Recently Google Adwords and Overture, leaders of the PPC market with a total of 90% of the market, changed their interfaces and upgraded their systems. This article will discuss these new changes, why there was a need for change, and will also analyze what this means for the PPC customer.
In the past, Google Adwords and Overture had different solutions to running and managing their PPC ads and interfaces. Both had advantages and disadvantages but we can see from the new features that they have introduced, that these 2 leaders are become more similar than ever.
Google Adwords and Overture’s both realized that the other leader had great features, and implemented them within their own system. Google Adwords and Overture’s management strategies are becoming more and more alike, but there are still key differences between them. These changes show that each of them is willing to fight and strive to be the best. The question still remains, which is better for the PPC market today’ The answer is both. Even though their management systems have improved, they represent a huge percentage of the market and one cannot exclude either when running a successful PPC campaign. Even though it is best to use both, circumstances do not always allow this. In these cases, decide which of the two is the “correct” for your campaign. Both Google Adwords and Overture have quality assurance mechanisms and time will tell whether they will learn more from each other ‘ will Overture’s Conversion Counter turn into successful conversions, or will Google learn from Overture, and include their own “Conversion Counter. In short, a successful ROI and conversion is what you should ultimately want to see from your campaign. Let’s wait and see if Overture’s Conversion Counter will convert into a good ROI for Overture, and if Google will follow.