Specialized Search Engines: Finding the Right Niche

Call them vertical, or niche, or even “Google killers.” But whatever you call them, there are hundreds of search engines out there other than the Big Three (or Big Five if you count AOL and Ask). In this article I’ll take a look at this wide open field, and discuss why you might want to broaden your searching (and perhaps advertising) horizons past Google.
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Search Engines Employ New Tactics to Gain Searchers

The competition among the top three search engines is unbelievably fierce, and the ferocity increases exponentially on a daily basis. As Google boasts the largest amount of surfers, Yahoo claims to have more sites in their database than Google. Whatever the statistics they proclaim at the moment makes them the best search engine, it is clear that they want more than their current share of the pie. MSN Search is offering a chance to win prizes just for using their search engine with their Search and Win Promotion.
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