Using Semantics for Keyword Research

Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we’ve seen vast improvement in Google’s ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips will also strengthen your website’s content.
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Are Your Visitors Lost?

When you added a search box to your website, you no doubt hoped it would help visitors find exactly what they’re looking for. As a side benefit, you probably discovered that doing analytics on your site search revealed what your searchers want to read. But there’s another way to look at your site search analytics that could help both you and your visitors.
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