In this fourth article in a series on the complexities of social media marketing, I’ll be talking about some of the ways you can manage your engagement in SMM and see how you’re doing. I’ll probably cover some of this in later parts as well. Let’s get started.
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Tag Archives: Washington Post
Old Media, New Media Need to Learn from Each Other
Online content publishers and publishing houses that produce print content, whether it be books, magazines or newspapers, sometimes have trouble understanding the very real differences between them. Yes, they both produce content — but they go about it very differently, which leads to different cultures. This can lead to frustration whenever the two cultures meet, or old media and new media companies try to compete with each other.
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Blogging to Look Good for Google
The Washington Post published an article in mid-November about Ted Leonsis. That’s not unusual, given his status as a wealthy businessman and perhaps something of a celebrity. What was unusual was that he didn’t like what he saw when he Googled his name – and he decided to do something about it.
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