I’m not doubting that you are a qualified Expert SEO, but my question for you is, "How do you prove just how qualified you are, especially when attempting to solicit new clients?"
Now before you take the question personally (please don’t!), let’s step back and ask this in a more general, industry-centric way. How does anyone prove that they are an expert SEO? What are the qualifications or milestones and how does one prove that they have earned the title?
Years ago (many years ago!), it used to be that all one had to do is show the results in the SERPs (Search Engine Result Pages) and demonstrate to their future clients how quickly they could give them top rankings. (It was also a lot easier back then to get a top ranking!).
However, now there are all of these rules. (Are they really rules, or just a particular entity’s “opinion” and then again, that opinion does, uh, matter quite a bit if one is ranking on that “entity,” if you know what I mean.)
Before I talk in circles more than what I am already doing, let’s just say that results do not always prove capability and capability is not always demonstrated in results.
So, let’s go back to our original question. How can you prove you competence, and more importantly, your expertise in the area of search engine optimization?
Let me offer one way of proving yourself, or at least providing something tangible that your clients may be able to see with their own eyes. That is, certification.
Certification Demonstrates Acquisition (Mastery) of Knowledge
Certification is not a new concept. In fact, there are many different companies who offer certification and offer it for different knowledge areas.
There are many different skill sets for which you can get certified out there in the real, as well as the virtual world. But, there are also other free certification programs (including HubSpot) available to whet your appetite and get you ready for bigger and better opportunities. That is just a mention of two ends of the spectrum of training and certification available on the internet.
Read further down to hear about some of those favorable things that are said about Simplilearn, not just my words, but other learners who have taken the Simplilearn course(s)!
Whichever path you choose, there are quite a few options available when it comes to “getting certified” in your skill set (and new skill sets).
In this case, since we are talking about proving that you are an expert in the knowledge and application of search engine optimization skills and the skill set as a whole, we would be referencing a type of SEO certification. And, I know just the place that offers the training that you need for SEO certification. That place is Simplilearn.
Simplilearn’s Track Record of Excellent Ratings
Simplilearn, with their “Advanced Search Engine Optimization (SEO) Certification Training” has done very well for themselves, with 1,318 learners and a near perfect star rating. Almost fifteen hundred students can’t be wrong, can they?
Tip: When you are looking for a training company and/or a certification company, be sure to see what others say about them. You want to check out the testimonials, the reviews, the ratings. In this case, Simplilearn has them.
Online Learning at its Best
Online learning has been around for a while. Several universities offer it and have developed ways for learners to incorporate traditional methods of learning in virtual (privacy of their own homes) environments.
Simplilearn has done the same thing and offers it in a self-paced environment. Years ago, before the internet, self-paced courses were offered through the mail and sometimes called “correspondence courses.” Now, with the advent of the internet, it is much easier to go through a fulfilling training process, with access to instructors (who are experts themselves) and to pace through the program at a rate that is comfortable for you, and conducive to your busy schedule (as we all have these days!).
Simplilearn also offers training for certification in other programs, such as their Digital Marketing Certified Associate course.
What Are People Saying About the Simplilearn Training Experience?
Gail Gardner, proprietress of the popular GrowMap.com web site has only good things to say about her experience as a Simplilearn learner.
In fact, she has written quite an extensive recommendation of the Simplilearn programs on her own site, at “Simplilearn Digital Marketing Training: Get Qualified Now for High Paying In-Demand Jobs.”
Need Some More Convincing?
If the provision of a way of proving that you are truly the expert SEO that you know that you are (and have been saying that you are) is not reason enough, there are plenty more reasons why this SEO training is something that is highly appealing to those interested in SEO. (And, don’t forget about the other training opportunities that Simplilearn offers, even though we are talking about SEO here!).
Here is a broad list and I know that you can add to it!
- Proof that you know your stuff;
- No matter how much we know, we can always learn more, and here is your opportunity to learn more about SEO;
- The opportunity to practice your skills while under the tutelage of the masters;
- Becoming a “Master” yourself (maybe teaching someday?);
- Getting up to speed on all of the new information; techniques; analytics; tips; strategies (need I list more?);
- Interactive methods of learning, including workbooks, exercise, and quizzes that help to test your knowledge and give you a feel for where you are in the learning process;
- The knowledge breadth of SEO topics >> start to finish;
- A simulation exam for that practice run at it before the real thing;
- And, bringing it full circle, that certificate of completion of your training.
It is very likely that when you have completed this SEO coursework and training (Advanced Search Engine Optimization (SEO) Certification Training) that you may not even feel the need to actually “prove” yourself. You will have gained so much confidence in what you have already been practicing (and have now enhanced beyond that beginning point) that you naturally exude the confidence and strength in what you are doing.
Your peers and your future clients will be able to sense this and naturally follow your lead. They will likely be moved by your confidence and be drawn to you. It wouldn’t surprise me (assuming you target the completion of your training) if those clients are flocking to YOU as that expert SEO! Once that happens, consider yourself having proven that you know your stuff, and all thanks to taking that step toward SEO Certification and the Search Engine Optimization Training like that which is offered by Simplilearn.