These are the questions every web master must face — at least, they must face it if they want to truly optimize their Web pages to gain more traffic from the search engines. If you don’t know why traffic is visiting your pages, how can you take advantage of everything they like about your site?
You should always know which pieces of content are the most popular, which pages are the most highly-visited and how to track where your visitors are coming from when they arrive. It’s time to learn more about Web site statistics…and everything they can tell you about your Web pages.
Lots of pages use Web counters to display the amount of hits (visitors) a single page has received over time. Sites which offer free Web pages often include counters free of charge; simply add the code or click the function to include the feature on your site. Other Web sites offer free codes that anyone can use to add a simple counter to their pages. Simply cut and paste the code and you’re ready to go.
FreeLogs is one Web site which offers free HTML code to provide you with Web site counters. If you want to display a lump sum of page hits that everyone who visits your site can see, a page counter is a good idea. If you want to know anything about your site’s statistics, you’re going to have to get a bit more sophisticated than this. Web counters are great, but they hardly offer you statistics of the sort you need for true Web site optimization.
If you want to track how many times traffic has accessed a single page, you can easily make use of a free Web counter. But if you want to know how long your traffic is lingering on that page, how many visitors you get per week and how many first-time users are coming to your site, you’re going to need more than a simple Web counter. You need something that can provide you with in-depth, comprehensive Web site statistics.
Stat Counter offers information on unique and first-time visitors, and shows you where your traffic is coming from by URL. You’ll get a keyword analysis which shows you page density at a glance, along with a list of recent activity that displays exactly which searches brought visitors to your site. Site Counter even provides an easy-to-understand pie graph which shows you the length of time visitors are spending on your pages. With this information, you’ll know exactly why and how traffic finds your pages — in short, which search terms they’re using to locate your content.
With elogicwebsolutions, you’ll get a comprehensive look at the number of visitors coming to your site and where they’re coming from. At the same time, you can view in one glance which search engines and terms are driving the most traffic to your pages. Using the toolbar, you can view your most popular content and find out which pages on your site are reaping the most success. With this package, you’ll also get search engine and keyword reports, among other features.
Google Analytics offers a very full service for those interested in Web site statistics. Google, being very keyword-focused, offers statistics which are also keyword-focused to help you achieve the best in site optimization. Google even provides a Web site optimizer which helps you decide which designs, titles and graphics to use to make your pages highly pleasing to traffic. Google’s Analytics is a free service for those who sign up with Google. All you need is an email address, and you’re ready to get started.
With comprehensive Web site statistics, you know more about where your traffic is coming from and how they’re finding your pages. You’ll know which keyword phrases are working to bring in the traffic. You’ll know which pages they like and which pages they’re spending the most time with. With Web site statistics, you can start knowing your traffic — and what your traffic likes and doesn’t like about your site’s pages.
But honestly, how can looking at graphs and lists and tons of numbers help your site? Getting an in-depth looks at your Web site’s statistics can help you truly optimize your pages for the search engines, even if it does seem like a lot of staring at charts. You’ll be able to focus on and expand the aspects of your site which are working, and perhaps re-vamp and change those parts which aren’t working so well. It all starts with Web site statistics.
Just think about it: with the right statistics information, you’ll know which one of your pages is drawing in the most visitors. You can even find out why this page is popular, with keyword tools that tell you the density of the page and which keyword phrases are searched for most often. With this information, you’ll know why the page is popular in the first place — which is very useful information if you want to make different pages on your site equally successful.
Knowing your traffic, where they’re coming from and why they’re on your site, is your greatest tool if you want to optimize your site. When you can check the real-time visitor hits for each page and analyze the words and phrases which are drawing their attention your way, you can start to take advantage of these specifics in order to bring in even more traffic. As a web master, you always, always want more traffic for your site.
Track Your Pages
Don’t spend the time and effort finding and implementing a Web site statistics package on your pages unless you’re going to make use of it. Be sure to check your stats and traffic levels often so you have a real understanding of your site’s performance. Look at the keywords which are working and try to re-create the same success with different words and phrases on other pages.
If you’re going to track your pages through a statistics package, the least you can do is pay attention to the results. Take a good look at which pages are working and which aren’t, and make your adjustments accordingly. When you know your stats, you know exactly what you need to tweak (or leave alone!) to start improving upon those numbers.