Three Ways to Raise Brand Awareness Online

You probably know that you need to put in a lot of work to build your brand online. But there are a few simple steps you can take that will raise awareness and help promote your brand almost automatically. These three “set it and forget it” techniques only involve using the right tools correctly.

For example, you probably like to post links to new articles or items that you’ve added to your website. You don’t need to do anything special to post these links to Facebook, but if you’re posting to Twitter, you need to make those 140 characters count. I’m sure you already use a URL shortening service like, but wouldn’t it be nice to use custom shortened URL? Then you could post a shortened URL like, with the last part changing with each item you link. Every time you post a link, you’ll be discreetly mentioning your brand.

Yes, this service is in fact available, and you don’t need to be rich to afford it. You will need to sign up for a Pro Beta account (currently free). You’ll also need to buy a short domain; there are a number of services online that can help you with this. Finally, you’ll need to link everything together. Mashable provides an excellent, detailed explanation, which also spells out the limitations of this approach – for instance, it won’t custom shorten links to your site that OTHER people are sharing. Still, it’s a nice way to give you the kind of brand visibility that the New York Times gets with its custom shortened URLs.

If you’re already active on social media sites, another good way to raise your own and your brand’s visibility is to make sure your profile is completely filled out. I admit, I’m not perfect at that myself, but even my LinkedIn profile is 70 percent complete. That’s more than halfway, and provides a fair bit of information.

You’ll want to make sure you maintain complete profiles on other sites as well. Users of these sites will check your profile to find out more about you and your company. So fill out that Twitter profile; go ahead and build a Facebook page for your company or for your fans to appreciate, whichever is more appropriate. You may also want to look into using Google Profiles and to link to all of your online content.

A third easy way to increase your brand’s visibility involves creating custom email signatures. But don’t just put your brand in the signature; include links to the social sites on which you can be found. Wisestamp offers a cool app that can be used with Gmail, Yahoo, AOL, and Hotmail. Quoting from the site, the app lets you “easily customize your email signatures with your personal social profiles and allows you to add to each outgoing email dynamic content…recipients of your email will see the updated content…and will be able to also interact with it directly form the email.” It’s a clever way to share items from one realm (social media) in another (email) without having to think about doing it, once you’ve set up the app.

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