To realize brand trust one must identify with a market, appeal to its
interests or needs, and using best practices, reach out to that market
through the seamless synergy of marketing and design, ‘intuitively’.
I have coined – Successful eMarketing is the delivery of brand trust. To realize brand trust one must identify with a market, appeal to its interests or needs, and using best practices, reach out to that market through the seamless synergy of marketing and design, ‘intuitively’.
So what does this mean’
Well many do not understand the implications of not having consistent brand or believe that brand is reserved for large corporations and not a major marketing factor for a small & medium enterprises (SME) including one-man online operations, and not-for-profit organizations. In a nutshell – the difference between consist sales, return customers and viral marketing – “word or mouth”! Brand is a Promise to a Market
Even at the most basic level, branding does depend on infrastructure or size. A good example of widely received brand is VISA. ‘Everywhere you want to be.’ You can slide your card anywhere. Denoting this style of brand means a huge infrastructure, for which most small- and medium-size businesses cannot achieve at their presence primitive level.
However, brand is ‘intangible’ ‘ “it can not be directly measured by your amount of expenditures” (we spent “X” dollars to develop brand, therefore our brand is worth the same amount). With the advancement of the Internet and more specifically the World Wide Web, small and medium-size businesses have at their fingertips perceived potential just as VISA… or being anywhere, and every time, there is a market with a need.
Brand must be agreed on
Your brand is about a mission, and your mission must be something your target market accepts. Brand acceptance replies heavily on consistency and this is where many website owners and webmaster go wrong. Every expert with background in branding overwhelming indicates, “The worst threats to a company’s brand image come from within”. Brands suffer when there is disconnect between what is promised and what is delivered. This is not suggesting that a delivered product or service may be different only the perception of trust is lacking and much more caution is needed to risk dealing with a specific vendor whose brand is not perfectly clear.
Getting a sale is not a mission, getting a satisfy sale such that that purchaser openly shares the results with other and when these people have a need they remember you, or they remember that the person that had good results from someone is the mission.