords, that means you’re trying to rank for several one-word search terms, right? Wrong.
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Category Archives: Choosing Keywords Help
Consider Searcher Intent in Your Keyword Research
When you do your keyword research, you take pains to choose keywords that best represent what you’re offering. You hope that someone searching with those keywords will convert. But you need to do more than hope. You need to think like a searcher.
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Are Your Keywords Too Popular?
When starting keyword research and choosing keywords to target, many site owners look at one factor above all others: popularity. Keywords that garner the most searches, so the thinking goes, will also attract the most traffic, which will lead to the most possible conversions. Unfortunately, it’s nowhere near that simple.
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