The Changing Tides of SEO

Search engine optimization has become a complex numbers game, more similar to shifting sands beneath the high tide rather than building a rock-solid foundation for a successful website. When SEO first emerged, it was an experience where you dived into a site head first, rolled up your sleeves and got to work adding keywords, Meta tags, headings and anything to attract the attention of a search engine. SEO used to be a definite hands-on operation, just requiring an initial revamping of the site, then letting the SEO work its magic.
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