Not every pay-per-click (PPC) campaign goes as planned. When many people begin their first AdWords or Overture PPC campaigns, they expect almost immediate results. Often, they’ve read an article in a newspaper of record that speaks of easy money for small businesses and new internet entrepreneurs, which may be rather misleading. Businesses looking to expand online should be ready to follow the T.E.C.H. guidelines, an acronym that Cole C explains in this article.