Adding Languages Without Losing Page Ranking

The Internet reaches into all nations, so it’s not unusual for a company to decide that its website must target multiple languages to reach its proper market. But adding languages can bring with it the risk of losing your position in the search engines. One of our SEO Chat forum members posted a thread looking for ways to avoid this issue.
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Multilingual Sites and Search Engines: Part 1

The Web has become a truly global medium, with the result that the content on many websites is either not in English, or contains a mixture of English and other languages. How do search engines handle such pages? More importantly, if you have a website that fits that description, how can you be sure that your site will turn up in the search results? This article, the first of two parts, covers these important issues.
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