It is quite obvious that Google is beginning to put more importance on the use of reviews. It is all about trying to narrow that gap between the social web and ecommerce, where sales themselves are becoming more and more social in themselves. Just look at the regularity of community selling on sites like Amazon. Read Article
Recently, several high-profile companies have found themselves in violation of Google Search TOS by either buying or selling paid links. Forbes, in particular, was the first company to face warnings from Google over links delivered by Conductor, an SEO firm. Today, Overstock.com joins the list of Forbes and JCPenney’s of sites getting punished by Google for SEO violations.