Steps to Higher Rankings and Traffic

There are a number of things you can do to rank more highly on the search engine results pages. In this article we cover keywords in title, internal anchor text, the inverted pyramid concept and introduce you to conversion rate optimization basics.
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Conversion Rate Optimization

Most websites convert only a fraction of visitors into customers. According to Clickz, the average online conversion rate is around 2.3%, with the highest at approximately 9% (only a few websites go over the 10%-15% mark). In this article we focus on conversion rate optimization techniques and touch on the following topics: demographics, psychographics, unique selling proposition, performance gaps, website redesign, persuasion architecture, testing and conversion paths.
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