Most websites convert only a fraction of visitors into customers. According to Clickz, the average online conversion rate is around 2.3%, with the highest at approximately 9% (only a few websites go over the 10%-15% mark). In this article we focus on conversion rate optimization techniques and touch on the following topics: demographics, psychographics, unique selling proposition, performance gaps, website redesign, persuasion architecture, testing and conversion paths.
Read Article
Tag Archives: USP
Testing SEO Landing Pages and Improving Conversion
Testing has become a key online marketing discipline for increasing conversion rates and getting more out of search/pay per click traffic. There are several books on the topic, along with specialized software programs and companies that do nothing but help improve conversion rates through testing. If you think you need to start doing some tests yourself, you’re probably right; keep reading.
Read Article
Read Article
The Most Important Nine Word Sentence in Advertising
Your site advertising is a wonder to behold, and you’re attracting plenty of traffic. Strangely, though, you don’t seem to be getting any more conversions than you did before your campaign. What’s the problem? Sad to say, your problems could be deeper than marketing. Keep reading for some tips on where to look.
Read Article
Read Article