Will Local Search Matter More on Yahoo?

With former Googler Marissa Mayer firmly installed as Yahoo’s new CEO, a number of observers have speculated about the changes she’s going to bring. To be fair, it’s been less than a month since she landed her new job. Still, given her background, one assumption seems fair: local search will start to matter more at the venerable search engine.
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Local Search Engine Optimization

Local search is a huge, multibillion dollar market. The yellow pages have dominated local in the past, but search engines are constantly biting off their market share. Chris Smith from Search Engine Land predicts that yellow pages will see a further decline in the next four years due to the aggressive push into local by search engines. That’s good news, unless of course you own a yellow pages business.
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