3 Sales Tools to Help Your Marketing Efforts

Sales process is what makes your business success or failure. It’s what makes your company profitable. Therefore picking a good tool is crucial

Here are three tools that will boost your sales and help your marketing efforts:

Pipedrive

How do you close a deal? With proper engagement! At least that is the theory behind this sales engagement platform.

Pipedrive is an affordable customer relationships management platform that organize your sales process to its maximum efficiency.

  • The pipeline view feature categorizes leads by sales stage allowing you or your team to develop a clear understanding of your sales priorities and refocus efforts accordingly.
  • The statistics tool shows you the health of your pipeline and the stages that need improvement.
  • Drag-and-drop interface, foolproof menus and visual layout make adding deals, contacts and activities to your pipeline smooth and easy.

The best thing about Pipedrive is that it integrates with Ringostat, the powerful call tracking tool that lets you get more calls from your ads and landing pages. Using the two tools together you can achieve maximum efficiency allowing your sales team to focus on sales rather than recording what you do. Your calls are being automatically rerecorded in Pipedrive dashboard for you to analyze and keep the historical records.

Pipedrive Ringostat

With Ringostat Pipedrive integration you and your team are benefited from:

  1. automated sales process when dealing with calls
  2. customized call analytics in your sales pipeline
  3. controlled performance of each sales person
  4. all recorded calls and deals

Boomerang for Gmail

Boomerang

Boomerang for Gmail is a free app that lets you schedule emails to go out on a later. It lets you take control of when you send and receive email messages.

  • Write an email now and schedule it to be sent automatically at the perfect time by clicking the Send Later button.
  • Use a handy calendar picker or the text box that understands language like “next Monday” to tell Boomerang when to send your message.

There may be lots of reasons why you’ll find this app awesome:

  • Send a pitch and set a follow-up in a week or more
  • Sleep on things you are not sure about
  • Schedule emails to go our when other scheduled tasks happen (e.g. when your scheduled article goes live)

If you prefer manual follow-ups, Boomerang will remind you of an email you must not forget.

  • Click the Boomerang button when you have an email open, and choose when you need it again.
  • Boomerang will archive your message. At the time you choose, Boomerang will bring it back to your inbox, marked unread, starred or even at the top of your message list.

You can also set reminders to make sure you follow up within a specific time frame after sending a message.

You can try it out for free before deciding if you need it!

Contractually

contactually

Contractually is another one of those tools that helps you find more worthwhile prospects and prioritizes them. But it does so using your email contacts, past messages, and other information built from your Google or Office360 account.

Contractually is a relationship building platform that is designed specifically to help you stay in touch over time with most important business relationships.

  • Import your contacts from Gmail, Office 360, Exchange or IMAP
  • Put your most important relationships, the ones you cannot afford to fall out of touch with, into "Bucket"
  • Each bucket has a follow-up time you can set
  • When you put someone into a specific Bucket, Contractually will remind you to follow up within the timeframe you had set for this bucket

That means no more falling out of touch and no more missed opportunities.

That’s the core of Contractually:

  • Categorize your contacts
  • Follow-up timely
  • Repeat

contactually

You can use Contractually to follow up on link building outreach emails and you can set up longer periods in order not to come off as too aggressive.

Are there any other sales tools you are using? Please let us know in the comments!

How Social Media Saved the Travel Industry [Infographic]

While it might seem hard to believe, the travel industry has exploded in 2016 thanks to social media.

How platforms such as Instagram, Facebook, apps and websites shaped the travel industry is a topic we are going to cover today.

But before that, some relevant stats from last year’s reports.

What 2016 Looked Like in Numbers for the Travel Industry

The tour and leisure activities industry has become a multi-billion USD market. In Europe alone, tours and entertaining activities account for over 40 billion USD, while in the US, there are over 67,000 businesses accumulating approximately 20 billion USD revenue. Travelers are more inclined to spend on sightseeing and experiencing the local life than to shop and party, which makes this segment the 3rd largest of the travel industry, after air and accommodation. 

There is a rising demand for balance between early and last minute bookings and offers. Millennials are part of the segment consumers who do not like to wait, and usually book their travels one week or less prior to departure (19%). 30% of millennials also worry that costs will rise, and therefore are more inclined in booking right away. 82% of US travelers are more tempted towards domestic trips as primary vacation. 59% of travel related searches belong to people aged 35-64. Main reasons for traveling in 2016 included relaxation, adventure, time with family, friends and rewards for the hard work and results.

Last year was a "year of adventure and new experiences", according to TripBarometer’s 2015 predictions. 69% of all-age consumers planned to experience something new, and 17% wanted to solo-travel for the first time. 1 in 5 global travelers have visited a destination because they saw it online in a TV show. With only 31% of travelers booking based on previous experiences, the majority of them embraced the idea of new, lesser-known and unique destinations.

Adventure and novelty were key marketing messages used by travel companies to attract their customers. 

How Social Media Impacted the Travel Industry in 2016

According to Tnooz, 95% of respondents interviewed in a TrustYou survey stated that they read online reviews before booking a trip. TripAdvisor user stats say that 1 in 5 users will almost always check reviews before deciding on an attraction. Out of these, Australians (82%) and Generation X (74%) are more inclined to check other opinions before trying.

More than 200 new user reviews or messages are being posted on TripAdvisor every minute, and over 6.2 million businesses in over 128,000 destinations use Trip Advisor.  
A new term has become quite popular: "bleisure". Inspired by nomads and people who travel and work remotely in the same time, the new trend addresses a mix of business and leisure, embraced by technological advances.

Last year has also brought a new perspective on the "mobility" of the industry, with traveling becoming more mobile. It seems travelers just can’t escape technology and are always connected to the online world, independent of location. Increasingly more people use Instagram and Snapchat to find attractions and destinations, empowered by the personal messages and burning hashtags.

Maps, flights, Uber – in one word, information at just one click away. Consumers enjoy the perks of gig economy giant Uber in major cities around the world, especially when "bleisuring". However, experiential travel is in high demand, as well.

For people seeking adventure, marketers are realizing they need to give travelers a taste of experience, as pictures and videos are no longer satisfying the hunger for authentic travels. A movement which has given way to adventure parks, set-up beaches and more, in order to keep consumers hooked and interested at any given time. 

Two types of travelers have emerged from last year’s travel boom: the "money rich, time poor" and the "money poor, time rich". The first, who wants to have everything planned ahead of schedule, booked, and dealt with, in order to save time, without caring much about budgets, and avid user of the hashtag #richkidsofinstagram.

The latter, defined by the average millennial who wants to gain as much of an authentic experience as possible, in a state of total "time insensitivity", but who does not have the money to afford luxury, an avid user of #hostelfriends and AirBnB. Each in their own worlds enjoying a different type of travel experience.

Social media isn’t just Facebook. With 2.5 billion global users by 2018, and introduction of Messenger functionalities for all major social media platforms, we can only imagine how impactful platforms will become. Twitter stats dating from 2014 reveal that 44% of consumers are more inclined to learn about a new travel brand by using Twitter, 27% will share positive experiences, creating buzz for travel brands and over 39% of users access the platform during their travels.

Gen Z use of Instagram is on the rise, while for the same segment of consumers, Facebook is on a steady decline. To add more, 5 out of 6 millennials connect with companies on social media and expect perks. 97% of millennials will share pictures during their travels through Facebook, Instagram, WhatsApp and Snapchat.

Newly launched flight search TripSeats reports in their infographic that 68% of travelers are happy with social media ads and consider them to be effective in the decision-making process. Millennials again seem more open towards providing an aid to the industry, with 83% of them being open to provide their travel data to companies. More stats are available below.

With these stats in mind, it does seem like "the world is just a click away". To where from here?

Infographic

You Are an Expert SEO, but How Do You Prove It?

I’m not doubting that you are a qualified Expert SEO, but my question for you is, "How do you prove just how qualified you are, especially when attempting to solicit new clients?"

Now before you take the question personally (please don’t!), let’s step back and ask this in a more general, industry-centric way. How does anyone prove that they are an expert SEO? What are the qualifications or milestones and how does one prove that they have earned the title?

Years ago (many years ago!), it used to be that all one had to do is show the results in the SERPs (Search Engine Result Pages) and demonstrate to their future clients how quickly they could give them top rankings. (It was also a lot easier back then to get a top ranking!).

However, now there are all of these rules. (Are they really rules, or just a particular entity’s “opinion” and then again, that opinion does, uh, matter quite a bit if one is ranking on that “entity,” if you know what I mean.)

Before I talk in circles more than what I am already doing, let’s just say that results do not always prove capability and capability is not always demonstrated in results.

So, let’s go back to our original question. How can you prove you competence, and more importantly, your expertise in the area of search engine optimization?

Let me offer one way of proving yourself, or at least providing something tangible that your clients may be able to see with their own eyes. That is, certification.

Certification Demonstrates Acquisition (Mastery) of Knowledge

Certification is not a new concept. In fact, there are many different companies who offer certification and offer it for different knowledge areas.

There are many different skill sets for which you can get certified out there in the real, as well as the virtual world. But, there are also other free certification programs (including HubSpot) available to whet your appetite and get you ready for bigger and better opportunities. That is just a mention of two ends of the spectrum of training and certification available on the internet.

Read further down to hear about some of those favorable things that are said about Simplilearn, not just my words, but other learners who have taken the Simplilearn course(s)!

Whichever path you choose, there are quite a few options available when it comes to “getting certified” in your skill set (and new skill sets).

In this case, since we are talking about proving that you are an expert in the knowledge and application of search engine optimization skills and the skill set as a whole, we would be referencing a type of SEO certification. And, I know just the place that offers the training that you need for SEO certification. That place is Simplilearn.

Simplilearn’s Track Record of Excellent Ratings

Simplilearn, with their “Advanced Search Engine Optimization (SEO) Certification Training” has done very well for themselves, with 1,318 learners and a near perfect star rating. Almost fifteen hundred students can’t be wrong, can they?

Tip: When you are looking for a training company and/or a certification company, be sure to see what others say about them. You want to check out the testimonials, the reviews, the ratings. In this case, Simplilearn has them.

Online Learning at its Best

Online learning has been around for a while. Several universities offer it and have developed ways for learners to incorporate traditional methods of learning in virtual (privacy of their own homes) environments.

Simplilearn has done the same thing and offers it in a self-paced environment. Years ago, before the internet, self-paced courses were offered through the mail and sometimes called “correspondence courses.” Now, with the advent of the internet, it is much easier to go through a fulfilling training process, with access to instructors (who are experts themselves) and to pace through the program at a rate that is comfortable for you, and conducive to your busy schedule (as we all have these days!).

Simplilearn also offers training for certification in other programs, such as their Digital Marketing Certified Associate course.

What Are People Saying About the Simplilearn Training Experience?

Gail Gardner, proprietress of the popular GrowMap.com web site has only good things to say about her experience as a Simplilearn learner.

In fact, she has written quite an extensive recommendation of the Simplilearn programs on her own site, at “Simplilearn Digital Marketing Training: Get Qualified Now for High Paying In-Demand Jobs.”

Need Some More Convincing?


If the provision of a way of proving that you are truly the expert SEO that you know that you are (and have been saying that you are) is not reason enough, there are plenty more reasons why this SEO training is something that is highly appealing to those interested in SEO. (And, don’t forget about the other training opportunities that Simplilearn offers, even though we are talking about SEO here!).

Here is a broad list and I know that you can add to it!

  • Proof that you know your stuff;
  • No matter how much we know, we can always learn more, and here is your opportunity to learn more about SEO;
  • The opportunity to practice your skills while under the tutelage of the masters;
  • Becoming a “Master” yourself (maybe teaching someday?);
  • Getting up to speed on all of the new information; techniques; analytics; tips; strategies (need I list more?);
  • Interactive methods of learning, including workbooks, exercise, and quizzes that help to test your knowledge and give you a feel for where you are in the learning process;
  • The knowledge breadth of SEO topics >> start to finish;
  • A simulation exam for that practice run at it before the real thing;
  • And, bringing it full circle, that certificate of completion of your training.

In Conclusion…

It is very likely that when you have completed this SEO coursework and training (Advanced Search Engine Optimization (SEO) Certification Training) that you may not even feel the need to actually “prove” yourself. You will have gained so much confidence in what you have already been practicing (and have now enhanced beyond that beginning point) that you naturally exude the confidence and strength in what you are doing.

Your peers and your future clients will be able to sense this and naturally follow your lead. They will likely be moved by your confidence and be drawn to you. It wouldn’t surprise me (assuming you target the completion of your training) if those clients are flocking to YOU as that expert SEO! Once that happens, consider yourself having proven that you know your stuff, and all thanks to taking that step toward SEO Certification and the Search Engine Optimization Training like that which is offered by Simplilearn.