Yahoo Site Explorer Merging with MWT

Say good-bye to Yahoo Site Explorer. The essential tool for webmasters looking to optimize for the Yahoo search engine seems to have become redundant. Both Microsoft and Yahoo stated that YSE will be shut down later this year, and encouraged switching to Microsoft Webmaster Tools.
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Yahoo Search is Now Powered by Bing

With Google being the current champ in the search engine kingdom, other companies face a huge mountain to climb if they want to level the playing field. Research firm comScore reported that in July, Google claimed a whopping 66 percent of the total search traffic within the United States. Trailing far behind were Yahoo and Microsoft’s Bing search engine, with 17 and 11 percent, respectively. As the saying goes, “if you can’t beat ‘em, join ‘em,” and that is what Yahoo and Bing have decided to do, in a way.
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Nielsen/NetRatings Focuses on Total Minutes

In a move that had many in the industry wondering whether the page view is dead, Nielsen/NetRatings added the “Total Minutes” and “Total Sessions” metrics to NetView, its syndicated audience measurement service. Is this the best way to measure the popularity of a web site? And what does it mean for site owners, advertisers and web surfers?
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