It’s every marketer’s dream: deliver a message so compelling that everyone who sees it passes it along to their friends, increasing your brand recognition, sales, and bottom line. On the Internet, we call this viral marketing, though it is certainly used in other media as well. How do you make your marketing campaign go viral? In this article, I’ll talk about some elements you should include.
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Tag Archives: Subservient Chicken
Seven Important Qualities for Good Linkbait
I wanted to call this article “Seven Habits of Highly Successful Linkbait,” but I didn’t put in the survey work involved. I have seen and read a lot of linkbait, though, to say nothing of the number of articles I’ve read about creating linkbait. As near as I can tell, linkbait that does well for the site owner that originates it often has seven specific qualities.
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Viral Marketing Offers Risks, Rewards
Viral marketing campaigns can be great fun for the consumer and deliver an excellent return for the company. But they can also backfire, sometimes in unforeseen ways. It never hurts to go over the possibilities one more time.
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