SEOs put a lot of effort into link building – and justifiably so, since Google weighs links very heavily among the factors it considers when deciding where to rank a web page in its results. But the search engine doesn’t treat all links equally, and neither should you. How can you tell whether a particular link is worth pursuing? Keep reading.
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Thinking About Keywords for PPC Ads
You’ve optimized your web site for certain keywords to get to the top of the search engine results pages. Now you’re looking at doing an AdWords pay-per-click campaign, and you’re once again confronted with the issue of choosing keywords. Where do you start?
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