Viral marketing campaigns can be great fun for the consumer and deliver an excellent return for the company. But they can also backfire, sometimes in unforeseen ways. It never hurts to go over the possibilities one more time.
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Tag Archives: Wal Mart
Rules of Engagement for Social Media
Many of us laughed, or felt horribly betrayed (or eventually both) when we discovered the truth about such social media mistakes as the Wal-Mart fake blogs or Sony’s failed attempt at a "viral" campaign on YouTube. We would have winced if we had made those kinds of mistakes on behalf of one of our own sites. Wouldn’t it be great if there were some rules for social media?
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The New Google Mobile Local
Need to find a restaurant while on the road? Forgot where your hotel reservation is? It’s no problem, as long as you have a cell phone with you. Pull up the newly launched Mobile Google Local, still in beta, which requires an XHTML capable phone. You’ll be able to find the locations and driving directions to any local businesses listed in online directories and yellow pages.
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