Local Search Engine Optimization

Local search is a huge, multibillion dollar market. The yellow pages have dominated local in the past, but search engines are constantly biting off their market share. Chris Smith from Search Engine Land predicts that yellow pages will see a further decline in the next four years due to the aggressive push into local by search engines. That’s good news, unless of course you own a yellow pages business.
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Handling Duplicate Content

Duplicate content is identical or almost identical content found on the same website or other websites. Ideally, Google wants to feature only one version of the same content and will usually select the oldest, most authoritative domains, dropping less authoritative domains with content penalties. Duplicate content can also hurt or prevent rankings for original content. It can hurt sales. In this article we discuss duplicate content issues in detail.
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