Get Back to the Basics: How to Rank Your Article on the First Page of Google

Google’s First Page of Search Engine results is the only place worth being these days. If you don’t rank on a search engines first page you have maybe a 1-5 percent chance of being found, depending on the industry you are in.

That might seem like the competition is too hard and the whole optimization thing is a waste of time, but it’s not. The thing about Web Marketing is that it’s not really all that hard. I know, I know, people like to make it mysterious and full of incomprehensible graphs and data. But believe me, it ain’t.

There are things that almost any blogger or small business website can be doing to bring themselves up to the first page, which is why I wrote my cheeky article: “Google’s 1st Page, and How I got this Article There”.

Bit embarrassing after that title if  I don’t actually make it to the top of the search engine, eh?

Here are the 5 of the 10 steps I use on each page to get me heading in the right direction. Try them on your own site if you haven’t tried them yet.

1. Domain

Your domain name should be short and sweet. It also helps if you can keep your product, post or service URL short also.

2. Title Tag

The title tag tells Google in a few words what your page is about. If you don’t tell Google, it will guess. Therefore, use your Title Tag.

3. Keywords

Every page on your site should be optimized using a major keyword or phrase. Use this keyword suggestion tool to find good option.

4. Image Attributes

Alt tags (Image Attributes) are similar to title tags and description tags. They help Google to understand your pictures. Use them on every image and make them all different. Google loves to read this stuff.

5. Outbound Links

Put yourself in Good Company. Although it may seem strange, Google is believed to act positively toward the external links that point to authoritative sites in an article. Pick your sites carefully. Use sparingly.

While ranking in Google is challenging, it is not impossible. Ranking on the first page of any search engine is all about common sense, a bit of sweat and diligence.

The key to SEO is good, relevant, and up to date content. Everything else is just infrastructure, which is to say, helping the content to be easily found and understandable by the search engines.

The beauty in all this is that the better your site’s content, the higher your rankings in Google. The higher your rankings, the better your click through rate. The better your click through rate, the more relevant your content must be. The more relevant your content, the more likely you are to make sales.

Go for it and be sure to take in all 10 of these search optimization tips and apply them to your site.

Infographic source: 1st Page of Google – How I Got this Article There

Baidu Search Engine Optimization Guide

Thinking about doing business in China? Then you’d better start thinking about optimizing for Baidu. This China-based search engine is as dominant in that country as Google is in the US, and its ambitions stretch beyond its country’s borders. You can’t approach SEO in the same way for Baidu that you do for Google, however, as this two-part article series reveals.
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