Imagine there’s no Google, and no search engines, too. The Beatles never imagined such a world, but it can be quite instructive if you do. What, exactly, would you do differently if you couldn’t depend on the search engines to bring you traffic?
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Tie Your Marketing Initiatives Together
We talk a lot about SEO here, but optimizing your website to rank well in Google is just one part of an entire marketing campaign. For some businesses, it’s not even the most important part. Depending on where your leads come from, you might not even care where Google places you in its rankings!
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Adding Languages Without Losing Page Ranking
The Internet reaches into all nations, so it’s not unusual for a company to decide that its website must target multiple languages to reach its proper market. But adding languages can bring with it the risk of losing your position in the search engines. One of our SEO Chat forum members posted a thread looking for ways to avoid this issue.
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