Text Advertising 101: Understanding the Phenomenon

For one reason or another, text advertising, also referred to as text link advertising, has been suffering from “The Boogie Man” syndrome. I have seen countless forum posts and blog commentaries attacking this form of advertising. My mission here will be to expose some of the common misconceptions associated with text advertising and to lay down a rudimentary approach to managing a text advertising campaign. I’m sure that I’ll get tons of negative feedback in response to the assertions that I will make in this article, but I can take solace in the fact that it won’t be the first time!
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