Earlier this week, Google webspam guru Matt Cutts announced that the search engine had updated its webmaster guidelines. While many of the changes help explain some previous mysteries (like rich snippets), some of them have site owners worried.
Read Article
Tag Archives: Webmaster Guidelines
Links: Frequently Asked Questions
Will incoming links always benefit your Google PageRank? What about reciprocal links? Not all links are equal in the eyes of the various search engines’ algorithms. Keep reading to find the answers to these and many other link-related questions.
Read Article
Read Article
SEO Ethics: Which Hat To Wear
There are many ways to optimize your website so that it ranks highly in the major search engines. Not all of them, however, are considered ethical. Then again, there are some SEO professionals who believe that ethics don’t even enter the equation. Who is right? Wayne Hurlbert discusses “white hat,” “black hat,” and “grey hat” SEO ethics, and the reasoning behind each stance. If you care about how your website is perceived by the search engines, read on.
Read Article
Read Article