Search Engines and Algorithms: New Social Search

Social Search engines are based on the combination of machine-generated results and a people-driven search method. Instead of relying solely on a search algorithm, Social Searches allow people to help each other find the the most relevant and useful results. Social Search compliments web search, driven by publishers and web sites, by providing a better search experience that is powered primarily by people and communities.
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Search Engines and Algorithms: Optimizing for Yahoo! Search and AltaVista

Yahoo is considered the number one search engine above all other search engines. Yahoo search queries make up approximately 28% of all search engine traffic. And just in raw traffic reported by Alexa rankings, Yahoo! demolishes competitors such as Google and MSN. The Y! web portal has continued to offer its visitors comprehensive searching capabilities through its evolving algorithm. Search optimizers would be wise to consider its attributes and quirks, which Jennifer Sullivan reviews in the second part of this series.
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