A Blog Is A Blog Is A Blog

Have blogs been overhyped? Why are businesses becoming so enamored with blogs now, when they’ve been around in other forms for a long time? More importantly, will advertisers end up destroying the very medium they’re seeking to exploit? Clint Dixon explains his viewpoint.

Main Entry: blog
Function: noun
Definition: an online diary; a personal chronological log of thoughts published on a Web page; also called Weblog, Web log
Example: Typically updated daily, blogs often reflect the personality of the author.
Etymology: shortened form of Weblog
Usage: blog, blogged, blogging v, blogger n

My definitions for Blog: minimalist website. Advertiser Exploitation # 1,945,823. Wannabe website.

Hopefully I can help you uncover the fallacy of the blog. Why is it such a pervasive part of our current psyche on things related to the Internet world? I think perhaps it’s just the hype. What was once the bastion of free thinkers is now filled with parrots and opinions. According to the proverb, opinions are like…well you know what I mean, we all have one.

I can stand outside and yell at the top of my lungs that the moon is green, I can go on radio and television and profess again that the moon is green, I can run ads in newspapers, magazines, billboards, taxis, trains, planes and automobiles that the moon is indeed green, and I can post it online in a forum, a chat room, an instant message or my blog, http://www.sem-seo-pros.com/blogger/blog.htm or post it to a website (which is what a blog really is anyway). I can post all over that the moon is green, I can convince you as you sit reading this that the moon is green (it is, of course), but tonight when you look up in the sky, all of the above will be disproved. The moon will still be white, and I will be just another voice, in a sea full of crowded opinion and little fact.

Now let’s take a look at that definition above. “Blog: an online diary” This requires another definition:

di·a·ry n. pl. di·a·ries

  1. A daily record, especially a personal record of events, experiences, and observations; a journal.

  2. A book for use in keeping a personal record, as of experiences.

I won’t post the definition for personal, but for the most part it means private to oneself. Now I doubt many would open up and expose their true inner thoughts on the Internet; I would venture to guess that in this day and age of self-fulfillment, self-promotion, striving to make the almighty popular currency of your choice inserted here, most would write from a “what you want to hear” perspective.

I mean, let’s be serious! If people really wrote what they thought, then imagine seeing these blogs:

Bill Gates Blog…”Dear software users, your jealousy of my money is really ticking me off today” or “What do you mean, why don’t I let Microsoft Money manage my billions? I may be eccentric, but I’m not insane lol”

Mary Kate Olsen…”Why can’t my damn sister Ashley just pig out and gain weight so I can”
Ashley Olsen…”Why can’t my damn sister Mary Kate just pig out and gain weight so I can”

Anna Nicole Smith…”Put on all that weight so his kids wouldn’t think I was a gold digger, and for what?” “Well at least I conned that diet company I promote”

Brin & Page Blog…”Larry has an idea to push Content Match which converts at 0.04% and charge advertisers for such poor performance….he is crazy…guess that’s the difference between being just a millionaire and a billionaire. Billionaires know how to pull the wool over people’s eyes a lot better”

Brin & Page Blog…”Sergy will learn, I looked at baseball players earning millions for only doing their job 30 percent of the time, so I figured if we had the lowest score like in golf, then we could make billions.”

A blog is a personal diary, which if I remember correctly, everyone that I knew who had one kept it under lock and key. Some announced this fact with more fanfare than others, and that may be a direct correlation to some of us looking for said diary at every chance we could. So blogs do not remind me of any personal diary that I can recall.

Looking at the definition we see two terms many of us are already familiar with, Web logs and Web page. So a Web log is “chronological log of thoughts published on a Web page.” Wow, now that is new, thoughts logged on a Web page. I remember seeing some of the first Web pages in 1988 or 1989 as a member of America Online. That was 16 years ago. I saw a lot of thoughts on Web pages, too. Web pages are nothing new. Maybe this blog thing is a fad after all.

Okay, but we’re still lost on how this became so popular. Let’s look at the marketing aspect. People always have something to say and many wanted a way to do that over the Internet. So they built Web pages and websites, which are simply places you could visit filled with Web pages. Now that was good for some people, but others had no time or little in technical skills, so website builder software was created to solve this problem. Still others, though, had time but no technical skills at all.

Somebody somewhere decided to call their website builder something everyday non-technologically inclined people could understand. “Target – Too forward, Overture – too indecisive, Google – Too upbeat and bubbly, need something ..ink blot, blech, what a terrible name..your web log, oh that one stinks too, blech, blah, blog, blech oh wait I have an idea – ’blog!’ Yeah, blog a log of my thoughts like a diary, but with a boring word.”

So the plan was set: offer users a diary with no pictures needed and no graphics work required. Just let them pick some colors they like, write a few words, then they can update their thoughts daily, with a push of one button. That makes it easy to understand and use.

But there is still a bigger draw and that is for advertisers. Blogs were at first the only Web presence for many fans and devotees of various actors, shows, movies, music, lifestyles, etc. What made them attractive to many who read them, and contributed content in whatever form they chose, was that there were no ads.

No banners, no busy buttons or silly blinking flashing gizmos. Just somebody’s personal thoughts on anything, it could be a good product, a bad product, service, food, clothing cars, no industry seemed unrepresented.

Just a place to read what others thought about a subject in which you also were interested.

Advertising media buyers saw this “blog” as a wonderful place to advertise. Since most bloggers were not selling traditional products from their blogs, they offered no competition. Since most blogs are just one long Web page, the surfers would not be jumping around from page to page looking at something else.

A blog was able to capture attention and the advertising industry took hold of that concept, and helped grow the hype for its own purpose of growing revenue. The very thing that made blogs so popular, lack of advertisements, will in the future probably also ruin the blog.

As for the additional added benefit of posting in blogs helping one’s website achieve higher rankings on Google.com, as with anything this depends upon several factors, such as your overall website theme. The blogs that you post to, and their relevance to your website’s theme, the amount of competitors’ pages your web site must struggle for attention against, and the amount of traffic each receives on a daily business will determine how effective a method this is.

Is a blog a revenue stream? For some, yes I am sure it is. Is it a business model to consider for making money? I would say no. Are blogs the next thing in the Internet world? No they are not. As much as the media and marketing industry tries to put a new spin on its meaning, a blog is a timely ordering of content otherwise known as a Web log, and we all know Web logs are really nothing more than Web pages.

One more thing: feel free to blog this article :->

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