The world is a much smaller place as information through technology can be sent and received from anywhere to any place in the blink of an eye. The essence of the World Wide Web is a virtual globe where people turn thought into text, context, graphics and imagery in order to share ideas with others. The simplicity of the web is “getting linked”, the challenge, however, is making that link meaningful and finding the right balance between design and marketing.
The Internet offers unprecedented access to new customers never before experienced and more importantly, each of these potential customers has a genuine desire for the information, products, and/or services that you offer. These customers however, can only reach out and obtain knowledge to a web presence that is visible to them, thus the web connection is so very important.
The Internet is the single most pervasive marketing tool available today, yet the simplicity of why it is so beneficial to direct marketing is often lost when planning the design. On the Internet, unlike traditional marketing channels, each new customer referred to a web presence is at no additional expense. This means that if the planned design incorporates marketing principles to reach all interested online markets the web presence becomes a revenue generator rather than a company expense. This is the essence of eMarketing, or; ‘The successful deliverance of brand trust, identify with a market, appeal to their interests or needs, and using best practices, reach out to that market through the seamless synergy of marketing and design, intuitively.’ There are no trade secrets, no tricks, and no need to spam however, one may define this.