Say you’re a writer, and you sell your skills to professionals – brochures, articles, blog posts, and so forth. You want to build a website to advertise your services and get more customers. But might you do better financially by simply building a content site and earning your money from that?
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Category Archives: Choosing Keywords Help
Learn to Speak Your Audience`s Language
Some companies notoriously use jargon everywhere – in their press releases, on their product pages, and even in their blog posts. Do I really need to spell out why writing in plain English (or Spanish or German or whatever language your audience speaks) will win you more conversions?
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Using Semantics for Keyword Research
Semantics concerns the meaning of words – historically a weak area for search engines. Over the years we’ve seen vast improvement in Google’s ability to understand what searchers mean when they enter keywords. You can capitalize on this fact by changing the way you conduct keyword research. Following these tips will also strengthen your website’s content.
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